This is particularly critical to us marketers, where we don't just spend time crafting a new blog, or blasting out email newsletters. Ultimately, we will still have to talk to customers, present on stage in front of 50+ people; that's public speaking.
"Let's talk about a soft skill like storytelling," I said. |
"Soft?" he shot back. "If an entrepreneur can't tell a convincing story, I'm not investing. You call it soft. I call it fundamental."