Hey SLOB..... clean up your act, seriously!

11 replies
Hey Warriors. At first glance, this may seem like a "rant" but it's not. It is a very valuable lesson.

You see, first impressions are everything. Lets talk about someone's first impression AFTER they buy from you.

As you likely already know, it's hard to get that coveted first front end sale. But, once you've managed to make THAT happen, you've got a golden opportunity to have a customer for life. You see, once you've make that innitial front end conversion, the hard part is done.

It is now your job to nurture that new relationship between you and your buyer, treat them like gold (because they are) and impress the hell out of them! If you fall short here, you lose. Period.

So, how do you do this?

First and foremost (and you may already know this), you need to OVER deliver on the value.

This isn't done by simply buying a few PLR reports and tossing them in as bonuses. This isn't done by offering "deals" in your members area on affiliate products being sold via links in the members area.

I see both these mistakes being made by even experienced marketers and it blows my mind. If you do this, it leaves a "sour taste" in your customers' minds. If this doesn't cause them to refund........ it certainly, at the very least, will will drastically decrease the chance that they will ever buy from you again. Since repeat sales are the lifeblood of your business, can't you see the problem here? So, don't do that. Capish?

You may be asking "Crap...... some GURU somewhere told me that I SHOULD do that to ad more value and make more money! If you're saying that's B.S. what should I do, smarty-pants"?

You should go the extra mile. Instead of buying cheap PLR and slapping it up, try one of these ideas instead.....

That PLR report you bought - and are now pissed because you can't use it - well, you CAN use it! You just gotta put your "creative thinking cap" on and think outside the box a bit.

One thing I like to do is re-purpose those little basic reports into videos.

Take the first chapter and create a slide for it in Powerpoint or another like program. Now go through that chapter and make "bullet point" for each major point made in that chapter.

As an example, if you were doing this with a PLR report about "beginners guide getting started in CPA" the first chapter might cover "how to get accepted into a network".

You may end up with something like this:

How to Get into a Network

..........How to contact them
..........What to say to get the best chance of getting accepted
..........What to send with your application
..........When and how to follow up

You get the idea, right? In each slide you'd cover each in detail, using both the contend of the PLR as well as any wisdom and insight YOU have to offer.

You'd do this for each chapter.

In the end you'd have a nice set of slides for each chapter.

Now all you need to do is use a "screen cam" software and a microphone to record a video of all the slides. You need a mic because as you scroll through the slides while recording, you're going to discuss all the slides, in your own words to summarize.

If you've got "stage fright", I get it. I've been there! In this instance, "Fiverr to the rescue"! There are tons of gigs where people will do this for you - and do a beautiful job as well! Even though I have no problem doing this myself, I often use Fiverr simply because I spend most my time these days working at Coffee Shops around town.

This is an "easy-peasy" way to create your own valuable extra bonuses (and is also works for creating "core" products) so don't trash up your "members area" with cheap and often "sub-par" PLR!

Speaking of members' areas.....

Just last week I bought a product (yup, even after 15 years in the biz, I still do that) and when I got access to the members' area, I was both surprised and appalled.

What happened?

The person from whom I bought the product is a well regarded marketer, yet his members' area was a complete "train wreck"!

Not only did he make ALL the mistakes mentioned above, his members' area looked as if it was designed by a 10 year old - in 1998! It was probably among the worst I've encountered!

Big, bright and obnoxious images, broken links everywhere, no menus, and affiliate links and banners everywhere.

He even went so far as to offer to "HIS other course at a discount..... - only to find it was an affiliate link for a product, the owner of which I happen to KNOW.

Wow!

Besides that, the last module of his course still said "coming soon". Geesh!

To say I was put off would be an understatement!

I didn't even bother asking for a refund because it was only 9 bucks but you can bet I'll probably never take this marketer seriously again, let alone become a repeat customer.

I mean, why should I?

He doesn't take me (his customer) seriously. At least that's the message a sloppy and incomplete members' area sends.

To "do it right", you need to make sure your members' area is clean, functional and complete. It takes a little extra work but will insure your customer becomes a customer for life.

Here's a few tips.....

People online have the attention span of a "gnat". Less is more. Use a "minimalist" concept when you design your members' area. It should be simple. MY members' areas' are always very simple. Just ONE image usually and that's the product's branding logo.

Don't use over the top images, flashing banners, bright colors. This is a turn off. keep it clean. Keep it simple (K.I.S.S)

Then, at the top, or in the side bar, use a menu that links to each module of your product. You don't need to get fancy. When people buy your product they want to access it IMMEDIATELY. If they get lost or distracted in your members area' you're gonna lose em'.

Speaking of links, make sure they all WORK. Check and check again.

Lastly, remember how I said that in the course I bought, the last module was "coming soon"?

Don't do that. Finish the damn product by the time launch rolls around. To not do so is simply stupid and tells the world you're not disciplined enough to run a serious business.

I closing, the point here is to make sure your presentation makes a great first impression. This isn't hard to do with a bit extra "work". Going the extra mile for your customers turns them on to the fact that you're in it for them and trust me...... they will reward you with their wallets.
#give #money #pride
  • Profile picture of the author writeaway
    Solid gold advice.

    The best and cheapest source of NEW business, after all, are your EXISTING customers/fans.

    Remember, you're in a RELATIONSHIP.

    Keep it professional....

    AND ALWAYS ADD VALUE to the lives of your customers.

    Sadly, the 'Hit it and Quit it' mentality is all too common in online marketing.
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  • Profile picture of the author Regional Warrior
    As Writeaway said Solid , but where things have changed in the last couple of years is we are now dealing with the spoon set ! meaning every thing now and and i don't want to work for it.

    I remember walking into a business about a website and told him the price no problems, but the owner wanted it up tonight and all that comes with it so i said not possible needs 2 days at best.

    He wanted it now not later in a way I call this the Netflix syndrome
    Jason
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    • Profile picture of the author writeaway
      Originally Posted by Regional Warrior View Post

      As Writeaway said Solid , but where things have changed in the last couple of years is we are now dealing with the spoon set ! meaning every thing now and and i don't want to work for it.

      I remember walking into a business about a website and told him the price no problems, but the owner wanted it up tonight and all that comes with it so i said not possible needs 2 days at best.

      He wanted it now not later in a way I call this the Netflix syndrome
      Jason
      That's why the market for flipped sites (ie., revenue generating sites) continues to grow.

      People don't want to LEARN to do something.

      They'd rather buy something that is already making money.

      The downside, of course, is they have to pay top dollar for an existing system that actually works AND they have to steer clear of shady marketers out to 'liberate' gullible customers' hard earned dollars.
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  • Profile picture of the author JC Web
    The "coming soon" part reminded me that I had bought a product a year ago that had 3 "coming soon" videos (out of 7 total in the course). I eventually forgot about it after checking back for them several times. I just went and looked and they are still "coming soon."
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    • Profile picture of the author shaunybb
      hey great share and some great knowledge
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  • Profile picture of the author art72
    There's definitely 'solid' truths here, and I too have and continue to buy products occassionally myself.

    Obviously, we've all experienced that feeling of being 'under-appreciated' as customers, and between certain well-known marketers with 5-8 upsells on the road to the front-end product, to the example above in a members area (which I also experienced on a $47 per month purchase & refunded FAST) - I agree, there's piles and piles of junk, plr, and thrown together clutter being sold.

    As Jason (Regional Warrior) mentioned; people do want to be pampered, spoon fed, and handed the keys to a Bentley lifestyle... somewhere between the industrial era and the technological era... Most people see success everywhere, but fail to see it takes work and effort to attain, and disciplined effort to sustain it!

    All the better, it just opens the door for those who do concern themselves for the end user, as that is where it starts, and success lives.
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  • Profile picture of the author Synnuh
    Amen bruddah -- thanks for the post. I'll go clean up my act now ;P No need for the name callin'
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  • Profile picture of the author grafx77
    I wholeheartedly believe customer support is the front line of defense against whether a customer "sticks" with a service or not.

    I can't even begin to explain how many times support has turned me away from a service/product within the IM realm. Waaaay too many IM products and services rely on outsourced support who are not only incompetent but don't know how to answer the most simple of questions from a paying customer. Pair that up with broken english and long ticket wait times.......its a recipe for disaster.

    This comes from both small time players to the larger ones as well. I just can't comprehend it. Doesn't anyone (especially the big boys) monitor their support staff?

    I'm currently having a nightmare of a time with a WSO I need activated as "visible"and the only people I have to rely on is the Freelancer support staff which has absolutely no clue how Warrior Forum is run and continues to send me the same "copy and paste" answers which have nothing to do with the solution.
    Doesn't matter how many times you email these guys, they never help and simply repeat the same message over and over again. I think this is another big reason why Warrior is slowly dying. <end of my personal rant>

    Moral to this whole story is....if your support isn't there, you're going to lose customers by the truckload, as those pissed off customers will spread word of your under performing support for years to come.
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    • Profile picture of the author discrat
      Yeah I cannot stand sloppiness and inattentiveness among people I have bought things from in the past.

      Also, lately here is another thing that has really gotten under my skin. Anumber of respected Warriors here have totally dropped the ball in being accesible in the Product Creator>>affiliate relationship.

      For instance last month a really top notch Warrior had a Black Friday Product I wanted to promote the week before BF. I emailed her, PMed her everyday to get approval at Warrior +.( Never a response and up til this day still never a response)

      I got approved for one of the Products but not the main Black Friday product i wanted to promote.

      She finally got off her but and approved it. But it was one week after BF. Unreal
      And I still have about 3 products pending.

      Another warrior who has some really great Products I promote... I emailed and PMEd about a dire situation of links he needed to repair on Products that I was not getting credited for sales.

      He replied back to my email that if I wanted to talk more about it hit him up on Skype. Just totally skipped my question for help and did not even respond to it. And it would have really been easy to do .

      Just a lack of professionalism and running a sloppy ass buisness
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      • Profile picture of the author XponentSYS
        Originally Posted by discrat View Post

        Yeah I cannot stand sloppiness and inattentiveness among people I have bought things from in the past.

        Also, lately here is another thing that has really gotten under my skin. Anumber of respected Warriors here have totally dropped the ball in being accesible in the Product Creator>>affiliate relationship.

        For instance last month a really top notch Warrior had a Black Friday Product I wanted to promote the week before BF. I emailed her, PMed her everyday to get approval at Warrior +.( Never a response and up til this day still never a response)

        I got approved for one of the Products but not the main Black Friday product i wanted to promote.

        She finally got off her but and approved it. But it was one week after BF. Unreal
        And I still have about 3 products pending.

        Another warrior who has some really great Products I promote... I emailed and PMEd about a dire situation of links he needed to repair on Products that I was not getting credited for sales.

        He replied back to my email that if I wanted to talk more about it hit him up on Skype. Just totally skipped my question for help and did not even respond to it. And it would have really been easy to do .

        Just a lack of professionalism and running a sloppy ass buisness
        Yeah I think I know who you're talking about regarding the Black Friday product. I had a similar experience, though not with this person.

        It's amazing to me - Affiliates are the LIFE BLOOD of many parts of my business. I treat that relationship AT LEAST as good as the coveted "customer/client" relationship.

        i also have had experiences similar to you're regarding the email being responded to with a simple request to "do it on skype". In these situations, i just ,ove on. Most of the time, I don't have the time to "skype".

        People need to take their businesses just as seriously as if it were a "brick and mortar". No matter the medium through which they're required, customers are customers, affiliates (often called sales people in the offline world) are affiliates and......... MONEY IS MONEY.

        If one doesn't have the time to respond to customers and affiliates within 4 hours, do what I did: hire an ASSISTANT.
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        • Profile picture of the author discrat
          A thousand thanks Ben, for the nice response

          Sometimes you write stuff like I just did here and not a single person comments on it or anything with insight.

          So again thank you
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