14 replies
I thought as it's my birthday today (and I've been in the business for 15 years) I'd Indulge in spreading some hard earned wisdom!

(If the queen has a Birthday message why can't I?)​​


Don't Be AVERAGE

Being average is never going to get you the lifestyle you want.

To succeed, you need to go above and beyond what others are doing.

I saw a stat that the average Facebook marketer only runs 1 ad per campaign.

The top 10% of Facebook marketers run multiple ads per campaign.

The extra effort of creating a few extra ads make all the difference, don't be average!

The average blogger writes a 500 word article. The top ranking articles on Google are usually over 2000 words.

Neil Patel found that articles over 1200 words generate more leads and more buyers than a similar article of 488 words.

Don't Be Average

Do you know any successful businessmen or women who accepted being average?

Can you imagine Richard Branson being average?

Was Selena Williams happy to be average when she was learning to play tennis on the public courts in Compton?

Was Shawn Carter happy to be average when he grew up in the Projects in Brooklyn?

Who the hell is Shawn Carter?

You may know him as Jay Z.

Love him or hate him, no one has ever said that Elon Musk was average.

Albert Einstein said :

"I am not more gifted than the average human being. If you know anything about history, you would know that is so-what hard times I had in studying and the fact that I do not have a memory like some other people do... I am just more curious than the average person and I will not give up on a problem until I have found the proper solution. This is one of my greatest satisfactions in life-solving problems-and the harder they are, the more satisfaction do I get out of them. Maybe you could consider me a bit more patient in continuing with my problem than is the average human being. Now, if you understand what I have just told you, you see that it is not a matter of being more gifted but a matter of being more curious and maybe more patient until you solve a problem." ― Albert Einstein

We all have a choice, we can do the bare minimum to get by or we can do everything in our power to get what we want.

Are you going to be happy in 5 years time when you are looking back at load of failed projects?

Do you want to be average?

Or do you want to look back at one or two very successful projects?

The easiest thing in the world is to second guess yourself, "this isn't going to work I'll try something else."

Screw that!

If it's worked for someone else, it will work for you. You just need to realise that you need to work at it, you need to look at every aspect and ensure that you get it right.

Lets look at e-commerce as an example.
.
There are thousands of people making money selling stuff from shopify stores.

Therefore there is no reason why anyone shouldn't be able to make money.
Yet everyday I see people saying that they can't make money from a shopify store so they are going to try something else.

Stop being AVERAGE!

Making money online is relatively simple. It's an if this then that (IFTTT) scenario.
You find a product, you place it in front of people who would want to buy the product and then you process the payment.

If you are running ads on Facebook, test multiple ads. Try different images, text and call to actions.

You'll soon find one that resonates with your audience.

If you don't, then it's certain your audience is wrong. So test different audiences.

When you have traffic going from your ad to your sales page, they'll either buy or they won't buy.

If they aren't buying, then test different pages.

If they are buying, then add more offers to the back end.

The average person will run an ad until it gets too expensive to continue and give up.

Don't Be Average! Test your ads until you find a winner then scale it up.

Don't Accept Second Best

I know I keep on saying this, but there are no shortcuts, magic buttons or "ninja" tactics that will help you generate a full time income online.

All there is is dedication, hard work and perseverance.

Screw average.

Did the Romans think to themselves, "this is a nice city we have, we'll stay here and enjoy the good life?"

Did Marco Polo think to himself, "this is a pretty sweet gig I have here in Venice, I think I'll stay here with my friends?"

Want to stop being average?

Then try this.

For the next 4 weeks, refuse to be average, go above and beyond what the average guys do.

Write better content
Test multiple ads
Create a new income stream
Get more subscribers
Post your content on Facebook, Instagram, Linkedin, Reddit and Quora

​Do whatever it takes, just don't be average.

​​Don't accept second best.

In 4 weeks, look back and see what you've achieved.

Be proud of the fact that for 4 weeks you did everything you could to shrug off the mantle of averageness and you were doing more than 90% of the people in this business.

Now go do it!

​​​​​
#average #marketing #marketing tips
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  • Profile picture of the author Odahh
    To start happy birthday

    Average is a bad thing to be or not to be if you have 30 people in a room 29 of them not over weight 1 person 300 pounds over weight the avegerage person in the room is 10 pounds overweight even if no one in the room is actually 10 pounds over weight

    Average is something the majority of people below average or on the wrong side of average concern themselves with

    You nailed the real message when you almost started out with here is average then here is what the top ten percent do

    The best concern themselves with what the best do
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    "I just wanted a good job ,but i could not find a good job, So i do it myself"-Jack Ma

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  • Profile picture of the author King Manu
    Happy birthday and thanks for this message!

    I agree with you, we need to be different and more importantly act differently if we want to stand out from the crowd.

    Being average produces average results.
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  • Profile picture of the author spartan14
    Happy birthday man and nice motivational post .The hard work and discipline its what diferentiate those who succed from those who are lost .To many people are searching in IM for some magic formula that will make them money easy and with no work
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  • Profile picture of the author Just Jess
    If you don't feel good do love bombs drills to yourself.
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  • Profile picture of the author palmtreelife
    Happy birthday, Mr. Thompson!
    What is the context of average? An average human being on the planet? What's the stat that goes something like...if you have a roof over your head, food to eat, and $1 in your pocket, you're better off than 1/3 or half of the world's population? So just by that reasoning alone, I'd say most of us in here are above average humans on earth.

    If Jeff Bezos, Elon Musk, Ray Dalio, Warren Buffet, and Jack Ma are in a room with me, I'm below average for earned income in that room, but probably above average, physically. I live on a Caribbean island and I'm quite certain I'm well above average for most metrics in this country.

    So it directly depends who you're comparing yourself to and what your standards and goals are for yourself.
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  • Profile picture of the author Odahh
    Great post palmtree. To bad most will miss the point .see in the US I have yet to meet an average family with 1.9 children .

    I mean let say it is two children and these so called against being average people only have two children and forty or fififty other places in life they are just average and a thousand places they are below average

    Non of that really factors in if they are the best at one or two things or if they are just very good at several related skill sets that that allow them to be among the most productive

    You really cannot learn how to be highly productive from any amount of study of average or attempt not to be average .

    As the best or those among the best only really concern themselves with what the other best people are doing and that is what they try to beat or match

    And that tends to be so far above average
    Signature

    "I just wanted a good job ,but i could not find a good job, So i do it myself"-Jack Ma

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  • Profile picture of the author Terry5553
    Happy birthday, M Thompson!
    Enjoyed your post. Good thoughts.
    I might add that avoiding being average means facing our fears. That's what stops many. I love the quote from Eleanor Roosevelt that says, "You must do the thing you are afraid to do." Get up and make that presentation, for example (or try out a FB ad). If you mess up, so what? You won't die. Just learn from it and be better next time. Failure is a great teacher. Trying something, learning from it, correcting course, and trying again until you get good at whatever it is, is one of the best ways to avoid being average.
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  • Profile picture of the author Just Jess
    Whether you think you're average or great, you are probably right.
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  • Profile picture of the author Medon
    HBD pal. It is true that all successful people were above average in everything they do. Messy was voted the world best footballer because he was more than average on the pitch. The oratory capability of Barrack Obama is way above average. It earned him 8 years stay in the White House. Average people don't do extraordinary things. So, for one to succeed in marketing, they must be prepared to be more than average.
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    • Profile picture of the author Odahh
      Originally Posted by Medon View Post

      HBD pal. It is true that all successful people were above average in everything they do. Messy was voted the world best footballer because he was more than average on the pitch. The oratory capability of Barrack Obama is way above average. It earned him 8 years stay in the White House. Average people don't do extraordinary things. So, for one to succeed in marketing, they must be prepared to be more than average.
      Extrordinary people or those who meet that at the time are usually just extrordinary at one or a small number of related things and most likely averga or below average at 10000 other things

      And extrordinary people are so rare there are a small number alive at one time .

      Now over and over if you study powerlaws or perato distribution 80/20 rule

      You want to aim at being in the top ten percent the top person usually has more productivity or income than if you add the production of everyone who meats average and below

      But it is pointless to point this out just look at the economy mist all the gain in the last decade has gone to those in the top 10 percent
      Signature

      "I just wanted a good job ,but i could not find a good job, So i do it myself"-Jack Ma

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  • Profile picture of the author Claude Whitacre
    We don't have to worry about being average. Nobody is average. The problem is...there is a 50% chance that you are below average. Just a thought.

    Humans have a primal need to fit it with their group..which means they have a need to be average...normal. But they also have a need to be seen as exceptional by members of our group.

    So we are special..because everyone is slightly different. but we are not the same, even though we all want to be accepted as "like" our peers.

    Humans are funny.
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    • Profile picture of the author tagiscom
      Originally Posted by Claude Whitacre View Post

      We don't have to worry about being average. Nobody is average. The problem is...there is a 50% chance that you are below average. Just a thought.

      Humans have a primal need to fit it with their group..which means they have a need to be average...normal. But they also have a need to be seen as exceptional by members of our group.

      So we are special..because everyone is slightly different. but we are not the same, even though we all want to be accepted as "like" our peers.

      Humans are funny.

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  • Profile picture of the author MaxFeerden
    All successful commanders, generals and kings were of medium height. Growth doesn't matter if you have big ambitions.
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  • Profile picture of the author Huenelde
    I never thought about it.
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