I feel that most people these days just don't care. I also think that we got to a point where it is almost impossible to reverse the damage, unless all people suddenly became aware of their privacy and started changing their ways.
It used to be "how to make things better at a lower price", now it's all about digital marketing and how to get more exposure or a higher rank to get more traffic. If we revert to the old days, competition will push the markets to become more unique and innovative. Ever though what will happen if user awareness of privacy suddenly became active? If you are/were interested in this kind of topics, please share your thoughts.