This Has Been A Long Time Coming

This inspired me to share with all of you.

My life was a story of struggle, feast and famine. I went from being a homeless single mother to doubling my income four times in four years. Along the way I experienced other things, but we don't need to digress about those here.

My first business 10 years ago was a programming consulting practice where I took open source development services and sold them to dentists and doctors. I went from there to becoming a web strategist for Fortune 100 companies. That was my first - "practice" business.

Let me tell you something - I didn't know a stitch about the Internet or programming when I set up my consulting business. I knew one thing though: I KNEW I could do it. I saw a need and I knew I could hire experts to help me. I had not one dollar to my name. But nevertheless, I convinced 4 partners to join me and I set up shop.

It was initially successful, but the dotcom collapse closed us down. I had to start over again, flat broke. It's ok, I stepped up, brushed myself off, and started talking about software as a service model. From there, I landed several consulting projects over the past 10 years.

I've made high six figures working about 30 hours a week and still had time for my two children at home. I enjoyed the success I had. I know what it takes online and offline to succeed.

I'll share with you my personal formula and what helped me.

You see, I KNOW I can pick any subject up in about 2 weeks and become an expert. I spent day and night at the library while I was homeless, studying everything I could about the subject I was focusing on mastering. This skill alone enables me to go anywhere and do anything and be successful.

Being an expert doesn't mean anything, unless you DO something - anything with that knowledge. And you can't just DO it - you have to literally THROW yourself heart and soul into the project and fill it with your energy and power in order to succeed at it. And yes, sometimes you'll fall and fail. But take it as a learning experience. nothing more. It has no personal reflection on you or your abilities.

Now, let me tell you something - lots of people will tell you it's hard to become successful.

I had no degree. Heck, I barely graduated high school. Not because I'm dumb, but because I didn't see VALUE in the pieces of papers and jumping through a bunch of hoops set up by a society designed to trap me in their wage slave game.

I didn't think anything was really HARD, except when I hit major roadblocks. Learning is easy. Applying what you learn is harder. Learning lessons while you apply that knowledge without giving up, that's hard, too.

UNTIL YOU ADJUST YOUR APPROACH TO LIFE.

When I say "doing without giving up", I'm not saying that some decisions you make you may have to revisit, tweak and adjust. that's OK to do. When you decide the business you were building isn't going to take you there, you aren't throwing away everything you've learned, you just are adjusting your focus.

Realize this - in many ways, you ARE still trapped by the wage-slave mindset - by your mind. Let go of your mind. Free it. Let it all go.

Life becomes EASY when you begin to TRUST that it's easy. And REAL Trust comes not from the mind - but from the heart. But, you must first prove to yourself that the knowledge you already have within is PRICELESS. That YOU are priceless. That you are endless.

What you are going through right now, is the prove-it-to-myself-process. It's a long road for some. This process has a different time line for every person.

You have to set a CLEAR expectation for YOU. No one can do that but YOU. If you want a certain level of income, you need to go create enough value that is WORTH MORE than that income.

The "magic formula" to making seven figures is 1,000 paying customers. Just 1,000 paying customers. You don't need a HUGE LIST. If you set up your business right, money will take care of itself. Don't worry about the money. Money is a game and it becomes fun when you think of it that way. All you have to do is learn how to plug in one dollar and pump out three, or four without too much additional effort from you. Simple.

So, let's start with what you are WORTH hourly. You see, until you get over the concept that your hourly worth is significantly higher than you currently see it, you won't change yourself enough to attract what you need in this world.

Now, the process I'm about to share with you should be done in a specific manner, but for now, if you are convinced in the changing your mind to change your income process - then this is the fastest way to do it.

First thing, decide on an annual figure you'd like to attain. Write that down.

Next start with some small material possession that would be your "I MADE IT" icon. Some guys like cars, others like watches. I personally like horses.

Now, get as big a photo of that icon as you can find. Print it up and make that your freedom day goal. NAME the icon you want to attain and the date by which you want to attain it.

When I say name - I want you to give it a meaningful name. If its your middle finger to the wage slave world - great. If it's your "screw the boss" icon, great. Name it something that fires you up every time you see it.

Next, figure out how much its going to COST - PER MONTH to get it.

Multiply that by 12 months - that's your FIRST MILESTONE. That's what you care about - FIRST. Simple, right? This isn't your Big Income Goal, this is your first milestone. Your "I can do it" goal.

Now back track that monthly cost into a daily figure. divide it by 20 (because honestly, nobody wants to work 7 days a week, heck, I barely work 3!)

Ok, now you have your TARGET DAILY INCOME GOAL. Say it's $50/day to get that car. Suddenly that seems a lot more attainable, doesn't it?

You know you need to make $50 a day - 20 days a week. That's your first MILESTONE. Once you hit that, you can afford your icon!

Now, you have to go LIVE that reality for a bit so you can really see yourself experiencing the icon. If its a car, go take a test drive. From this day forward, you want to spend 5 minutes remembering what it was like experiencing that icon. Just five. And you can do that throughout the day. 30 seconds here and there. It's enough. Every time you feel frustrated, sit and live with your icon for a bit.

Now, take that dream annual figure you had. It's probably seven figures, right? Let's say it's a simple $1,000,000.

Ok, now I want you to think about how many hours a week you ideally want to work when you really make it.

Let's say its 20 hours a week.

Now take that and multiply it by the # of weeks you want to work - I personally don't want to work over 40 weeks a year. That gives me 800 hours a year to attain that goal.

Divide that annual dream goal income now by 800.

THAT IS YOUR HOURLY WORTH. That's your REAL, TRUE MONETARY WORTH. Ignore what anyone else says. That is what YOU ARE WORTH NOW - TO YOU. This worth will change over the course of your life, but this is just to get you laser-focused.

Print that up in big red letters and post it everywhere in your home, in your phone in your car on the background of your computer. It needs to be staring you in the face. Have at least 100 pieces of post-its all over your house, office and car with this number. This has GOT to become YOUR TRUTH. "I am worth $X an hour". You leave these papers up everywhere until you start to LIVE that reality.

Now, if you spend your time doing ANYTHING that isn't attaining THAT TRUE WORTH, you are wasting your time. You begin to realize this. Your time is your single most precious asset. It's your single most valuable asset.

It's not money - it's time.

This is the single easiest way to manage your time, make decisions and get real efficient real quick. Don't fall for any other time management program. This is it. Its very simple. I learned this trick from an 9 figure casino owner who started life homeless, like me. He is one of the happiest people I know, BTW. Not just wealthy monetarily, but deeply happy with his life. He gives millions away monthly. He had his hourly worth printed in big letters on his desktop monitor, in his appointment book, and in his cell phone.

If it worked for him, it WILL work for you.

Every decision, every chore, every task you take on - you ask ONE QUESTION and one question only - Does this bring me closer to my hourly worth? If the answer is NO - you have your answer. Do one of two things - say no or outsource the chore, task or job to someone with a lower hourly worth.

Now, let's start with the information empire income pyramid -

If you sell one article at a time - that might pull anywhere from $5 - $30 as a service (honestly, you've got to compete against out-sourced writers who make $3-5 an article. I personally think your time's worth more than that.) I believe your time is worth AT LEAST $700 an hour, and I don't even have to meet you. I believe anything is possible and I KNOW you can make $700/hr selling articles, by outsourcing to others... but is that something you really WANT to do?

If you sell one article at a time at $10 an article, how much TIME does it take you to write it? Can you outsource it?
Now, ask yourself this: How many times does it take for people to see your offer before they hire you for your article writing skill? How much time do you invest in building relationships with people to sell this skill?

Remember your true hourly worth.

Now, let's tweak this process a bit. What if you sold a book that taught people how to write articles? I'm not going to talk about how long it takes to write an e-book. That's an obvious answer. Outsource it or edit a PLR until you are satisfied with it.

If you sell one ebook one time - that's $24 - $97 a book. How many hours will it take to convince someone to buy your e-book? Sometimes it takes 3-7 days of consistent daily emails and usually at least 21 times of someone view your offer before they trust you enough to take action.

So, food for thought: why sell a one-time gig like an article or ebook? I'd rather take that same amount of time and sell something of greater tangible value.

What if you sold your article writing expertise as an 8 hour webinar or teleseminar with examples and tutorials? Now you have a one day seminar. BTW - you can do this with ANY PLR or MMR product. Just pick one. Just pick it and go with it. Just change the name to something groovy, exciting and cool.

Record that seminar using some free screen capture tool, a plug-in mic, and now you have video!
Or, record it using a free teleseminar number that auto-records the phone call. Now you have audio.
Or - Strip that video of its audio, and you have audio.
Break up the video into 1 hour segments, now you have an 8 week training program. or an 8-dvd program, AND an 8 CD program.
Break up some smaller pieces of that video revealing two or three key secrets - now you have some secrets.
Pick the single most valuable asset of that entire video and use that as your free video offer.
Sell access to it as 8 modules - one released every 2 weeks - along with a transcript and some bonus material - now you have a fixed term membership program - about 4 months long - sell access to it at $40-97 a month - and give a BONUS at the END of the course (dangle the carrot in front of the donkey). Not at the beginning. you want people to finish the program. :-) People normally stay for 3 months, you are only extending that deadline by 1 month.

Up-sell on that membership program a personal one-on-one monthly one hour live coaching program at $197+ a month ~ and finally - now you have branded yourself as the article expert so you can sell the DO-IT-FOR-YOU package of 5 articles at $50 an article. Now your articles are worth 5 times what you originally charged.

Will people pay? If you could afford to have Yanik write your copy for your sales letter, and pay him $20k for it, why not? You know you'll make that back and then some...because he's the copywriting expert.

Its all about building Your Brand. Your brand is a reflection of your TRUE WORTH. What you value yourself at. Do you now see how it all cycles back to that first few exercises?

Nowyou have a real, sustainable potential seven figure business with multiple products. Not a $10 per article writing business.

I just gave you all in one page the formula that nearly every IM GURU has sold access to for $2,000+.

This is the pyramid - THIS is the information empire formula. Nothing more. All you need to do is plug in your unique take, your brand, your self-worth, and CREATE HUGE PERCEIVED VALUE.

Now, the only secret, the only thing left you have to do, is take action.

ALL you have to do is figure out a niche you can be passionate about or a niche that fits with your personal purpose and mission and go plug this formula into it.

It NEVER FAILS. All you have to do is
1. find the niche you can enjoy working with,
2. get the product handled in a weekend, set up the website and an autoresponder and
3. drive traffic to your offer.

All you need is a niche with about 1,000 people in America, for example, that would LOVE that information, and more importantly, would PAY to get a hold of that info. My niche only had about 100,000 people in the entire WORLD who were casually interested in my information. I knew I could land 1,000 people out of that to pay me. 10% conversion rate. That was my goal. I achieved 12% in my first website.

Don't be afraid - just go pull the trigger on SOME NICHE, ANY NICHE that feels GOOD to YOU. It will be your "practice" business. Let that business be as successful as it can be, or let it fail. Do NOT attach your SELF WORTH to the outcome. You can always sell it off or quit it and move on. But, that doesn't mean you don't put EVERYTHING you've GOT into that business.

That's where 97% fail. They don't invest their HEART into it. They only go halfway and quit when they almost made it. Invest your HEART and you'll ALWAYS succeed.

GIVE something priceless to that niche that establishes your worth to them. You cannot enact the Law of Attraction without enacting the Law of Reciprocity - most people don't share that secret with you. You never know WHO you will impact with your value, but I guarantee you, you will impact someone - maybe for the rest of their life.

The Law of Reciprocity works with the Law of Attraction. You attract what you vibrate out, the Law of Reciprocity states basically (and I'm no eloquent person here) you receive what you GIVE. So GIVE what you want to receive. I'm here to tell you - in no uncertain terms, you GET what you GIVE - not ten fold, but a thousand fold. That's the nature of the Universe. It seeks to expand in all ways possible. All you have to do is open yourself up to receiving and accepting those gifts.

Something else very few people teach you. The opening up to receiving is the first exercise I gave you. You must first value your TRUE WORTH. This opens yourself up to accepting that value. Valuing others at their TRUE WORTH also opens you up even more. What I'm saying here -is you need place your self-value as high as that of your mentors. You have your own unique talents and gifts, but they are no less valuable than that of others who have achieved the success you long for. It doesn't matter how old or how young you are.

You set up your own roadblocks and your own tests along your life to PROVE to yourself you can do it and that you CAN step up to the challenges.

Are you open to receiving as you are to giving? If you aren't you need to revisit why. if you are a taker rather than a receiver, that will block you. Be a giver first, an acceptor second, AND a receiver third. What do I mean by acceptor? Accept everything that comes to you. Nod, smile and accept. Don't rail against it, or your life will become harder. When you make waves by creating drama in your life, you make it more challenging for everyone to cross the lake, not just yourself. Smile, nod and walk away when you don't like what someone says or does. Avoid becoming distracted. Continue moving forward.

When I came online last year I was sick and tired of working the corporate game. I wanted true freedom and more time with my infant son. I wanted to work from home. I spent 3-4 months researching, testing and finally setting up shop.

My first attempt at selling anything online: I had a 12% conversion rate and a 68% opt-in rate. 68%/12%. How did I get those numbers? Because I GAVE VALUE. Simple. I gave tangible value. And I accepted. All that money is - a simple reciprocal exchange all based on your own belief of self-value.

For every $1 I put in - I got back $200. After I set it up, I spent about 30 minutes a day managing the thing. I'm here to tell you - it can be done and done for less than what you are spending now.

I'm here to tell you if you get out of your own way, put your mind aside for a moment, set some basic milestones that fill you with drive and motivation, stop second-guessing yourself, give more than you get, you can do it. Best of luck.

Namaste

In peace, love and light.