The Power Of Sprezzatura

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[Parlay Advice] Sprezzatura

Definition: studied carelessness, especially as a characteristic quality or style of art or literature.

Origins: is an Italian word originating from Baldassare Castiglione's The Book of the Courtier, where it is defined by the author as "a certain nonchalance, so as to conceal all art and make whatever one does or says appear to be without effort and almost without any thought about it".

Why is it important?

It's heavily important if you're interested in exerting influence in any sort of capacity, whether it be to make a sale, win a friend, rally a movement or appear as a leader.

If you make it look easy and effortless, that's attractive.

When you appear to exert great effort, that's not as appealing so it detracts from your achievements.

In business, if the problem seems challenging enough, you'll always gravitate to the easiest, quickest, fastest, least "expensive" solution if it will solve your problem without you having to do much.

The thing is, it's gotta catch your eye, it's gotta show promise it can solve your particular problem, it's got to be easy to understand, intuitive to implement, and if you want to sell it, it's got to be scarce in some way, unique in some way, and low or no risk for your end user to get involved with.

Sometimes you want the specific tool that does the job, however, you'll make do with a swiss army knife if it's the more readily available option and can still get the job done.

That is, of course, unless there is an inherent bigger trade off benefit to finding and using a specific tool.

Consider sales tools.

What's better a long form sales letter, a video sales letter, or something else?

Well, if you're sending something in the mail then I think you'll agree it's probably a lot easier to simply write or type out the letter than it is to get someone to watch a video, right?

Even if you mailed a dvd to someone...

The hurdle of getting them to watch it "now" is so great and the time lapse between getting them to do something is so long that it probably would have been more effective to just send them a letter, right?

Maybe or maybe not.

However, if you send out an email directing someone to a that sounds a great deal easier, no?

It might even be faster to produce and send out than writing a long winded letter, perhaps, right?

In this instance the use of a video, although seems difficult, the truth is, it's easy as heck to produce and it's so versatile that the rewards can seem completely unrealistic.

How do I know?

I've used video in so many ways that most people, at least to my knowledge, haven't thought to use, that I think it's kind of an understated lever that can be used, almost like magic, when employed "the right way."

Now what's the right way?

Convention would have you believe that it's the way the majority of people use it, right?

That's where this stuff gets fun.

Convention is the very thing you have to challenge, without really going against it.

That, might not make any sense, right now, but I promise, soon it will.

The analogy I'd try to make here is no matter what you're doing, we're always struggling against some forces that make your task so much harder like a Salmon swimming upstream.

The trick is learning how to use and manipulate those forces in way that makes your efforts easier or at least seem easier.

With consistent practice, it actually becomes easier, and all of a sudden you'll find others wanting to know how to do it like you.

So what the hell is the point of this?

Two fold:

1. Learn to make your efforts look easy, no matter how long it took you to be able to make it look so, as in, don't reveal your secret.

2. Learn how to repurpose a thing or way of doing something that's counter to convention and this can allow you to stake your claim as a reliable source and authority of a matter and also helps you foster your creative innovation.

Alright, some examples?

In sports:

1. Fosbury Flop - Popularized by Dick Fosbury who innovated the High Jump technique we all have seen and EVERYONE uses today in that sport. Why? It was the most effective. He tested convention, and it worked.

Thank goodness it wasn't called the Dick Flop.

2. Colin Theriot​ brought this one to my attention and all I can remember is though the shit this guy is doing looks hard...he makes it look easy. I believe he calls this "unconcious competence" and even though it seems hard, even as he's doing it, he makes it seem easy and can become easy for those that will follow his lead.

3. Want more diverse examples? Just read

Smartcuts: How Hackers, Innovators, and Icons Accelerate Success by Shane Snow

Those should keep you busy thinking about what I ranted about above, and I hope you found this useful in whatever you're trying to accomplish.

Alright, alright, that's all I got for now, and I hope you found it useful.

By the way, Video really is a spectacularly versatile tool that can be used in so many ways and with the advent of social media, I really and truly believe you can "close" any type of deal when you use it correctly.

Funny, I should have used video as part of this.

By the way, was this helpful to you or not at all?


#how to attract money #how to build a list #how to sell fast #persuasion techniques #power #social media marketing #sprezzatura
  • Profile picture of the author Odahh
    about the fosbury flop, and i think this keys in to what you are trying to say ..i believe ..

    if fosbury had tried the flop earlier than he developed it ..the paddeding used just a few years before ..if he had floped..he would have probably killed some point soon before he developed the flop they made the padding much thicker ..and fosbury was the first to figure out that it was safe to flop and land on the mat flat on his back ..

    Tony Sneazwell Athletics - Wazee Digital Commerce

    right now there are so many jumps in tech and advancment in knowlege and most people are like every other althete in the high jump world but fosbury ..not willing to see how these new things can radically alter how they do their craft .

    it may be more common in professional sports now .. but in most of society ,.. we are still trying to mimic the old way of doing things with new tech ..

    matching this to the rest of your post with the camera on an iphone can shoot a high quality video and upload it to youtube much less time and deliver the message more clearly than ..trying to right out an email that gets by the spam filters ..

    or other sites ..a facebook account ..a blog that you put the videos on..

    but then again how many people get into online marketing or internet marketing because they are introverts and want to hide infront of a monitor ..

    in essence to pull this off you have to master being yourself and interesting enough to get eople to watch a video for 3 5 7 or 10 minutes
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  • K, so how much U want for me to rewrite this so no one dies readin' it?


    'Sprezzatura' should mebbe roll offa the tongue like a wasp you bit from in fronta ya and spit with a new spin back on out into the cosmos.

    Way this figures right now is kinda Hulk Hogan doin' the splits in a Lady Gaga onesie.

    Sprezzatura gotta zip like you could rip it from the hearts of the Gods and flip it smack under your own breastbone without becomin' megalomaniacal or walkin' funny.

    It's like when your eyelids slow their way down over your eyes so you max out the corners of your lips as they curl upward, believin' they could tug your feet from the floor or your back from wherever and you never saw yourself wishin' it to happen that way.


    Mebbe Sprezzatura is too labor-intensive Milan-friendly motorcycle for me.

    I jus' wanna drift on out on a felicitous phenomenon.

    O to be a dragon, etc.

    Gotta kiss class like you can't help yourself.

    Lightin' fuses is for blowin' stuff togethah.

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  • Clarification:

    The eyelid deal is a kinda competent unconsciousness & also frickin' yummy.

    Unconscious competence is when your brain is all dead and your jawbone goes ka-thunka ka-thunka ka-thunka on the spoonful of mooshee that the nurse you can't see is tryin' to ram down your throat, just so's what you once believed would live forever by default don't suddenly drop dead from lack of nutrients by detotally****ed.

    Skills before thrills, guys.

    Lightin' fuses is for blowin' stuff togethah.

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  • Profile picture of the author Net 700
    Sure it sometimes induces spaghettification when you can't help but notice the wind blow the stores and makes you jumpy, being frenetically wired like a cosmic disciple left alone in the wilderness. That definitely strikes your fancy longing for more action when the s*it hit the fan.
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