You see, first impressions are everything. Lets talk about someone's first impression AFTER they buy from you.
As you likely already know, it's hard to get that coveted first front end sale. But, once you've managed to make THAT happen, you've got a golden opportunity to have a customer for life. You see, once you've make that innitial front end conversion, the hard part is done.
It is now your job to nurture that new relationship between you and your buyer, treat them like gold (because they are) and impress the hell out of them! If you fall short here, you lose. Period.
So, how do you do this?
First and foremost (and you may already know this), you need to OVER deliver on the value.
This isn't done by simply buying a few PLR reports and tossing them in as bonuses. This isn't done by offering "deals" in your members area on affiliate products being sold via links in the members area.
I see both these mistakes being made by even experienced marketers and it blows my mind. If you do this, it leaves a "sour taste" in your customers' minds. If this doesn't cause them to refund........ it certainly, at the very least, will will drastically decrease the chance that they will ever buy from you again. Since repeat sales are the lifeblood of your business, can't you see the problem here? So, don't do that. Capish?
You may be asking "Crap...... some GURU somewhere told me that I SHOULD do that to ad more value and make more money! If you're saying that's B.S. what should I do, smarty-pants"?
You should go the extra mile. Instead of buying cheap PLR and slapping it up, try one of these ideas instead.....
That PLR report you bought - and are now pissed because you can't use it - well, you CAN use it! You just gotta put your "creative thinking cap" on and think outside the box a bit.
One thing I like to do is re-purpose those little basic reports into videos.
Take the first chapter and create a slide for it in Powerpoint or another like program. Now go through that chapter and make "bullet point" for each major point made in that chapter.
As an example, if you were doing this with a PLR report about "beginners guide getting started in CPA" the first chapter might cover "how to get accepted into a network".
You may end up with something like this:
How to Get into a Network
..........How to contact them
..........What to say to get the best chance of getting accepted
..........What to send with your application
..........When and how to follow up
You get the idea, right? In each slide you'd cover each in detail, using both the contend of the PLR as well as any wisdom and insight YOU have to offer.
You'd do this for each chapter.
In the end you'd have a nice set of slides for each chapter.
Now all you need to do is use a "screen cam" software and a microphone to record a video of all the slides. You need a mic because as you scroll through the slides while recording, you're going to discuss all the slides, in your own words to summarize.
If you've got "stage fright", I get it. I've been there! In this instance, "Fiverr to the rescue"! There are tons of gigs where people will do this for you - and do a beautiful job as well! Even though I have no problem doing this myself, I often use Fiverr simply because I spend most my time these days working at Coffee Shops around town.
This is an "easy-peasy" way to create your own valuable extra bonuses (and is also works for creating "core" products) so don't trash up your "members area" with cheap and often "sub-par" PLR!
Speaking of members' areas.....
Just last week I bought a product (yup, even after 15 years in the biz, I still do that) and when I got access to the members' area, I was both surprised and appalled.
The person from whom I bought the product is a well regarded marketer, yet his members' area was a complete "train wreck"!
Not only did he make ALL the mistakes mentioned above, his members' area looked as if it was designed by a 10 year old - in 1998! It was probably among the worst I've encountered!
Big, bright and obnoxious images, broken links everywhere, no menus, and affiliate links and banners everywhere.
He even went so far as to offer to "HIS other course at a discount..... - only to find it was an affiliate link for a product, the owner of which I happen to KNOW.
Besides that, the last module of his course still said "coming soon". Geesh!
To say I was put off would be an understatement!
I didn't even bother asking for a refund because it was only 9 bucks but you can bet I'll probably never take this marketer seriously again, let alone become a repeat customer.
I mean, why should I?
He doesn't take me (his customer) seriously. At least that's the message a sloppy and incomplete members' area sends.
To "do it right", you need to make sure your members' area is clean, functional and complete. It takes a little extra work but will insure your customer becomes a customer for life.
Here's a few tips.....
People online have the attention span of a "gnat". Less is more. Use a "minimalist" concept when you design your members' area. It should be simple. MY members' areas' are always very simple. Just ONE image usually and that's the product's branding logo.
Don't use over the top images, flashing banners, bright colors. This is a turn off. keep it clean. Keep it simple (K.I.S.S)
Then, at the top, or in the side bar, use a menu that links to each module of your product. You don't need to get fancy. When people buy your product they want to access it IMMEDIATELY. If they get lost or distracted in your members area' you're gonna lose em'.
Speaking of links, make sure they all WORK. Check and check again.
Lastly, remember how I said that in the course I bought, the last module was "coming soon"?
Don't do that. Finish the damn product by the time launch rolls around. To not do so is simply stupid and tells the world you're not disciplined enough to run a serious business.
I closing, the point here is to make sure your presentation makes a great first impression. This isn't hard to do with a bit extra "work". Going the extra mile for your customers turns them on to the fact that you're in it for them and trust me...... they will reward you with their wallets.