That first year, I made about $500.
I kept thinking to myself "How the hell do I make money online... I know I can do it."
"How can I make money.... How can I make money"
That was my mantra and thought all the time. And it didn't help at all.
Change #1. I went from thinking "How can I make money online... to "How can I help people get what they want? How can I be a problem solver.
I did this because I remember what I used to do at the gym. While most personal trainers stood around and looked foolish... I'd go over and help people who were doing their exercises wrong.
I'd show them how to do it right, tell them why it was better this way, and then I'd walk away...not even mentioning my personal training services.
As a result of doing this, I started getting 4 to 5 new training clients a week, just by helping them do the machines.
Making the change from "how do I make money" to "how can I solve people's problems" has and continues to be the biggest money maker for me.
Change 2. I went from buying... to selling. From consumer, to producer
In 2001, I bought over 14 courses on how to make money.
I made $500 or so that entire first year.
In 2002, instead of buying courses, I started writing programs on how people could get in shape.
Instead of consuming every new shiny toy that came along... I started writing and selling my fitness programs.
In 2002... I hit six figures, when the year before, I made $500 online, if that.
Every year since, I've never gone below high six figures... and I owe it all to producing stuff instead of buying stuff. Sure, I buy ads and media... but I'm talking course after course.
All the time your consuming courses takes away time you could be producing stuff that helps other people solve problems.
Be a producer and problem solver... and you're almost there.
Change 3: I went from working "in the business" to "on the business"
For a long time in the early 2000's, I had built myself a glorified job. Sure, I had my own biz... but I was tied to it almost all day. I had to answer emails, do customer service, write all the blog post, etc...
I had no systems and no leverage.... I had a friggin job.
What's more, that took away the time that I needed to scale the business and use leverage to grow.
without leverage and scale, you'll never make much money online, unless you do consulting and coaching... where some coaches earn $500 to $1,000 per hour.
But if you're selling products online... in order to make REAL money... you gotta scale so you can REACH more people, solve more problems, and get your stuff in more hands.
Also, by using leverage, outsourcing, and systems... you can start to work outside the business, on growing it to those levels of scale you need... instead of working inside the biz... doing it all yourself.
I quickly learned I was my own bottleneck and was getting in my own way of growth.
So, those 3 changes, for me, took me from broke... to a million dollar fitness biz in a few years.
And if you notice... all 3 changes work together, they're intertwined.
I went from "how can I make money" to "how can I solve more problems"
Then, I went from consuming course after course, spending money... to producing programs and making money.
Then, to scale it where the real money's made... I had to remove myself from the biz and use systems instead, so that I didn't have to be there doing it all myself.
Hope this helps... I promise, follow these 3 steps and I promise you will make a lot more online....