Profitable Lesson My Dog Can Teach You About Marketing...

19 replies
We talked about target markets and finding the right market for your business before, so thought I would continue a little more on that for you today.



However, this story has nothing to do with me and everything to do with you and my dog. What do I mean?


You see...I think my dog is either hanging out with me too much or somehow figured out how to subscribe to my newsletter. Why?



Well, my dog Sammy used to go nuts over all the animals in the yard.


The squirrels, birds, rabbits and other critters, but lately her focus is only on one main target.


The cute little rabbits.



She could care less lately about the squirrels and other animals. She could be laying there, a squirrel runs right by her and she doesn't even flinch, but...


If a rabbit is anywhere in sight, she's up, excited, barking and ready to pounce.


You may be thinking "That's great Eric, but what does your dog chasing Bugs Bunny have to do with me and my business?"


The simple answer to you...Everything!



You may not be chasing squirrels or rabbits in your business, but you are chasing some kind of target market, aren't you?


Unfortunately, a lot of business owners go after everyone.



Think everyone is the perfect target for their product or service and end up wasting a lot of time chasing the wrong markets.


We know in business also, time is money, so why not use your time as wisely as possible?



What's one way you can start doing that?


One way for you to use your time more wisely is by simply drilling down and really finding the perfect target market for your product or service.


My mission for you today if you accept, is to simply step back and identify your ideal target market.


I would love to tell you everyone is your target market, but we already know that's not true. Let me ask you now...


Who is your perfect market?



Once you identified them, then you should start to drill deep. What do I mean by drilling deep? I am asking you to find out...


What are they reading? What are they watching? Where do they hang out? What's going on their lives? What are their deep desires and fears? How can you solve those fears and desires? What do they really want that is not offered to them currently?


There's plenty more questions to uncover the answer to, but this will get you on to a great start.



Now hopefully you're not reading this and thinking to yourself the common business owners response..."That's too much work."


You See...


By you focusing on your perfect target market, doing a little extra digging and taking action on that new found knowledge, you'll be way ahead of the other animals-including your competition.



When you have your target market in mind...


Your message will be more targeted. Your products/services will be more targeted.



Your efforts will be more targeted. This all means...Your business and results will become more targeted as well.



Doing it this way will not only allow you to happily survive, but it will also allow your business to prosper and strive. Imagine...

Going into work or starting your day knowing your business will be an easy one. Knowing every phone call or interaction is a stress free one.


I better go see which target market my dogs chasing now and we'll talk soon.
#dog #lesson #marketing #profitable #teach
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  • Profile picture of the author palmtreelife
    Love the analogy! It's interesting how newbies and experienced marketers alike want their marketing to reach 7 billion people, assuming they will make more money. It's like throwing ideas on a wall and see what sticks.

    It doesn't matter what we say or show them, they cannot wrap their head around this concept of TARGETED advertising. There is so much more money to be made by doing a little bit of research and finding a very specific niche for a product or service. Spend a fraction of the cost on marketing and make 10x more money in less than half the time.

    Great post.
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  • Profile picture of the author fasteasysuccess
    Absolutely. Stop losing Time, Energy and Money and Gain More Time, Energy and Money by targeting in on who your target really is. Makes business more enjoyable as well when working with the target market you want.
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  • Profile picture of the author Odahh
    bringing these concepts into into the last 5 years in the online world ..the target market your after is most likely one some platform online ..and most all the platforms have detailed demographic and maybe even education income information on their users ..

    so it is a matter of finding where they are online and turning the target market into an audience for the content you use to market to that.. and also being aware of the anti market ..a them your audiance will identify as not being or being against ..

    that concept if far more natural but far less taught in marketing ..
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    "I just wanted a good job ,but i could not find a good job, So i do it myself"-Jack Ma

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  • Profile picture of the author fasteasysuccess
    absolutely and also finding out where target market is and or hangs out and or gets together can help speed up the hunt as well.
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    • Profile picture of the author Odahh
      Originally Posted by fasteasysuccess View Post

      absolutely and also finding out where target market is and or hangs out and or gets together can help speed up the hunt as well.
      that is super easy with the platforms making that information available to creature and advertisers..
      Signature

      "I just wanted a good job ,but i could not find a good job, So i do it myself"-Jack Ma

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  • Profile picture of the author fasteasysuccess
    It does. We all have access to tons of valuable research info on groups and target markets if you look at the right places.
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  • Profile picture of the author tagiscom
    So if l follow your dog, my business will be a howling success, and l won't have any barking mad customers, and the business won't go to the dogs.

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  • Profile picture of the author zainabgul
    This is avery nice Idea by your blog i will follow some of your rules ...... Impressive
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  • Profile picture of the author spartan14
    This its a nice point and smart move .As if you want to be succesful you realy need to identify your target market
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  • Profile picture of the author fasteasysuccess
    Thanks and absolutely, if you work with your ideal target market for your product or service, not only will you have better results, you'll also be happier because now you're dealing with people actually interested in what you offer and not wasting time with non-interested or non target market prospects.
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    • Profile picture of the author Odahh
      Originally Posted by fasteasysuccess View Post

      Thanks and absolutely, if you work with your ideal target market for your product or service, not only will you have better results, you'll also be happier because now you're dealing with people actually interested in what you offer and not wasting time with non-interested or non target market prospects.
      well on the one hand this thread make good point.. buy gotta question does your dog ever catch the rabbits and have a meal of them ..

      lions,wolves and pack hunters ..will focus on the weakest slowest member of a herd ...or the member that it is easiest to pick out from the herd.

      listen to Teter Thiel on how the biggest business or at leas pay pal which he and elon musk started and Facebook which he gave venture capital to..

      critcal to making this stratagy work.. is you have to build the product and your business .. to be the best choice for those in your target market and dominate that small market before you expand outside past your target market .
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      "I just wanted a good job ,but i could not find a good job, So i do it myself"-Jack Ma

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  • Profile picture of the author fasteasysuccess
    Thanks and definitely take my dogs or my tip as well.
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  • Profile picture of the author Rory Singh
    Your dog Sammy is probably more smarter than 97% of the people trying to make money online.
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  • Here's my A/B split ...

    "Fast and Easy Marketing Strategies The Experts Don't Want You To Know"

    Try that.

    Seems you want people in on your stuff, an' you invokin' AN ENEMY gonna inspire action.

    But THEY = ants from space gonna devour yr kids.

    Naaaaht appropriate here.

    You lookin' CLINICALLY for a "smarter than" option, which requires DEH-FIN-ISH-WAAAHN.

    Jus' sayin'.

    Sales Gurus is C.

    " ... your competitors would kill for ... if only they knew." is D

    "Effective avocado recipes even your granma will LOVE" is E
    Signature

    Lightin' fuses is for blowin' stuff together.

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    • Profile picture of the author fasteasysuccess
      Actually you'd be wrong "they" actually works better and there's a good reason for it and curiosity being one factor, but thanks for your thoughts. Plus, explains exactly who the "they" are right away once see page.
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    • Profile picture of the author Daniel Evans
      Originally Posted by Princess Balestra View Post

      Here's my A/B split ...

      "Fast and Easy Marketing Strategies The Experts Don't Want You To Know"

      Try that.

      Seems you want people in on your stuff, an' you invokin' AN ENEMY gonna inspire action.

      But THEY = ants from space gonna devour yr kids.

      Naaaaht appropriate here.

      You lookin' CLINICALLY for a "smarter than" option, which requires DEH-FIN-ISH-WAAAHN.

      Jus' sayin'.

      Sales Gurus is C.

      " ... your competitors would kill for ... if only they knew." is D

      "Effective avocado recipes even your granma will LOVE" is E

      We know there is wisdom behind your playful lingo.

      This case being no exception.
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    • Profile picture of the author naviown
      Originally Posted by Princess Balestra View Post

      Here's my A/B split ...

      "Fast and Easy Marketing Strategies The Experts Don't Want You To Know"

      Try that.

      Seems you want people in on your stuff, an' you invokin' AN ENEMY gonna inspire action.

      But THEY = ants from space gonna devour yr kids.

      Naaaaht appropriate here.

      You lookin' CLINICALLY for a "smarter than" option, which requires DEH-FIN-ISH-WAAAHN.

      Jus' sayin'.

      Sales Gurus is C.

      " ... your competitors would kill for ... if only they knew." is D

      "Effective avocado recipes even your granma will LOVE" is E
      I just don't get this? How do you do this? Like you are gifted. I don't know you at all, but I am starting to like you soooo much because of this writing style.

      This game is the same as archery. If you want to win, you gotta hit the target. Which is 9 or X most of the time. (Not always but higher the score the better)
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