I signed up for a very helpful, very well done series of videos. Very similar to other helpful videos + systems for about IMing. It seems so possible -- except for one thing...
Eventually it all depends on someone typing in their credit card numbers + buying *something*. This is where my suspension of disbelief gets UNsuspended. (I know, I know -- you're all out their merrily getting over this hurdle, because the hurdle doesn't exist in reality)
This particular video discussed the 3 different types of web surfers -- News/entertainment, Info/Stats, BUYERS.
Then it showed the picking of a niche -- using the example of "yeast infections."
So far, so good.
Now here's where my mind gets flooded with 'negative thoughts.' The KEYSTONE of this whole premise is, there are a certain % of people who will go on the net with these TWO attributes...
1) They have a problem they want info on how to get rid of.
2) They will be willing to ***BUY*** A DOWNLOADABLE INFO PRODUCT to help them do it.
Now, please, line up 100,000 women desperately in need of some kind of yeast infection relief -- and see what % of them would even THINK of getting online with the INTENTION of getting relief via these two steps --
1) ***BUYING*** info online (which will involve typing in their credit card numbers)...
2) in the form of a *downloadable* info product.
What my mind says is (and I know this is provably all wrong, I GUESS), 99.9999% of all these women are going to say/think: THAT'S *NOT* WHAT THE INTERNET IS FOR!
That is, there's statistically NO ONE in that group who would ever DREAM of using the web for the purposes of BUYING an info product online. Sure, GETTING INFO (free) -- they'll do that all day long -- but *BUYING* info?!?!? Never.
For that matter, what % of ANY group falls under the "BUYERS" surfer category?
Line up 100,000 people in ANY given group and ask them, "when you're surfing on the web, what % of the time would you say you are... looking for news/entertainment? Info/stats? BUYING AN INFO PRODUCT?
Yes, they buy books on Amazon, stuff on ebay, stuff from overstock.com, etc. Yes, they make travel purchases (car rental, plane tkts) + other tickets (sports).
But drilling down to a niche info product, then TYPING IN THEIR CREDIT CARD #'s?!?
I think a VAST % would answer: -- "Are you crazy?! That's not what the web is for! I would never even DREAM of doing that!"
Yet, much of what I see of IMing depends on exactly that occurring -- on a regular basis. That seems to be the very keystone of it all!
It seems a sales page must do TWO things -- 1) convince the reader of the benefits of buying, and... 2) Convince the reader to CHANGE THEIR THOUGHT HABITS ABOUT WHAT THE WEB IS FOR, in the first place!!! -- CHANGE them from being one type of surfer to being another type (the type that types in their credit card #'s).
Ok, now you can all start piling on top of me with all manner of vitriol.