"Is Steve Jobs smarter than the people at Xerox PARC?" Gladwell continued. "No. They're smarter. They invented the graphic user interface. He just stole it. " |
Did he have more insight than Xerox? No.
Did they have more resources? No, Xerox was insanely profitable. Jobs ran a startup.
"Jobs has a sense of urgency," Gladwell said. "He wants to do it now. He speeds to Cupertino and says, drop everything, we're doing this at this very moment."
Meanwhile people at Xerox, with their unlimited time and money, think that genius can't be rushed.
Jobs is rushed -- he's urgent -- and that was a part of his genius.
"The difference isn't resources," Gladwell said. "It's attitude."