But I've noticed one of the biggest mistakes most new and many experienced marketers make is doing all the above before they tell their story ... if they tell it at all.
Prospects and Consumers are conditioned now more than ever to hear stories. The background, the experiences and "the why" before buying.
Most of today's successful companies have stories. We all know about the stories of Apple, Amazon and Facebook. We even know about the stories of their CEO's. Trust me, it didn't happen by accident.
The good news? You don't have to be a billion dollar company to benefit from the power of stories. In fact, the companies mentioned above told their stories long before they were household names.
So, I encourage you to add this to your arsenal. It could be one of the quickest, most effective and no cost ways to get an edge on your competition. Plus, one of the best ways to stay competitive, especially if your competitors use stories effectively and you don't.
For those who watch Shark Tank, notice how each contestant has a story. And if they don't tell it, one of the sharks will ask them. That's how important it is to have one at the ready.
Here's some references for further study for your convenience. As always I invite your comments, opinions or even disagreements.
How to Use Stories To Add Value and Drive Sales.
Why Story Telling is Scientifically Proven to Boost Sales
Tell Stories and You'll Boost Sales