Feeling stuck on building a list: promoting e-book about building websites from start to finish

I hope this won't sound cruel (and I actually deliberated whether I should tune in here): Your problem is not finding traffic channels; your problem is getting them to visit and convert. I can put a simple search into Google and find endless learning resources on how to build a Wordpress website (and all the iterations available with this CMS). Point being: why should I spend $9.97 when I can get the information for free?

With a price point under $10 most common is to offer 100% on the front end and make up for that with a higher priced OTO that you split 50/50 or whatever with affiliates. But not everyone gives 100% so don't feel like you are doing something :wrong".

It can help attract more affiliates but it may not necessarily be your goal to have lots of different affiliates.

Of course, in order to do this you need an OTO that converts.

Any losses are mitigated by the fact that you are adding people to your list and can continue to promote your OTO and other offers.

As you ramp up with affiliates, solo ads and PPC you want to develop a funnel that maximizes the value of any traffic.

That's why you see funnels with 1 Main Offer, 2 Upsells, 2 Downsells and exit pops offering a "freebie" before they abandon the funnel.

Without a lot of affiliates you can drive traffic yourself.

Solo ads can be relatively expensive compared to other forms of PPC traffic. You might want to try a few low budget Bing/Adwords/facebook campaigns to test your landing pages and funnel first.

For a solo ad you definitely want to send traffic to an opt-in and then use an autoresponder series to build on that and promote your product. Don't send Solo Ad traffic to an offer without grabbing an email first.

Once you have done that you want to monitor and tweak your sales funnel.

EDIT: I agree with the above poster about paying for a "Build a Wordpress Site" product.

Hey Ben...

Congrats on getting started and creating your first product! It's a huge step in the right direction.

About your question, I need to ask... who's your target market? Is it business owners or people wanting to make money online? Only after you identify your target market, can you really start attracting them.

Once you've answered that, you can start creating content to attract those people which can be done in a handful of ways from blogging and social media to building funnels and using paid traffic.

Take some time first and determine who you want to buy your product, and why are they going to buy it?

Ben15,

What you're asking is basically what this forum is all about. You need to find ways to, first, get traffic to your site, and second, to convert that traffic into buyers.

I would suggest you figure out how to target your audience specifically so that you don't waste effort and money on marketing to folks that have no interest in building a web site. (Actually, you should have done this already in order to determine whether there is enough demand for your product.)

Once you figure out how to target your audience you need to determine how best to reach out to them. Affiliates? Solo ads? Paid ads? Press releases? Ebook marketplaces? Classified ads? Web sites in the niche? etc. (Again, this is part of the market research phase that you would normally complete before creating your product so that you could target that product to the demands of those looking for what you're offering.)

I would suggest you focus on leverage. How can you leverage your effort to reach the most targeted prospects quickly? Social media - Kindle marketplace - Newsletters - paid ads - etc.

Ask specific questions here at the forum and use the search function and you should be able to learn about specific strategies and places to market your book.

Good luck,

Steve