I've done websites and webshops for people who have a lot to do aside from taking care of the online-part, whether it be some services for sale that took a lot of time or maybe a physical shop to take care of. And then of course there is book-keeping, orders, budgets, customer meetings and all the other stuff.
So many of my clients say they have difficulty in finding the time just to take care of their websites, like update their blog, or do new product images for the webshop, much less time for social media and other marketing online.
As said, I'd really like to give these small business-one-person-operation-customers more and better advice on how to run things once they've set up the online-part of their business. I figure there must be at least 3 components to a succesful time management 'prescription' here:
1) A solid, well-organized business - whatever it is you sell. Obviously for these small businesses the turnover isn't great but what I mean is that they have something to sell that actually sells and has growth potential. And they are not hopelessly in debt. Otherwise the distractions can be too great for doing something meaningful online.
2) An interest in and flair for learning the technical stuff, since you do have to do most of it yourself and you can't afford to pay for much - maybe a few adwords campaigns here and there but that's it.
3) A clear idea about what they need online (how big a website, what functions etc.) and what they need to do online (i.e. social media or other marketing).
But what are your experiences with this kind of organising your business and your mind to get everything done - including the online part? What advice would you pass on?