Career Advice - Logical / Analytical Personality

4 replies
Hi all,

I was wondering whether you could help me with some career advice...

I've worked in marketing for around 6 years now, and I'm coming to a point where I want to hone-down on where I want to go in my career and steer it in the direction that I want. I believe if that you enjoy what you do and play to your strengths, you're way more likely to succeed naturally.

My personality is less 'chatty' than many marketers I've met, and more logical. I'm probably a little more introverted than extrovert, which means I don't naturally think about ways to communicate things via written word (although have learned to do so in my career so far). I'm guessing that would be a joke working in marketing in times gone by, but given the focus on data and technology today, I think the more logical and analytical personality types have a great role to play in the profession, and increasingly so. So for example, I love the idea of tweaking things to make them more efficient, setting up an automation path that leads to ROI, or exploring new technologies to make an impact.

I prefer analytics / technology / testing / proving ROI as opposed to the 'front-facing' comms side of things like content and social (not saying I'm bad at the latter, just prefer the former! Also I dare say that an understanding of marketing on a holistic level is important in any role). I'd also really like to learn more about the role of AI in marketing, as it's no secret that this will become increasingly important.

I assume these functions of marketing (automation, technology, AI, analytics) are all inter-related in many roles? Or would you say they are all very different and I need to select one?

Do you have any advice about how I swing my career into these types of roles? So far I have worked generalist digital marketing roles (SEO, PPC, social, content, web CMS, projects, etc.). Any advice on courses I could take or things I can do to improve my chances of going down this route?

Thanks in advance for your input
#advice #analytical #career #logical #personality
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  • Profile picture of the author Odahh
    I can't give to good of an answer here ..but i can pose a real half decent question.

    the 4 things you mention are not marketing .. they are tools of a marketer ..or will be tools for basically anyone who wants to earn money ..once they eliminate a large number of jobs..

    so will you learn to use the latest AI and the latest technology to gather data ..for analytics ..that allow you to craft highly targeted marketing ..almost tailored to an audience .

    or will you get replaced or work for those who do..

    so basically .. learn how to makes these your tools to be a better marketer .. and learn how to tease useful information out of the overwhelming amount of data .. analytics can will produce . that you can use to craft very targeted marketing plans .

    be the master of these things not the servant

    "I just wanted a good job ,but i could not find a good job, So i do it myself"-Jack Ma

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    • Profile picture of the author Oliver27
      I assume consult, select, implement, manage, and analyse the effectiveness of such systems and the marketing that comes from them?
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    • Profile picture of the author GordonJ
      Originally Posted by Odahh View Post

      ... learn to use the latest AI and the latest technology to gather data ..for analytics ..that allow you to craft highly targeted marketing ..almost tailored to an audience .
      For all practical purposes Cambridge Analytica became Emerdata, sort of like Time Warner becoming Spectrum, a name change comes in handy when the bad press erodes trust.

      But the point is, the whole idea is to gather data about human behavior, then use that data to influence the group.

      Pretty much the same thing will be the future, AI being used at both ends of the chute.

      From a marketing (non political) perspective, this is the information BIG money is paid to those who collect, analyze and find a means of influence to a group of people.

      THAT could be your future. Seems like you've been prepping for this for awhile, now is the time to commit to DOING, eh?


      PS. An alledged 1.3 Million people are members of Warrior Forum. How do people find this, what do they look for, what do they want, what is their first long do they stay, what is their lifetime value...

      so use your skills a little company called Freelancer could be your golden teet, because they appear to be clueless about what the WF is, does and who it serves. So get busy collecting and analyzing the data right in front of you.
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  • Since you have learned general digital marketing (SEO, PPC, social, content, web CMS...), you should choose one or two paths that you are passionate with to focus on. With that, you can call yourself specialist or expert in that field which will give you more authority.
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