What's the Best Marketing Book You've Ever Read?

5 years ago

what is more interesting than the books .. is watching how people like tony robbins and tim ferris ..and others market their books ..with their podcasts and vlogs ...or blogs .. and getting on other people podcasts or vlogs ..

so figuring out who your market is .. where their attention is .. and who already has it .. and how to get them to share that attention with you .. ..

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chuckholmes

5 years ago

Originally Posted by Odahh

what is more interesting than the books .. is watching how people like tony robbins and tim ferris ..and others market their books ..with their podcasts and vlogs ...or blogs .. and getting on other people podcasts or vlogs ..

so figuring out who your market is .. where their attention is .. and who already has it .. and how to get them to share that attention with you .. ..

Yes, both of those guys are beasts and do a great job marketing their books. I am big fans of both of them. Of course, marketing your book is more important than writing your book.

So, what is your favorite marketing book?

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OptedIn

5 years ago

Originally Posted by chuckholmes

Of course, marketing your book is more important than writing your book.

Really? So, it doesn't matter what kind of crap is between the pages, as long as you sell the hell out of it? Is that how you gauge an author's success?

That said, I'd agree TR is a beast. As in "666.' :-)

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chuckholmes

5 years ago

Originally Posted by OptedIn

Really? So, it doesn't matter what kind of crap is between the pages, as long as you sell the hell out of it? Is that how you gauge an author's success?

That said, I'd agree TR is a beast. As in "666.' :-)

It helps to have quality writing of course, but the best-selling books aren't always the best written books. Instead, they are the best marketed books. Just my thoughts. You can have the best book in the world, a life changing book, but if you can't promote it properly, it will never become a best-seller.

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OptedIn

5 years ago

Originally Posted by chuckholmes

It helps to have quality writing of course, but the best-selling books aren't always the best written books. Instead, they are the best marketed books. Just my thoughts. You can have the best book in the world, a life changing book, but if you can't promote it properly, it will never become a best-seller.

Agreed. But, if you have an insanely well marketed book, that is loaded with crap from cover to cover, that sells an incredible number of copies, but doesn't actually 'help' more than a handful of people that would believe anything - because it's in a book, or, who got nothing from the book but were too embarrassed to admit it, lest they be pegged as losers for "not committing," who, other than the author, benefits in any way?

Ladies and gentlemen, may I present, Tony Robbins.

I guess the only thing that matters is that the book becomes a, "best seller." That's the true measure of success? OK.

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Odahh

5 years ago

Originally Posted by OptedIn

Agreed. But, if you have an insanely well marketed book, that is loaded with crap from cover to cover, that sells an incredible number of copies, but doesn't actually 'help' more than a handful of people that would believe anything - because it's in a book, or, who got nothing from the book but were too embarrassed to admit it, lest they be pegged as losers for "not committing," who, other than the author, benefits in any way?

Ladies and gentlemen, may I present, Tony Robbins.

I guess the only thing that matters is that the book becomes a, "best seller." That's the true measure of success? OK.

well i guess when the people who write self help books understand that 90 plus percent of people who buy them barely finish a few chapters.. and the real purpose is to get speaking gigs ..or get the people who actually read the book into pricey seminars and workshops or coaching ..

i think i read a tony robbins book 18 years ago ..and stopped reading motivation/self help books ten years ago.. stayed reading business and marketing.. and biographies from successful people.. but even stopped reading those after realizing the couple books from lance armstrong that he swore up and down page after page .. that he wasn't doping ..was bs ..

you tube and the internet save the hasstle of having to read much of the filler in most books.. getting to listen to a few interviews from any author .. which is how i best learn anyway ..

and again as i said.. learning about marketing by watch how these peopl are marketing not listening or reading what they are willing to tell you they are doing.. it's interesting when you learn how tony makes most of his money..and it's not from his motivation business or selling books

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tryinhere

5 years ago

Originally Posted by OptedIn

Really? So, it doesn't matter what kind of crap is between the pages, as long as you sell the hell out of it? Is that how you gauge an author's success?

That said, I'd agree TR is a beast. As in "666.' :-)

On the flip side, you may be the most knowledgable person in the world to write a book / paper / blog on a subject, but if you do not know how to market it, then nobody can read it / share in your wisdom, that only can now exist in the bubble of your own thoughts and paper.

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OptedIn

4 years ago

Originally Posted by tryinhere

On the flip side, you may be the most knowledgable person in the world to write a book / paper / blog on a subject, but if you do not know how to market it, then nobody can read it / share in your wisdom, that only can now exist in the bubble of your own thoughts and paper.

If you are that knowledgeable and your book is that good, it will find an audience - and, sales!

Many books have become classics over the decades, when the only form of marketing known to man, was 'word of mouth.' The concept of marketing books didn't really come of age until the early 1900's, which is around the same time period that marketing classes started being taught in American universities.

The history of book publishing with many tomes which went on to become 'classics,' was quite strong, long before the advent of marketing. Additionally, I've heard talk of this thing called, 'viral marketing.' :-)

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Odahh

5 years ago

Originally Posted by chuckholmes

Yes, both of those guys are beasts and do a great job marketing their books. I am big fans of both of them. Of course, marketing your book is more important than writing your book.

So, what is your favorite marketing book?

though i don't have the book anymore.. it was breakthrough advertising by Eugene Shultz if you can find talks he gave they are even more powerful than the book ..

very short book.. that teaches you important stuff .. without trying to get you into expensive seminars or coaching programs.. or consulting contracts

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OptedIn 5 years ago

Originally Posted by Odahh

tony robbins

aka 'The Devil.' Is there a bigger bullshit artist on the planet? NO!!! lol
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- BigDan1 4 years ago
  
  how do you figure?
  
  Originally Posted by OptedIn
  
  aka 'The Devil.' Is there a bigger bullshit artist on the planet? NO!!! lol
  
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  OptedIn 4 years ago
  
  Originally Posted by BigDan1
  
  how do you figure?
  
  I have a fully functioning brain and a healthy store of skepticism. Additionally, my bullshitometer has a fresh set of batteries.
  
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OptedIn

5 years ago

Have never read a book on marketing. Nor have I read books on many other things I have pursued in life. Somehow, I managed to do quite well. Could I have done better? Possibly, but I don't think that any book would have made the difference.

Books are for people that believe that reading books will help them succeed. I'm so glad I was never one of those people. I can't imagine how much precious time I would have wasted - reading books. :-)

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Jonathan 2.0

4 years ago

Originally Posted by OptedIn

Have never read a book on marketing.

Maybe you should have. At your age I'm surprised that you think you know everything without educating yourself.

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OptedIn

4 years ago

Originally Posted by Jonathan 2.0

Maybe you should have. At your age I'm surprised that you think you know everything without educating yourself.

A typical snide, condescending comment from the Spiritual Warrior. lol

Never said I know everything. That's just something you made up - as usual. I know enough to have created the success I wanted.

If reading books is a prerequisite for success, based on your lack of any success at all, I have to think you've never read anything beyond the intellectual level of a Little Lotta comic book.

Yes, I have decided to take you off ignore. It's much more fun responding to your bullshit than ignoring it. lol

You asked for it. I'm happy to oblige you.

Must take a break from 7 to 10 to do a live stint on my radio station. I'll be back, if you need more.

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Jonathan 2.0

4 years ago

Originally Posted by OptedIn

A typical snide, condescending comment from the Spiritual Warrior. lol

Call it Karma. You're the heavyweight champion of being snide and condescending. And that's a fact.

Never said I know everything. That's just something you made up - as usual. I know enough to have created the success I wanted.

Well that's awesome. However many People have to learn the lessons of success by educating themselves. Just because (you think) you did it all on your own doesn't mean other People can.

If reading books is a prerequisite for success, based on your lack of any success at all, I have to think you've never read anything beyond the intellectual level of a Little Lotta comic book.

Another insulting comment. (By the way that's why I gave you a warning.) For me readers are leaders. The more you learn the more you earn. (IMO)

Yes, I have decided to take you off ignore. It's much more fun responding to your bullshit than ignoring it. lol

Hallelujah. I would call your responces bullshit as well however I've decided not to,

You asked for it. I'm happy to oblige you.

Lol. In all honesty I find our exchanges funny and entertaining. So keep it coming.

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OptedIn

4 years ago

Originally Posted by Jonathan 2.0

Call it Karma. You're the heavyweight champion of being snide and condescending. And that's a fact.

No - that's your opinion. lol Which is valued about as much as your contributions to the forum. That would be none - in case you are keeping score.

Well that's awesome. However many People have to learn the lessons of success by educating themselves.

Then that's what they should do. Who's stopping them or telling them not to? Certainly not I.

Just because (you think) you did it all on your own doesn't mean other People can.

Oh, don't worry. I fully recognize just how gifted I am. That should be painfully obvious, by now. If not, just LMK and I'll crank-up the volume. lol

Another insulting comment.

But, oh so, well deserved. :-)

(By the way that's why I gave you a warning.)

You know what you can do with your warnings. If not, I'd be happy to draw you a map.

For me readers are leaders. The more you learn the more you earn. (IMO)

Another totally bullshit-laden trope from the master. (IMO)

Hallelujah. I would call your responces bullshit as well however I've decided not to,

That's because you don't want to be regarded as a liar, on top of everything else.

Lol. In all honesty I find our exchanges funny and entertaining.

It's sad when you don't know you are being ridiculed, but we both know that you do know it, but would rather try to laugh it off as entertaining. So, so sad.

So keep it coming.

OK. Back to show. I'll check-in to see if you need more on my next music break.

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Jonathan 2.0

4 years ago

You really are a nasty piece of work. (Seriously). Please don't ever respond to my posts ever again. And definitely don't be insulting (again) otherwise I will post another warning.

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OptedIn

4 years ago

Originally Posted by Jonathan 2.0

You really are a nasty piece of work. (Seriously). Please don't ever respond to my posts ever again. And definitely don't be insulting (again) otherwise I will post another warning.

Insulting is an opinion. If you find the truth, insulting, that's on you. Deal with it.

I thought I told you what you can do with your warnings. Maybe it's better if you put me on ignore, but you'd never do that. You can't live without me. lol

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Just Jess

5 years ago

I just watched a replay of :
Law of Attraction: Lead a Wonderful Life using Affirmations

on youtube. I picked a few gems from there.

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tagiscom

5 years ago

This one of course...

Although l don't understand why the last chapter is called, "How to Motivate Your Group Through the Use of Donut Batter".

Must be another one in the pipeline?

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chuckholmes

5 years ago

Originally Posted by tagiscom

This one of course...

Although l don't understand why the last chapter is called, "How to Motivate Your Group Through the Use of Donut Batter".

Must be another one in the pipeline?

I'm gonna have to order a copy of that one. It looks like a masterpiece. Thanks for sharing. Never even heard of it before.

I also like the book "Scientific Advertising".

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Enfusia

5 years ago

This is going to sound odd because I'm a marketer.

But, I've never read a marketing book in my life.

I read things like, As A Man Thinketh Vol 2. By far the best book I've ever read.

There is a little tiny pocket version which is Vol 1. Skip that, go for Vol 2 which is out of print, but you can find it if you dig.

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tagiscom

5 years ago

Originally Posted by chuckholmes

I'm gonna have to order a copy of that one. It looks like a masterpiece. Thanks for sharing. Never even heard of it before.

I also like the book "Scientific Advertising".

I believe that Claude has a few million copies left, (usually stacked dangerously up in disused toilet blocks in condemned fertilizer factory's)?

And l have to admit that the book is a fake, but these are real, promise.

I especially liked his chapters on "How do l make Dough".

Although the opening statement saying, "Warning, this material may cause seizures and serious bowel conditions, and should only be read after consultation with a physician" was worrying.

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hardraysnight

5 years ago

catch 22 by joseph heller

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Ruilk Gold

5 years ago

How To Get Your Website Noticed by Filip Mateus it was short and sweet with to the point explinations and loads of tools ,free and paid, to use. Plus it's for beginners

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chuckholmes

4 years ago

Originally Posted by Ruilk Gold

How To Get Your Website Noticed by Filip Mateus it was short and sweet with to the point explinations and loads of tools ,free and paid, to use. Plus it's for beginners

Thanks for the recommendation. I will check that out as well.

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affmarketer101

5 years ago

"Designing Brand Identity An Essential Guide for the Whole Branding Team" - this is the good one.

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chuckholmes 4 years ago

Originally Posted by affmarketer101

"Designing Brand Identity An Essential Guide for the Whole Branding Team" - this is the good one.

Thanks, I'm going to order that today and check it out. I appreciate the recommendation.
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pheonix44

4 years ago

Here's a good one. It's from the greatest salesman in the world. It has a lot of information so it's not a fast read, but if you take the time to read it you'll be able to get a lot out of it. The link is below. Copy and paste it into your web address bar and hit enter.

https://www.u-cursos.cl/usuario/7c1c...Og_Mandino.pdf

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chuckholmes 4 years ago

The Greatest Salesman in the World is an amazing book. Og Mandino is my favorite author. Thanks for sharing.
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Yvon Boulianne

4 years ago

some awesome book
building a story brand by donald miller
just get on with it by ali campbell
rebel talent by Francesca Gino
hello my name is awesome by alexantra watkins
don't eat the marshamallow yet joashim the posada
the secret language of influence dan seidman
big think strategy
what is your what by steve olsher
start with a why by simon sinek
the power of unpopular by erika napoletano
brand premium nigel hollis
top mind john hall
badass yoru brand pia silva

got so much more (2000 books in my kindle) but you will be busy for a while with that

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chuckholmes

4 years ago

Originally Posted by Yvon Boulianne

some awesome book
building a story brand by donald miller
just get on with it by ali campbell
rebel talent by Francesca Gino
hello my name is awesome by alexantra watkins
don't eat the marshamallow yet joashim the posada
the secret language of influence dan seidman
big think strategy
what is your what by steve olsher
start with a why by simon sinek
the power of unpopular by erika napoletano
brand premium nigel hollis
top mind john hall
badass yoru brand pia silva

got so much more (2000 books in my kindle) but you will be busy for a while with that

Thanks for sharing. I've only read one book on your list. I'm going to order a few of these titles today on Amazon. Which 2-3 would you recommend first?

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Yvon Boulianne 4 years ago

depend of what you search, ready the chapters list from amazon to see which are clicking with you...
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Ti Hu Du

4 years ago

I am learning more about marketing strategy and digital marketing.
Can you recommend me some HOT books about marketing strategy and digital marketing?

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chuckholmes 4 years ago

Originally Posted by Ti Hu Du

I am learning more about marketing strategy and digital marketing.
Can you recommend me some HOT books about marketing strategy and digital marketing?

I like the book "How I Made My Millions on the Internet" by Ewen Chia. Grab that book and study it. It is a masterpiece.
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- Ti Hu Du 4 years ago
  
  Thank you Chuckholmes
  
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What's the Best Marketing Book You've Ever Read?

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