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My story marketing

by Matthew Iannotti
4 replies
I'm sure alot of you know about my story marketing. I'm not sure how I feel about it. Is it an effective method?

I'm kinda stuck in the middle on this.

I look at it as why would anyone listen to what I did for success they could think I'm just bullsh***** them....and maybe think what does he know he's not a professional..

On the flip side...

He's an expert thats educated he's just trying to sell me non-sense....

So you see, I'm not sure which direction to head in...

Maybe because I do sales for a living and can see though bull**** very easily I assume everyone else can?

I dunno...
#marketing #story
  • Profile picture of the author dvduval
    Are we talking about the copy on your page or what you are saying to people offline?
    Reading your copy so far, I think you may want work on being easier to understand through your copy (or words).
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    • Profile picture of the author Matthew Iannotti
      Originally Posted by dvduval View Post

      Are we talking about the copy on your page or what you are saying to people offline?
      Reading your copy so far, I think you may want work on being easier to understand through your copy (or words).

      I'm not quite sure what you meant by that..

      I'm talking about promoting products through my story marketing..As in, I tell a story about the products I used for success while secretly promote them on my pages...
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      • Profile picture of the author MaskedMarketer
        Originally Posted by EfitnessNYC View Post

        I'm talking about promoting products through my story marketing..As in, I tell a story about the products I used for success while secretly promote them on my pages...
        So basically your using your story as a testimonial for the success you've had and getting sales that way? Using a customers testimonial for a main marketing/copywriting piece can be effective.

        If your familiar with the "Flogs" (fake blog), they use the same marketing concept. PM me if you want an example of flog.
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  • Profile picture of the author Igor Kheifets
    Dan Kennedy,

    one of the greatest copywriters of all times,
    loves to use story telling. People tend to relate to
    other people's experience.

    So, if you are willing to make this story worth reading, than
    there is nothing wrong with using it in your copy.

    Igor
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