I want you to understand something.
It might actually be difficult to explain, however, it's very important.
But before I tell you...
Let me ask you something else...
Do you trust testimonials?
Like on a sales page?
Or do you just roll your eyes when you see them?
If you've got nothing else going on for you, at the very least, you've gotta have some testimonials.
A lot of people, in my opinion, do it all wrong.
Look, if you're out there asking for your clients and customers for their feedback and it ends up being positive, of course you want to bottle that up, preserve it and display that to your public.
However, you can actually augment and make your testimonials WAAAAYYY more powerful if you know how.
When I teach my coaching students how this is done, they're dumbfounded that this isn't stark obvious because the way it works is kind of always in our face.
It's the default way we want to see these testimonials, believe it or not.
Back to my original question...
You should always keep tabs on what folks are saying about you, what they tell others about you and how you're being perceived, in general, to the market place.
Remember, you're not infallible, so don't think you're ever too good to improve.
Once you do that, that's when you've failed.
That's when it ends.
However, on the bright side, if you know deep inside your heart that you provide the highest level of service to your ideal types of clients and you have the results and feedback to prove it, then that type of feedback tells you, you are on the right track.
Everyone else that hates on you because you didn't do for them what you've done for the people that have invested and committed to working with you...those folks shouldn't matter.
They're not paying your bills.
They're not looking for an equitable exchange of value.
They're looking for handouts.
They're looking to take.
Exclude them from your focus.
Ignore them (yes I said this shit 3 times, basically).
Focus on the ones who appreciate what you do.
Focus on the ones that invest in you.
And always, always, always show your commitment and gratitude for them.
They'll tell the world.
Agree Or Is your way better?