How I Turned An Ebook Into An Empire (At 22 Years Old)

22 replies
Alot of you know me and if you don't you can search for my posts
and you'll quickly realize I tell it like it is... Which turns some people off,
hurts some peoples feelings, and makes others a lot more money.

Why am I telling you this? Because in this thread you'll see why that
is going to be a critical factor in your success.

This is my last day of my 2 month meditation retreat up in Glen Spey, NY.

And during this 2 months I've had alot of time to reflect on why some succeed
in marketing while most don't.

OF COURSE MINDSET IS INVOLVED AND IS A BIG PART OF IT...

But an even bigger part of it is knowing how to market and run a business.
wich most of you don't.

I have come up with some keys to success that turned my life around,
my bank accoun around, and turned took me from an ebook and squeeze
page to the #1 music production site, and famous within my industry.

Key #1:Seperate your personal life from business life

This is the first big mistake I made, and mistake I see many people
make.

As an entrepreneur you have to see your business as a seperate entity
than yourself. And you may be thinking

"Why is this important"

If you don't then you'll be wasting alot of time on meaningless or
minute tasks, wasting alot of time on OTHER activities (Food,, TV,
Playin With Kids, Relaxing, Posting on forums, etc...).

When you seperate your business and personal life you set aside
hours every day that you will focus on building your business.

I suggest not going over or under the hours allocated. If you set aside
10 hours per day for your business. Then work 10 hours (with breaks and lunch).

If you set aside 3 hours per day.. Work 3 hours.

DO NOT LET BUILDING YOUR BUSINESS CONSUME YOUR PERSONAL LIFE.

You still want to enjoy life. Don't spend all day and night working on your business,
and every hour in between thinking about what your going to do next in your business.

There will always be more stuff to do in your business. Trust me.

Key #2: Seperate your finances

Whenever your business makes money no matter how small it is... Don't
spend it on bills and personal stuff. You need to continue to use
that money to build your business.

That's why it's not a good idea to live off your business in the
beginning. You'll build an empire alot FASTER if you keep reinvesting
the profits right back into it.

The best place to reinvest it is in advertising. Or even New copy/content.

Key #3: Think like a marketer, act like a marketer, be a marketer

I see this mistake over and over again on this forum. Marketing tactics
aren't just used for "fun".

Newsflash:

PEOPLE DON'T JUST BUY **** BECAUSE YOU SAY HEY "BUY THIS".

I see so much complaining about every marketing tactic under the sun.

And 99% of the time those marketers are dead broke... I wonder why?

I'm 99% truthful in my marketing. I don't believe in being unethical,
but I aint a SAINT either.

It's funny because I have a good frend who is a MONK for 25 years
and can't sell ****. Because he is too nice. I've watched him give
a GREAT teaching and then a terrible sales pitch at the end, and
of course nobody buys ****.

You need an Urgency igniter. Anyone who has been in sales (I've
sold $2,000 vacuums door to door) you will know it's innate in
humans to procrastinate and never buy.

"3 spots left", "Price going up soon", "Etc..." Are very necessary
to selling ****.

"But Daniel I don't like to lie"

Then don't. You just have to come up with a strategy that works
or just use the "3 spots left" and make money.

If you have a product that is of real value to them you think
they actually give a crap? I wanna-be marketers complain about
stuff like that on forums. And it's not the customers, it's the broke
marketers who still can't make much money.

Key #4: Don't be afraid to piss people off

I see this alot. You're scared of being called a "scammer", "liar",
"No good sack of s*t".

Hey it comes with the territory of being a marketer in any niche.

Just look at how you guys bash guru's all day. You don't think people
are going to bash you?

It doesn't matter how "honest" or "sincere" you are. People who bash
others don't do it because of the others. They do it because of deep
pyschological hate for themselves. The same reason you guys do it.

Don't take it personal. They aren't calling you personally a scam artist
because they don't even know you lol...

If I don't get called a "Sack of s*t" for a while I realize I'm being to soft
and have to change up my marketing.

Key #5: Be aggressive with prospects

Some of you may disagree with this. And I understand.... But it's MY
personality and it works for me because it's how I really am.

My motto is

"Buy sh*t or get the hell off my list"...

Prospect lists are useless in themselves. People tell you to focus
on building a list and that's where the money is.

Understand if someone is on your "prospect only" list then that
means they haven't bought anything. Which means you haven't
made any money off them.

So you a 40,000 prospect list doesn't impress me. What's your
customer list size? That shows how much money your making.

What you want to avoid is the broke mentality prospect".

Those are the worst. Their thought process goes like this

"I don't plan on buying anything, but keep sending me free valuable
stuff, and if you use an actual marketing tactic on me I'm going to
bitc and complain and unsubscribe".

I see that mentality over and over again. And thats the mentality
of someone who is going to stay broke for a long time.

The point of a list is just to give prospects enough "Free samples"
so they are comfortable enough to buy from you.

That's why building a relationship is critical. But you want serious
prospects who are willing to spend money on things that
will bring value into their lives. Not a bunch of FREEBIE SEEKERS

Key #6: Don't turn a traffic source into a business model

I smile when I see this because I know it's going to be a long
hard road for that person.

For example article marketing is just a traffic source.

But I see people saying "I'm going to article market my way to
$1 million".

Article marketing, google adwords, banners, blog reviews, SEO
etc... Are just VEHICLES to getting your marketing message
out to your target market.

It should not be the foundation of your business. You should be
using all the vehicles you can to get your marketing message out there.

Key #7: Never stop being a student of marketing and sales pyschology

Signing up for a bunch of marketing lists is stupid. You're just going to
get a bunch of email of marketers sending you free samples and a few
nuggets here and there.

But that's not going to be enough to really learn how to be successful.

You need to find 2-3 gurus top you resonate with, that speak a language
you understand, and buy all of their stuff and read all their free stuff over
and over.

Don't go chasing launches and stupid stuff like that. It will just leave
you broke.

You should be reading at least 2-3 marketing and business books per
month.

This is critical to your success. You can't just tell people to "buy this"
and they buy it.

You can't go from workin ga 9-5 your whole life to thinking you know
how to run a successful business because you bought a few
internet marketing products.

HINT: internet marketing products teach you how to MARKET. not run
a business... Quit confusing the 2.

ULTIMATE KEY: Businesses only purpose is to make money

The point of business is to generate money. PERIOD. Not to help
people.

"But Daniel I really want to help people changes lives"

That's great. In fact that's the reason I'm in business too. To add
value to peoples lives.

BUT THAT'S PERSONAL!!!

A business is just a structure to exchange value for currency. It's
a cash flow structure. A business doesn't have feelings.

For example. You can build a house to help a homeless family.
Great stuff...

But does the house give a **** about the homeless family? It just
does what it is supposed to do.

Think of your business as the same way.

Now quit playing on the forum and go make some money


Daniel
#ebook #empire #turned #years
  • Profile picture of the author geoffcruz
    Well said my friend! You sound really successful how much money do you make online in a month?
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    • Profile picture of the author The Expert
      It seems like you have a product focus mindset. You're talking about "selling" things.

      I've found that there's one thing that is better than selling "things". It doesn't matter what those "things" might be. You could be selling an actual widget with an ecommerce site or you could be selling an ebook on clickbank, or you could be selling a "hard" info product that consists of books and CDs.

      Doesn't really matter...in the end these are "things" and you have to actively get someone to buy them.

      Call me crazy, but I'm off that mindset completely. I don't want to sell anything. Ever again. Except one thing.

      Clicks.

      That's right. Selling clicks is the ultimate internet business. There's no inventory and no cost to produce. If you are in the "click business" or "traffic slinging" business, life becomes far more simple.

      Does Google have a 15 page sales letter loaded with testimonials to try and "induce" people buy their Adwords service? No they don't. In fact, there seems to be almost ZERO info about launching an Adwords campaign from the Adwords homepage.

      If your business model is to sell clicks, then as long as you have traffic, you have a business. Whether the traffic comes from search engines, your own email list, or an online community you build...it doesn't matter.

      No selling = big money when you have the right site and are selling clicks.
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      • Profile picture of the author Debbie_L
        Thanks
        And good for you for telling it like it is. Life's too short to wade through the bullsh*t.
        Signature
        Is Bulletproof Business Blueprint the "silver bullet" that slays the internet cash vampire? Do you have "silver bullets"?
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  • Profile picture of the author Aronya
    Daniel,
    Great post. I'm printing a copy as I write this (something I never do). Right on the money.

    Thank you!
    Tim
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  • Profile picture of the author prime777
    I love this post Daniel. I love it because it speaks to the truth of why we are all here "to make money" all the rest is just fluff to get to the same end result make money.

    Actually what is happening in internet marketing many are using the concept "I am here to help you' to get to the same above root "making money" I see this all the time. They approach you with this notion that you are all they care about and making you successful is their entire life's goal. Then when you do not purchase something quick enough you are left wondering where did all the love go. Sounds familar....

    That's why I agree with you no bull... no fluff just stay with the truth of why we are all here and in the end I think our sincerity will shine through in a much more palatable way.

    Thank you for this post it has reinforced for me the need to be laser beam focus in this business.
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  • Profile picture of the author mark z
    Wow .. this is really great post Daniel.
    Many insights to think about.
    Thanks for sharing this with us.
    Hopefully others will find it useful, too.
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  • Profile picture of the author Daniel Roach
    Not knowing how to run a business is the biggest reason most IMers are flat broke. It's the reason I went flat broke. It took a lot of wading through some uncomfortable crap to come to this realization.

    If anyone reading this thread is flat broke and hasn't come to this realization. Reread what the other Daniel has to say and learn from it before it's too damn late.
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  • Profile picture of the author sanjid112
    I love your post, dan.
    Esp. key#1 about separate personal life and business life, since a lot of peoples do not realize it. They often get workaholic and forget about their family.
    Since I still human, I need vacation and to enjoy my life too.

    Thanks for the insight, dude.
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  • Profile picture of the author zombofi
    I'm printing this out and keeping it by my side. Keys #1 and #6 resonate with me. Thanks for the reawakening Daniel.
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  • Profile picture of the author Neromancer
    Yep. And this attitude is what separates hobbyists from business minded peeps - good post
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  • Profile picture of the author jrmnlitt
    Good post, it is always best to keep it real no matter if they like it or not.
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  • Profile picture of the author maksym
    Pretty good story!!! thanks for sharing it with us!
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  • Profile picture of the author ASM Marketing
    Great post, really on point and sparked a few thoughts. Thank you.

    "You can build a house to help a homeless family.
    Great stuff...

    But does the house give a **** about the homeless family? It just
    does what it is supposed to do." - LOL Brilliant!

    Alex
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  • Profile picture of the author zneve08
    Wow, this is an amazing post and you surely do tell it how it is. I like honest people and honest information is the most helpful. Thank you so much
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  • Profile picture of the author Steve Baker
    Daniel,

    Congrats on your life. The thing I get from this is (I assume) as a 22 year old, you have mapped out your future and done a NIKE! So many don't "just do it"!

    I also have printed out your post and am going to analyse my life and performance against each point.

    You are a refreshing breath of air to someone more than twice your age.
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  • Profile picture of the author Kenster
    Thanks for the post...

    I agree with almost everything you say. I argue all the time with people out the purpose of business and you are absolutely correct. A business is meant to make money. Almost always, making money involves providing value which in turn helps people out, but the purpose itself of the business is to make money not help people.

    And yes, it it vital to seperate personal and business life and finances. ABSOLUTELY CRITICAL. You will be more happy and more wealthy if you are effective at this.
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  • Profile picture of the author JimmyMac
    That's pretty much ot in a nutshell. 22 yrs old you say. Pretty impressive. Just starting into Net Marketing myself, and rounding up some talent for my group here on the Forum. I've got to get the step by step marketing plan assembled. I may have to start with the e-book myself. LOL... Good Luck and Stay Focused
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  • Profile picture of the author disi
    Originally Posted by Daniel E Taylor View Post


    Key #3: Think like a marketer, act like a marketer, be a marketer



    I'm 99% truthful in my marketing. I don't believe in being unethical,
    but I aint a SAINT either.

    It's funny because I have a good frend who is a MONK for 25 years
    and can't sell ****. Because he is too nice. I've watched him give
    a GREAT teaching and then a terrible sales pitch at the end, and
    of course nobody buys ****.

    You need an Urgency igniter. Anyone who has been in sales (I've
    sold $2,000 vacuums door to door) you will know it's innate in
    humans to procrastinate and never buy.

    "3 spots left", "Price going up soon", "Etc..." Are very necessary
    to selling ****.

    "But Daniel I don't like to lie"

    Then don't. You just have to come up with a strategy that works
    or just use the "3 spots left" and make money.

    If you have a product that is of real value to them you think
    they actually give a crap? I wanna-be marketers complain about
    stuff like that on forums. And it's not the customers, it's the broke
    marketers who still can't make much money.

    Daniel
    Agree! That is my problem too..."I don't want to lie to people" mentality...You will go nowhere with such mindset
    Signature

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  • Profile picture of the author achivement84
    Originally Posted by Daniel E Taylor View Post

    Key #1:Seperate your personal life from business life

    This is the first big mistake I made, and mistake I see many people
    make.

    As an entrepreneur you have to see your business as a seperate entity
    than yourself. And you may be thinking

    "Why is this important"



    Thanks alot for your post,I typically agree with you .Most of us can lose part of his live by devoting it to his business share, thinking that will give him better chance to succeed, we always forget that Success results from our internal balancing.Ofcourse when we give share to every prospect in our life that will result in the best results.

    B.Regards
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  • Profile picture of the author Agnes Lyle
    Thanks, a really helpful message. But I also liked the reply from The Expert, who said that "selling clicks is the ultimate internet business. There's no inventory and no cost to produce. If you are in the "click business" or "traffic slinging" business, life becomes far more simple." My mind has been drifting in that direction too. What do the rest of you think?
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