But if you're a content writer or running an ecommerce business , thinking about diversity in your marketing strategy should be the core for your survival. Worse things happens everytime and sometimes in the most unexpected ways. Hypothetically thinking , you can get penalized by Google for unnatural outbound linking and within no time you can loose your only business which was driving traffic based on valuable keywords.What other option will you have?
So why keep all the eggs in one basket? I have seen many well known Facebook pages being shut down for just sharing a controversial photo or meme because it ' violated' their code of conduct'.Result: Years of hard work goes down the drain. It's very disappointing when you see your hours of work being taken away.But sometimes you have to accept the facts.
Also relying on one marketing channel to promote your stuff can happen to be detrimental if something worse happens. For example if your business promotes the brand through direct mail and later finds out that the price of postage went up. That will seriously effect the marketing budget.
Rule of the thumb is that with the passage of time your singular marketing strategy can go saturated and the yield most of the time goes down in the most unexpected ways. Therefore diversity in your thinking and strategy can save you from this unwanted headache in a long run.
Do you guys diversify your investments?
Do share your experiences