and you'll quickly realize I tell it like it is... Which turns some people off,
hurts some peoples feelings, and makes others a lot more money.
Why am I telling you this? Because in this thread you'll see why that
is going to be a critical factor in your success.
This is my last day of my 2 month meditation retreat up in Glen Spey, NY.
And during this 2 months I've had alot of time to reflect on why some succeed
in marketing while most don't.
OF COURSE MINDSET IS INVOLVED AND IS A BIG PART OF IT...
But an even bigger part of it is knowing how to market and run a business.
wich most of you don't.
I have come up with some keys to success that turned my life around,
my bank accoun around, and turned took me from an ebook and squeeze
page to the #1 music production site, and famous within my industry.
Key #1:Seperate your personal life from business life
This is the first big mistake I made, and mistake I see many people
As an entrepreneur you have to see your business as a seperate entity
than yourself. And you may be thinking
"Why is this important"
If you don't then you'll be wasting alot of time on meaningless or
minute tasks, wasting alot of time on OTHER activities (Food,, TV,
Playin With Kids, Relaxing, Posting on forums, etc...).
When you seperate your business and personal life you set aside
hours every day that you will focus on building your business.
I suggest not going over or under the hours allocated. If you set aside
10 hours per day for your business. Then work 10 hours (with breaks and lunch).
If you set aside 3 hours per day.. Work 3 hours.
DO NOT LET BUILDING YOUR BUSINESS CONSUME YOUR PERSONAL LIFE.
You still want to enjoy life. Don't spend all day and night working on your business,
and every hour in between thinking about what your going to do next in your business.
There will always be more stuff to do in your business. Trust me.
Key #2: Seperate your finances
Whenever your business makes money no matter how small it is... Don't
spend it on bills and personal stuff. You need to continue to use
that money to build your business.
That's why it's not a good idea to live off your business in the
beginning. You'll build an empire alot FASTER if you keep reinvesting
the profits right back into it.
The best place to reinvest it is in advertising. Or even New copy/content.
Key #3: Think like a marketer, act like a marketer, be a marketer
I see this mistake over and over again on this forum. Marketing tactics
aren't just used for "fun".
PEOPLE DON'T JUST BUY **** BECAUSE YOU SAY HEY "BUY THIS".
I see so much complaining about every marketing tactic under the sun.
And 99% of the time those marketers are dead broke... I wonder why?
I'm 99% truthful in my marketing. I don't believe in being unethical,
but I aint a SAINT either.
It's funny because I have a good frend who is a MONK for 25 years
and can't sell ****. Because he is too nice. I've watched him give
a GREAT teaching and then a terrible sales pitch at the end, and
of course nobody buys ****.
You need an Urgency igniter. Anyone who has been in sales (I've
sold $2,000 vacuums door to door) you will know it's innate in
humans to procrastinate and never buy.
"3 spots left", "Price going up soon", "Etc..." Are very necessary
to selling ****.
"But Daniel I don't like to lie"
Then don't. You just have to come up with a strategy that works
or just use the "3 spots left" and make money.
If you have a product that is of real value to them you think
they actually give a crap? I wanna-be marketers complain about
stuff like that on forums. And it's not the customers, it's the broke
marketers who still can't make much money.
Key #4: Don't be afraid to piss people off
I see this alot. You're scared of being called a "scammer", "liar",
"No good sack of s*t".
Hey it comes with the territory of being a marketer in any niche.
Just look at how you guys bash guru's all day. You don't think people
are going to bash you?
It doesn't matter how "honest" or "sincere" you are. People who bash
others don't do it because of the others. They do it because of deep
pyschological hate for themselves. The same reason you guys do it.
Don't take it personal. They aren't calling you personally a scam artist
because they don't even know you lol...
If I don't get called a "Sack of s*t" for a while I realize I'm being to soft
and have to change up my marketing.
Key #5: Be aggressive with prospects
Some of you may disagree with this. And I understand.... But it's MY
personality and it works for me because it's how I really am.
My motto is
"Buy sh*t or get the hell off my list"...
Prospect lists are useless in themselves. People tell you to focus
on building a list and that's where the money is.
Understand if someone is on your "prospect only" list then that
means they haven't bought anything. Which means you haven't
made any money off them.
So you a 40,000 prospect list doesn't impress me. What's your
customer list size? That shows how much money your making.
What you want to avoid is the broke mentality prospect".
Those are the worst. Their thought process goes like this
"I don't plan on buying anything, but keep sending me free valuable
stuff, and if you use an actual marketing tactic on me I'm going to
bitc and complain and unsubscribe".
I see that mentality over and over again. And thats the mentality
of someone who is going to stay broke for a long time.
The point of a list is just to give prospects enough "Free samples"
so they are comfortable enough to buy from you.
That's why building a relationship is critical. But you want serious
prospects who are willing to spend money on things that
will bring value into their lives. Not a bunch of FREEBIE SEEKERS
Key #6: Don't turn a traffic source into a business model
I smile when I see this because I know it's going to be a long
hard road for that person.
For example article marketing is just a traffic source.
But I see people saying "I'm going to article market my way to
Article marketing, google adwords, banners, blog reviews, SEO
etc... Are just VEHICLES to getting your marketing message
out to your target market.
It should not be the foundation of your business. You should be
using all the vehicles you can to get your marketing message out there.
Key #7: Never stop being a student of marketing and sales pyschology
Signing up for a bunch of marketing lists is stupid. You're just going to
get a bunch of email of marketers sending you free samples and a few
nuggets here and there.
But that's not going to be enough to really learn how to be successful.
You need to find 2-3 gurus top you resonate with, that speak a language
you understand, and buy all of their stuff and read all their free stuff over
Don't go chasing launches and stupid stuff like that. It will just leave
You should be reading at least 2-3 marketing and business books per
This is critical to your success. You can't just tell people to "buy this"
and they buy it.
You can't go from workin ga 9-5 your whole life to thinking you know
how to run a successful business because you bought a few
internet marketing products.
HINT: internet marketing products teach you how to MARKET. not run
a business... Quit confusing the 2.
ULTIMATE KEY: Businesses only purpose is to make money
The point of business is to generate money. PERIOD. Not to help
"But Daniel I really want to help people changes lives"
That's great. In fact that's the reason I'm in business too. To add
value to peoples lives.
BUT THAT'S PERSONAL!!!
A business is just a structure to exchange value for currency. It's
a cash flow structure. A business doesn't have feelings.
For example. You can build a house to help a homeless family.
But does the house give a **** about the homeless family? It just
does what it is supposed to do.
Think of your business as the same way.
Now quit playing on the forum and go make some money