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Mostly based on real life offline human to human sales, nevertheless just as applicable to online marketing/sales in my view, due to the same principles being involved everywhere.

Here is the first one:

One of the shop assistants I supervise committed the mistake today dealing with the customer.

The customer pointed onto the auxiliary lights for cars and said: "I like these". The shop assistant replied: "these are very good fog lights, sir, good choice." The customer corrected him: "these are not fog lights, these are additional head lights, they beam very well", but the shop assistant insisted: "these are fog lights, they are just very good"...

The rest of the story is irrelevant for the purpose of this post. The question is: what was the shop assistant's most obvious and conspicuous blunder?

Do you know the answer?
#lessons #marketing #sales
  • Profile picture of the author jmferret
    Here is another absolutely real case, which happened recently:

    a customer came in and asked about something he wanted. Shop assistant answered: "we have two variants of this, inexpensive for XX and original for XXX".

    Now the task for you: what did shop assistant do wrong?

    Hint: he made two mistakes within the single sentence. ;-)
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