How to seperate youself from the masses

8 replies
Story time!

Last Weekend me and my friend Keval ( an old friend ) were driving and seeing the scenery and sites of northern Scotland.

It was beautiful. The hills, the mountains, and the scenery was really captivating!

Suddenly we both got really hungry and headed to a nearby Cafe for breakfast in the outskirts just north of Glasgow.
When we got in, we were both amazed at the quality of the atmosphere. Good looking workers, clean furniture and most of all amazing food!

We were personally shown to our tables by a good looking woman, who who's name is Clarissa. She pampered us throughout our visit.
Everything on the menu looked so tasty that it took us at least 30 minutes to finally choose our food.

Once we ordered and eagerly awaited for our food, we were given free tea with unlimited refills. (Most cafe's require you to pay for your tea with your breakfast).
I got the standard full Scottish breakfast Eggs, Haggis, Sausages and Bacon. Keval got the same.

It was one of the most delicious and tastiest breakfast I have had in along time. Keval was so impressed that he posted a photo of his food on his Facebook page, and tagged the cafe along with the photo.
Amazingly 5 minutes later the cafe gave his post a thumbs up, commented and said "We hope you had an amazing time, do come again" . They even liked his profile and added him as a friend to keep in contact!

Needless to say we will be going to this cafe regularly now.

They did something extra. They seperated themselves from most of the other cafes and restaurants, By being friendly , inviting and developing a customer business relationship with us.

So what is the moral of the story?

When starting an online business/ creating a product, you must separate yourself from the pack if you want to be successful in the long run. The main way to do this is to offer something extra that your competition is not offering.

Some of the ways you can do this is to:

1. Get to know your customers better : If you are building a list, add each of your subscribers on Facebook/Twitter so that they get to know you better.
Ask them questions about how you can help them with their needs. That way they will know that you really care and are not just trying to make a quick buck out of them.

2. Over deliver: Your customers have needs and problems in specific areas in their life. They have come to you because you are going to be the one to solve their problems.

Whatever product you create make sure that it gives 1000% more value than the price your customers have payed for. By doing this your customers will know that the product they are buying is worth so much more than what they payed for.

And they will keep coming to you again and again and again.

3. Focus on improving your product/service: Find out what your customer think is missing from your product what will help them better. By doing this you will have a first hand experience of what resonates with them, and you can improve your product accordingly making it even hotter!

Don't be like everyone else trying to make a quick buck online. be unique and always focus on making your customers happy.

Once you do that you will be rewarded tenfold.
#masses #seperate #youself
  • Profile picture of the author The Niche Man
    You hit on some excellent points. Those 3 areas is probably the most under-rated and overlooked actions most Internet Marketers make.

    Most rush to build a list, create a blog or join an affiliate program and totally forget, ignore or give short attention (at best) to those 3 areas. Then they wonder why they're failing, under performing or in a sales slump. Some even have the nerve to label the whole industry a scam (chuckling).

    Truth? Unfortunately, internet marketers spend the least amount of time, money and effort planning an "ongoing program" of ...
    • How they'll consistently get to know their customer (or even market) better.
    • How they'll consistently over-deliver.
    • How how they'll consistently improve their product. Or service if you're an affiliate.
    One guarantee... It won't happen by accident. Other things will always snatch your attention (traffic generation problems, lists building problems, conversion problems, etc.) if you don't make it part of an ongoing program. Ironically, those 3 areas most I.Mer's ignore -- would help solve many other routine problems.


    As the Internet Marketplace continues to get more crowded your tips will be even more important. But it does involve consistent effort and attention.

    It's not as sexy as talking about building a list, blogging or affiliate marketing.

    Everyone knows it's essential to separate yourself from the competition in an ever growing marketplace. But not everyone wants to invest the necessary time it takes to lay the ground work for it to happen. Or even take the time to learn how. The good news? More for those who do.

    Good share!
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    • Profile picture of the author Steve B
      It goes without saying . . . the very best form of marketing is one happy customer extolling the virtues of your business to a potential prospect, especially if that prospect is a friend or relative (someone that knows and trusts the referring party).

      Believe it or not, there are some customer-centric businesses that employ this very tactic as their main marketing strategy without spending a lot of money on media marketing campaigns.

      Here is one 2014 ranking of exemplary companies:

      Hall of Fame Customer Service

      It doesn't matter what market you're in, you can be known for your customer care.

      Steve
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    • Profile picture of the author Dave Kash
      Agreed!
      Great point Niche Man

      If there is one skill we internet marketers need to have, it is the consistency.

      In many ways consistency beats brilliance in every imaginable way. Without this skill, online or offline, life will be very tough.

      Great points everyone!
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  • Profile picture of the author nmwf
    Love how you relate offline strategies to online possibilities! Too few people look outside of the IM-box for solutions. So Kudos!
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  • Profile picture of the author Trey Morgan
    We're in the people business. It's about making people feel good and making their lives better. Treat your customers like you treat your loved ones. Do what the customer expects and then do some more.
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  • I have always viewed my business as one which needs to have every customer be in a much better place than before they met me.

    Customer service is definitely the key to long-term success.

    Everett
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  • Well, separating myself from the masses was never a problem for me. It happened without me even having to put effort into it.
    In honesty, i think it's just a matter of personality. Some people are so normal in their personality,a apparence, demanor, clothing, ettiqute, experience, etc. thus they can't break from the crowd. A friend of mine use to lament why I was remembered from people that once where on our high school and not him.

    I guess I would understand what the deal is about wanting to be "different" when you are not.
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    • Profile picture of the author nmwf
      Originally Posted by RealSocialSignals View Post

      Well, separating myself from the masses was never a problem for me. It happened without me even having to put effort into it.
      In honesty, i think it's just a matter of personality. Some people are so normal in their personality,a apparence, demanor, clothing, ettiqute, experience, etc. thus they can't break from the crowd. A friend of mine use to lament why I was remembered from people that once where on our high school and not him.

      I guess I would understand what the deal is about wanting to be "different" when you are not.
      That's a great point you bring up. I occasionally suffer from the same thing... often to the point in which I accidentally isolate things!

      There's a name for it - I just can't think of it. Something to do with narrow-interests... narrow niche... something like that.
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