Which is better for marketing? Empathy or greed?

I read somewhere that to empathize means to walk in someones shoes. Modern marketing is way too digitized and there is pile of content floating around that flashes in front of you potential customers eyes. But where is the edge in all that? Everyone is playing their part and following the contemporary path to market themselves. In short, everyone is up for grabs whenever the opportunity is available.

Here's a thing guys!! In modern marketing and especially in this particular era no one gives you an opportunity to be ripped off because of the thing called King Google. Everything is accessible and within reach because people have a choice to change their decisions.

Lets consider a mindset of a startup and basically Im going to revolve this whole thread around that. Most of the time startups are impatient and expect quick results to achieve overnight success. Throughout this whole game they forget what kind of attention customer expects

In a nutshell, its must to start your beginnings based on 'human centered marketing' or in short thats where you show empathy . You need to focus on these following things when you decide to go for it

1. Find out what they are thinking and deliver it to them.

2. Their prospect goals

3. What things matter to them and the reason behind it


The best way in this marketing world is to offer help to your clients to firm your position in negotiations. Its ok that for some time you have to offer free e-books to your clients to get their attention or you have to send out free samples to prove the quality of your product. Through all this you will be getting something very precious . Thats trust!!. They say that the most expensive thing in the world is trust and you my friend will be getting it for free just for showing some empathy.

Dont get depressed if youre not making enough in the beginning. Its perfectly alright first to focus your attention on gaining enough followers to monetize your business for foreseeable future. Bring the greed in once you have an impressive brand legacy.

Why this is important? Well to be honest digital marketers usually do business on generic based stuff like health products, clothing etc. We are not creating something that people will rush to buy without any effective marketing . We just cash in on our customers pre-existing needs. Now with immense competition in these niches, you have to differentiate yourself in the market and I think showing empathy in your dealings can really make you stand out.

What works out for you? Do you guys just go right away for the money or take some time to develop a seller-client relationship? Enlighten us with your tactics.

Cheers.