Now, what da Vinci has to do with marketing? Well, maybe it's just me, but the more I read and learn about marketing, it turns out that a modern marketer, if he wants to succeed has to a little bit of everything: copywriter, salesman, entrepreneur, leader, presenter, motivator, speaker, etc. A modern marketer has to become Uomo Universale in order to survive in the modern business world. In Renaissance, we had a name for these people with more than one extraordinary skill: Uomo Universale. Today, we have another name, but it basically means the same thing - Superman.
Is this too much to ask from a modern marketer, or it is what it is right now? You have to be a multitalented genius, otherwise you can forget about marketing. True or false?