How to seperate youself from the masses

Story time!

Last Weekend me and my friend Keval ( an old friend ) were driving and seeing the scenery and sites of northern Scotland.

It was beautiful. The hills, the mountains, and the scenery was really captivating!

Suddenly we both got really hungry and headed to a nearby Cafe for breakfast in the outskirts just north of Glasgow.
When we got in, we were both amazed at the quality of the atmosphere. Good looking workers, clean furniture and most of all amazing food!

We were personally shown to our tables by a good looking woman, who who's name is Clarissa. She pampered us throughout our visit.
Everything on the menu looked so tasty that it took us at least 30 minutes to finally choose our food.

Once we ordered and eagerly awaited for our food, we were given free tea with unlimited refills. (Most cafe's require you to pay for your tea with your breakfast).
I got the standard full Scottish breakfast Eggs, Haggis, Sausages and Bacon. Keval got the same.

It was one of the most delicious and tastiest breakfast I have had in along time. Keval was so impressed that he posted a photo of his food on his Facebook page, and tagged the cafe along with the photo.
Amazingly 5 minutes later the cafe gave his post a thumbs up, commented and said "We hope you had an amazing time, do come again" . They even liked his profile and added him as a friend to keep in contact!

Needless to say we will be going to this cafe regularly now.

They did something extra. They seperated themselves from most of the other cafes and restaurants, By being friendly , inviting and developing a customer business relationship with us.

So what is the moral of the story?

When starting an online business/ creating a product, you must separate yourself from the pack if you want to be successful in the long run. The main way to do this is to offer something extra that your competition is not offering.

Some of the ways you can do this is to:

1. Get to know your customers better : If you are building a list, add each of your subscribers on Facebook/Twitter so that they get to know you better.
Ask them questions about how you can help them with their needs. That way they will know that you really care and are not just trying to make a quick buck out of them.

2. Over deliver: Your customers have needs and problems in specific areas in their life. They have come to you because you are going to be the one to solve their problems.

Whatever product you create make sure that it gives 1000% more value than the price your customers have payed for. By doing this your customers will know that the product they are buying is worth so much more than what they payed for.

And they will keep coming to you again and again and again.

3. Focus on improving your product/service: Find out what your customer think is missing from your product what will help them better. By doing this you will have a first hand experience of what resonates with them, and you can improve your product accordingly making it even hotter!

Don't be like everyone else trying to make a quick buck online. be unique and always focus on making your customers happy.

Once you do that you will be rewarded tenfold.