Stop Trying to Find the Perfect Darn Niche
One of the most common mistakes by newer marketers is the overwhelming desire to find the perfect niche. They hear it over and over again- the right niche will make you fabulously rich…only that’s an outright lie. So here’s some personal advice- forget about the niche. Wipe that silly thought from your mind once and for all.
Why?
Think about it. When’s the last time you bought something because of its “product category”? That’s all a niche really is- a category, a starting point. And experienced marketers will tell you to waste 100% of your efforts trying to find the PEREFCT niche that has high search volume and low competition…but then what? Even if you discover the mother of all niches, you still don’t have a darn thing. Because you have absolutely no idea what would really sell in that segment.
Let’s use a real-world example. Say you’re looking for a new opportunity to sell something, so you go to your local mall. And you see retailers like the Gap, Spencer’s, a few jewelry stores, a food court, etc. If you’re there looking for a specific niche to capitalize on, then you might say to yourself, “Hey, this mall doesn’t have a single store selling sporting goods! That’s my niche!”
Only, here’s the problem. What you don’t know is, that mall used to have a Foot Locker, a Sports Authority and an Academy Sports…but the new Bass Pro Shops a few blocks away completely put these stores out of business. People seem to really like the wide-open floor layouts, being able to climb around on the boats and ATV’s, plus see the fish in the big aquarium tanks.
That’s the key here- people. You can’t have a successful niche without knowing the people in that segment, which is why every successful business idea always starts with researching your potential consumers. So instead of trying to select a niche and then creating a product that seems like it fits, you should do the exact opposite- find problems that you can solve first, and then figure out if the niche is worth exploring.
So I’ll say it again- to heck with finding the perfect niche and blindly throwing all your efforts at it. That’s a fool’s errand and a one-way ticket to bankruptcy. Your focus should always be on actual people and what they’re actively looking for in their lives.
If you can find that, then the niche aspect becomes completely irrelevant.
Why?
Think about it. When’s the last time you bought something because of its “product category”? That’s all a niche really is- a category, a starting point. And experienced marketers will tell you to waste 100% of your efforts trying to find the PEREFCT niche that has high search volume and low competition…but then what? Even if you discover the mother of all niches, you still don’t have a darn thing. Because you have absolutely no idea what would really sell in that segment.
Let’s use a real-world example. Say you’re looking for a new opportunity to sell something, so you go to your local mall. And you see retailers like the Gap, Spencer’s, a few jewelry stores, a food court, etc. If you’re there looking for a specific niche to capitalize on, then you might say to yourself, “Hey, this mall doesn’t have a single store selling sporting goods! That’s my niche!”
Only, here’s the problem. What you don’t know is, that mall used to have a Foot Locker, a Sports Authority and an Academy Sports…but the new Bass Pro Shops a few blocks away completely put these stores out of business. People seem to really like the wide-open floor layouts, being able to climb around on the boats and ATV’s, plus see the fish in the big aquarium tanks.
That’s the key here- people. You can’t have a successful niche without knowing the people in that segment, which is why every successful business idea always starts with researching your potential consumers. So instead of trying to select a niche and then creating a product that seems like it fits, you should do the exact opposite- find problems that you can solve first, and then figure out if the niche is worth exploring.
So I’ll say it again- to heck with finding the perfect niche and blindly throwing all your efforts at it. That’s a fool’s errand and a one-way ticket to bankruptcy. Your focus should always be on actual people and what they’re actively looking for in their lives.
If you can find that, then the niche aspect becomes completely irrelevant.
All The Real Marketers Are Gone. There's Nothing Left But Weak, Sniveling Wanna-Bees!
Learn to sell like a pro through Web Synergy's marketing blog.
Free (good quality) Self Help Resources
Using Mindfulness to Quiet Your Mind