What about sharing that message in a way they understand?
What do I mean?
Let me give you an example that just took place. We just moved to our new house and I set up my home office in one of the rooms downstairs.
About two days after I set up everything, couldn't get any power to my computer or printer.
The lights and fan worked in the room, but couldn't get any power from the outlets, so...
Went to the fuse box, flipped all the switches and still not working. Called an electrician and explained what was going on.
He was nice and said "Sounds like you just need to hit the GFI switch".
I've never heard that term, so asked what it is. He simply replied...
"Some homes have them in the same room and some in other rooms. Just find the GFI switch and hit it and you're all set. If that's not it, give me a ring back."
I said "o.k., so just look for a switch and hit it?" He said "Yes."
Hung up and went on my journey to find this mystery GFI switch.
I looked in every room of the house. In the attic, In the garage and nothing.
Maybe it's a box or maybe it's a big switch. What in the world am I really looking for?
After wasting all this time looking for something I have no idea what looks like, I Googled it.
It turns out that this mysterious GFI switch is simply a reset button you find on the outlets.
Like if you're in a hotel and the plugs stop working in the bathroom because of the hair dryer or radio, then you push the button on the outlet in the middle and it resets.
I simply went in to the office, found the socket with the button, pushed it and magically- everything starts working.
All he had to say is look for the plug or outlet with the button on it and push it.
He used an industry term that isn't common to everyone, so...
Let me ask you this...
Are you doing the same thing with your marketing or messaging? Maybe when you are speaking to your customers?
Making things more confusing than they have to be or maybe you're using language that's common among professionals in your field, but not to people "outside".
What's the best way to really multiply your marketing message and results?
One way is to simply speak the language your market does, not the way other professionals in your market do.
Forget the GFI Switch and Hit The Reset Button Today.