It was very simple yet deadly, I simply used my Facebook profile and created a very strong perception of success that would attract the people I was targeting as business clients. Since I was a business coach I mainly used a lot of pictures of me with suits in various amazing places, to signify the fact that I was traveling and that I was making a lot of money, both of which were true.
The reason to use a Facebook profile and not a Facebook page is because Facebook intentionally and severely limits your ability to reach people using your Page since your goal is most likely business related and since Facebook can make a ton of money from you paying for ads so they look for every excuse for you to pay, which is ineffective.
There are only 3 times when Facebook ads are profitable:
1. If you have the best converting and highest earning sales funnel where you can actually create automatic sale profits despite the ad prices, many millionaires were created this way because of the potentially infinite leverage (there are obviously problems you