Knowing your target market is the first step in attracting continuous stream of highly interested prospects to you.. effectively, confidently while having lot of fun.
Before going on to market your product or services, get to know your audience. The best way to do it is by answering a series of questions.
1.What is the problem that my product/service will help to solve?
2.What kind of people most likely to have this problem?
3.Where do they live?
4.What age group do they belong to?
5.Are they male/female/single/married/family?
6.What kind of education background do they have?
7.What income group do they belong to?
8.etc.... the list goes on..
When you answer these questions you will have a picture of your ideal client. Now you are in a position to tailor your marketing message that will interest your target market.
It doesn't matter who you are attracting (nutrition products, real estate, legal services, financial products, pet food, cosmetics... list goes on) if you know this first step you are well ahead of the game.
Appreciate your thoughts on this please.