Tips on how to grow free personal development newsletter

10 replies
Hey everyone, I'm David.

Little background of my newsletter;
Originating as a project of passion, D-Cubed is a free weekly personal development newsletter I share every Monday with 200+ users in 23 countries thus far. Users receive 1 thought from me, 1 quote from another, and 1 question for them in a clean and curated article really intended on driving self reflection and living a happier life overall

As of right now I've grown my list from a variety of outlets including; Twitter, Facebook groups, Facebook ads (no luck), individual forums like reddit, word of mouth, linkedin groups etc.

Im wondering if y'all have any other input on how to grow it to larger feats and reach a larger audience.
#development #free #grow #newsletter #personal #tips
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  • Profile picture of the author wentzco
    Hi David,

    One great source to promote personal development that has some viral growth is Pinterest. Take one of your personal thoughts or quotes from others and put it on an image that matches best to what is being shared. I have used Pixabay & Unsplash to get images to be used. You can have a link to your newsletter in the subscription.

    I've been stagnant on my motivational picture quote site along with social sharing (Facebook, Pinterest, Twitter) because my efforts are elsewhere but I know Pinterest is a great source. It also has "longevity" better than other social media platforms as images I shared 3-4 years ago are still getting pinned by others along with thousands of monthly views. Open a free business account there. Look at what other similar large personal development Pinterest accounts are doing. Pin your past thoughts/quotes & then provide a link to your Pinterest account (or current picture quote) in your newsletter.


    Larry
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  • Profile picture of the author savidge4
    Originally Posted by David Wizman View Post

    Im wondering if y'all have any other input on how to grow it to larger feats and reach a larger audience.
    The "Easiest" way is at the bottom of the newsletter to ask your current readers to forward the newsletter to a friend, and include a link to your "Subscribe" page
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    Success is an ACT not an idea
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  • Profile picture of the author vijaybh78
    Try twitter,pinterest & instagram. Have some viral way of sharing your site and make your audience engage in a contest which can get viral and make others optin more.

    Have some polls to see what they want and what is the frequency of motivation or personal development content they want in a day . Ask them open ended questions and announce some gift for participants. Have a podcaste about personal development. Give away free ebooks etc .....
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  • Profile picture of the author cheese1688
    I recommend perhaps engaging with people on facebook groups that you think would find your newsletters appealing?
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  • Profile picture of the author Chris-
    Consider a co-branded contest . . .

    find some partners who have similar but non-competing offers. Each partner adds to the prize-package, promotes the contest and gets new subscribers in return.

    People love entering contests. You can encourage them to Like, Share and comment etc. to help it go viral.

    Promote the contest on all social-media, contest sites, websites of partners etc.

    Since you, as organiser, are doing most of the work implementing the contest, you can work with partners who have bigger lists and followings than yours. Everyone wins !

    Chris
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  • Profile picture of the author myob
    Submit your own articles to online/offline publications which are read by your targeted demographics. Usually you will get a byline or contact link at the end of each article.

    There are thousands or perhaps hundreds of thousands of publications that may be suitable for your content (not only in the "personal development" niche).

    This topic is broadly sought in corporate, real estate, automotive, sales, athletics, industry, and perhaps even more relevant now than ever before in recent history, mass media.

    Editors and bloggers especially are always hungry for quality content to provide to their subscribers and reading audiences.
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    • Profile picture of the author savidge4
      Originally Posted by myob View Post

      Submit your own articles to online/offline publications which are read by your targeted demographics.
      To add to this.. have you been publishing on LinkedIn? Post articles from past newsletters, and a quick blurb on the bottom say something to the effect of "To get more articles like this delivered to your inbox click here"
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      • Profile picture of the author myob
        Originally Posted by savidge4 View Post

        To add to this.. have you been publishing on LinkedIn?
        Actually I do publish quite extensively on LinkeIn, although it is nothing like any other platform. You need to have a kick-ass profile with links supporting your verifiable expertise, portfolio, accomplishments, etc.

        Originally Posted by savidge4 View Post

        Post articles from past newsletters, and a quick blurb on the bottom say something to the effect of "To get more articles like this delivered to your inbox click here"
        Definitely have all of your articles posted on your own website first (this is true no matter wherever else you distribute). But for LinkedIn, you need to ditch the usual sig blurb. Readers will find you through your profile if you've done a good job.

        Articles need to be 1,900 - 2,000 words, and include images as well as relevant hashtags. What I do is sprinkle links to my website within the article body for references to authoritative sources, further reading, bibliography, etc.

        It is considered best practices among LinkedIn users to provide a link to their website at the end of the article for detailed relevant information, links to your other social media accounts, and a subscription form to a newsletter.

        It should go without saying to never ever promote your products or services directly, or you're toast.
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  • Profile picture of the author cearionmarie
    Try to consider doing collaborations. If you are able to collaboration with someone who is well know on that specific niche, your trust rating would increase, which of course, translates to growth and audience reach. I'm on a different niche, but I suggest you also try looking into influencer marketing.
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    www.influencerauditor.com

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