One Of The Biggest Mistakes Internet Marketers Make. No, Not That ... This!

That's a good point, they seldom if ever talk about the millions of people starving, they talk about {insert name}, {insert age and picture} {insert his/her story}.

Yea, you're right that would be called lying, not the type of "story" we're discussing in this thread. But I'm glad you brought it up, we must always clarify for some people in this Forum.

Exactly, in fact your story can often be the edge or unique quality that makes you stand out from your competition. Rattling off a list of benefits, facts, figures (machine-gun style) can look the same after awhile to many prospects. But your story can set you apart. Because no one else has "your" story. It's like a "sales boosting key" many marketers keep hidden in the basement.

First, the most important fact to realize is you have a story. Most people don't think they have a story or think it's important enough to tell. Big Mistake!

You have experiences, for example:

• Why you chose this product to sell, or why you created the product.

• Why you created this business, website or blog or joined this program.

• What problems or fears you experienced beforehand.

• How you discovered this product or created this service.

• The struggles or obstacles you overcame to arrive to where you are now.

• What motivate you to do "this".

-And more.

Whether you just started yesterday or you have decades of experience you have a story and answers to the above questions. Now it's just a matter of knowing how to craft it in the best way to engage your target readers (market).

There's ton's of information and videos to help you come up with or craft a story from the above questions. Just "Google It" or "YouTube It" and choose the one(s) that resonate the best with you. That's my suggestion.

Once you get started it won't be hard to come up with a story. The hard part will be what to leave out.

Hmm! I'm not sure you can say it's not relevant in all industries. For example, I can show you tons of software development companies, products and people who tell their story in ads, PR's and other marketing materials. A powerful story not only adds charm as you say ... it adds to the bottom line.

Don't make the same classic mistake I did, thinking because I don't value a story no else does either. Most business, fact minded people have that attitude. But your market may not.

Thanks for the laugh.

But honestly, The Niche Man makes a point (again). It isn't relevant in all industries, of course, but I don't see how it would hurt. I've been toying with this idea myself. Problem is, it's a non-existent strategy in the world of software development. I.E. I've bought tons of software, computer and hardware products without knowing their history.

Would it have influenced my sale? I doubt it. But it does add a little "charm..."

Here's a story I have heard over and over again . . .

The marketer racked up $50,000 in credit card debt buying every money making opportunity and system that sounded good. He slept in his parent's basement on the couch because he couldn't pay the rent. His wife left him and the creditors were one step away. Then he found something that worked - a system he invented and in less than a year he was out of debt, living in a new home, with lots of cash in the bank. For only $1,995 you can have the secret system guaranteed to work for anyone!

The moral of my story is . . . you have to be truthful and relevant.

Steve

Powerful Video. Thanks for sharing.

Very true most of the marketers I follow today, those I still open their emails and follow the links they recommend are those I know a little about their marketing stories. Those whose stories I could quickly resonate to. Thanks, Niche Man for that breath of fresh air in this forum

If you are interested, here is an Infografics that will help you break down how you can use storytelling effectively.

That's a must in my opinion. Or if you're new, the second best option is hooking up or partnering with someone whose actually solved a problem.