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I Sold Out - $20,720 in 10 Minutes

by Ron Douglas
74 replies
Call it selling out - literally . We sold 1,600 books in 10 minutes on Home Shopping Network this past Friday.

Just thought I'd share this video to inspire some people and show that Warriors do more than just sell digital products online.

They had me scheduled for two shows but had to cancel the second appearance because they had nothing left in stock.

The HSN staff is really good at selling. Look at the running total and see if you can spot the marketing triggers the host was using to boost sales:

#$20 #720 #minutes #sold
  • Profile picture of the author Scott Ames
    That's awesome!! Congratulations!
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  • Profile picture of the author patJ
    Cool! congrats. You're going to print more, right?
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  • Profile picture of the author winebuddy
    Hey Ron - I promoted some of your sites and products in the past... just wondering - how did you get the hookup to be on HSN?
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    • Profile picture of the author Ron Douglas
      Originally Posted by winebuddy View Post

      Hey Ron - I promoted some of your sites and products in the past... just wondering - how did you get the hookup to be on HSN?
      It was hard work. I had to sleep with as many of the producers as possible. LOL. Just joking if my wife is reading this.

      The book got media attention and became a best seller first. Then the publisher Simon & Schuster pitched the idea to the show. It was a good fit for their audience and already had a good sales record - so they gave it a chance on the show.

      It really all comes down to people making decisions that affect other people's lives. The people making decisions are usually motivated by money. If you have a proven way for them to make more money, it's just a matter of getting it in front of them. If you can't do it yourself, you can find the person who can (publicist, agent, jv broker, etc).

      The hard part is really coming up with the proven idea. Many Warriors already have. Once you do that, everything else is a lot easier. The opportunities for exposure are there if you go after it.
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      • Profile picture of the author Osmanhalifa
        Banned
        [DELETED]
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        • Profile picture of the author W9-Matt
          Wow, wish I was as lucky haha!
          Well done..
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          • Profile picture of the author wkly10k
            Very Inspirational.......when opportunity meets preparation......
            THANX!!!
            JAH
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            • Profile picture of the author ktmurf
              Cookbooks are a pretty good market! My Grandmother just authored a cookbook of old family recipes and invited all of our friends and relatives to submit a recipe or two each. She's been boosting them like hotcakes, I'd have never believed it.

              Mr. Douglas, I send my grats to you! You have to be very proud of your accomplishments. I would be.
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  • Profile picture of the author Paula Steen
    Wow, Ron! Congratulations on your HSN success!

    Any upcoming WSOs on how to get the HSN hookup?!

    The sound on my computer isn't coming through for some reason right now, but I'm going to bookmark this and come back to watch the video for the marketing triggers.
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  • Profile picture of the author jhongren
    Congratulations Ron! Inspiring!

    John
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  • Profile picture of the author Gene Pimentel
    Ron! I hope you saved two for me . Congratulations man!
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  • Profile picture of the author timpears
    Way to go Ron. HSN can sure move a lot of products. It has been many years ago now, but I worked in the distribution system of HSN at one time. It was just a constant stream of boxes going through that place, and we were only one of three centers at the time.

    I hope they reschedule that second show for you. But next time take more books.
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  • Profile picture of the author Jason Anderson
    Awesome job Ron!!!

    Too bad security was so tight. I wanted to watch the filming of of it.
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  • Profile picture of the author Kurt
    Hey Ron,

    Where did you get the content/recipes?
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  • Profile picture of the author ppcpimp
    Great story. I find myself watching HSN just for the pitches. I have bought anything but they do a great job at selling to their target audience no doubt.
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  • Profile picture of the author Evita
    I'm so happy for you Ron.
    When I first came here a few years ago your posts stuck with me... Thanks!!

    So sorry about all the producers you had to sleep with,,really sucks,, but hope they were hot and well worth it ;-)


    Best to you, and a wonderful future!

    Evita
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  • Profile picture of the author rapidscc
    inspiring..man $20,720 in ten minutes thats = $2,072 per minute = $34.53 per second

    If that is the gross, then I'll assume that some of that would still have to go to someone else (fees, taxes, cuts, etc.)..but still it's excellent.

    Hey can you give me the name of the producers so I could sleep with them too!

    Inspiring..

    Omar
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  • Profile picture of the author DonDavis
    HSN has come a long way. I remember when they started in Clearwater. We could actually go in and pickup our orders. That was when they were just a local show. Then they went public and took off like a rocket. Stock split once or twice and the rest is history.

    Ron you are something else man. I am amazed at what you have done with that book. Congrats. That has to be a nerve racking experience standing live in front of those bright lights and cameras.
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  • Profile picture of the author Always-A-Warrior
    Great job Ron!

    She is a really good salesperson.

    All the best on future sales.

    Rus
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    • Profile picture of the author Kay King
      Congrats, Ron, but I think you are selling yourself short. I've seen some interviews done by HSN and they don't just take anyone.

      Those people know how to move products - but they choose the products carefully, too.

      Hope they get more copies so you can put that pretty face on the tube again soon.

      kay
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  • Profile picture of the author Charann Miller
    Originally Posted by Ron Douglas View Post

    Call it selling out - literally . We sold 1,600 books in 10 minutes on Home Shopping Network this past Friday.

    Just thought I'd share this video to inspire some people and show that Warriors do more than just sell digital products online.

    They had me scheduled for two shows but had to cancel the second appearance because they had nothing left in stock.

    The HSN staff is really good at selling. Look at the running total and see if you can spot the marketing triggers the host was using to boost sales:

    YouTube - America's Most Wanted Recipes Cookbook by Ron Douglas at HSN (2nd Appearance)

    Can I get your autograph?

    Wow, that's amazing. What fantastic results, you must be on cloud 9 for selling out so quickly.

    I love the name of your recipe book too, very catchy.

    Congrats on your success.
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  • Profile picture of the author Michael Mayo
    Ron,
    Congratulations!

    I purchased your book last week from a Meijers store and was wondering how the heck
    I could get you to sign it for me?

    We did recreate the Hooters wings although to me there were a couple of ingredients
    missing if you know what I mean!

    Have a Great Day!
    Michael
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    • Profile picture of the author Ron Douglas
      Originally Posted by Michael Mayo View Post

      Ron,
      Congratulations!

      I purchased your book last week from a Meijers store and was wondering how the heck
      I could get you to sign it for me?

      We did recreate the Hooters wings although to me there were a couple of ingredients
      missing if you know what I mean!

      Have a Great Day!
      Michael
      Michael, shoot me your address and I'll send you a signed copy.
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      • Profile picture of the author Michael Mayo
        Originally Posted by Ron Douglas View Post

        Michael, shoot me your address and I'll send you a signed copy.
        Cool!
        Thanks, PM sent.

        Have a Great Day!
        Michael
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        • Profile picture of the author Michael Mayo
          Wow!

          I talked with a senior Warrior last night on Skype and asked him why he
          doesn't post here on the forum much any more. His reply floored me.

          Warriors, It's disturbing when you see someone like Ron sharing his
          success story which included verifiable proof, only to see his thread
          fall to the bottom of the forum?

          Ron not only has achieved what most Warriors dream about but, also has
          posted his story along the way. Where is the Love?

          I ask you to just think about what you really want out of this forum?
          Please don't chase Ron off too.

          [/rant]

          Have a Great Day!
          Michael
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    • Profile picture of the author Scott Ames
      Originally Posted by Michael Mayo View Post

      Ron,
      Congratulations!

      I purchased your book last week from a Meijers store and was wondering how the heck
      I could get you to sign it for me?

      We did recreate the Hooters wings although to me there were a couple of ingredients
      missing if you know what I mean!

      Have a Great Day!
      Michael
      LOL!!!! Not fair!! I spit my drink at the screen...LOL
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  • Profile picture of the author techseol
    Awesome man! Keep it up. Apart frm that its a lesson 4 all warriors who always tries 2 sell some "Make money online" stuff and e-books!!
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    • Profile picture of the author Lady_T
      Ron, congratulations! That's both phenomenal
      and inspirational. I used to take calls for
      ShopNBC and I know how quickly a hot
      product sells out.

      People would get on waitlists praying that
      the product would come back.

      It's awesome that you made such an
      incredible amount of money.

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      • Profile picture of the author drmani
        Ron, I watched all 10:30 min. of that video - my jaw steadily dropping!

        AWESOME stuff. Thanks for sharing it.

        And yes, the "marketing hooks" were helpful too.

        Now, are you going to sell AUTOGRAPHED copies of your book as collectibles
        - for $300 or $600 apiece?

        See:

        gapingvoid gallery

        Seth Godin: Boxed Set

        All success
        Dr.Mani
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        • Profile picture of the author Michael Mayo
          Dang drmani,

          At least tell Ron he needs to practice a bit before he starts.
          I wouldn't want him to get carpal tunnel.

          He should start the signing process slowly by first signing my copy and
          sending it to me to ensure his system is functioning properly.

          They tell us to test, test, test right?

          Have a Great Day!
          Michael
          Originally Posted by drmani View Post

          Ron, I watched all 10:30 min. of that video - my jaw steadily dropping!

          AWESOME stuff. Thanks for sharing it.

          And yes, the "marketing hooks" were helpful too.

          Now, are you going to sell AUTOGRAPHED copies of your book as collectibles
          - for $300 or $600 apiece?

          See:

          gapingvoid gallery

          Seth Godin: Boxed Set

          All success
          Dr.Mani
          {{ DiscussionBoard.errors[1363142].message }}
          • Profile picture of the author RMC
            That's really cool.

            HSN is in my hood. My folks were family friends with the original co-founder. I've run across a few people that work for HSN, and have some decision powers. I'll have to start thinking about what I could bring to the table

            Nice work.
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            • Profile picture of the author romanojames
              Great job!
              just wondering if happened again or just that one! my point is if it happened again then you're really doing something very nice.
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        • Profile picture of the author Ron Douglas
          Originally Posted by drmani View Post

          Ron, I watched all 10:30 min. of that video - my jaw steadily dropping!

          AWESOME stuff. Thanks for sharing it.

          And yes, the "marketing hooks" were helpful too.

          Now, are you going to sell AUTOGRAPHED copies of your book as collectibles
          - for $300 or $600 apiece?

          See:

          gapingvoid gallery

          Seth Godin: Boxed Set

          All success
          Dr.Mani
          Hey Dr. Mani, that might be worth trying. I'll let you know if Michael Mayo goes for it.
          Signature
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  • Profile picture of the author Tommy Turner
    Great Job!

    One of my good friends is currently pitching a recipe book and TV deal with Wal-Mart.

    Ron, this is a great concept - A real winner!

    Tom
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  • Profile picture of the author Doug McIsaac
    Congrats Ron! I'm glad I popped in to the forum today.
    Was this a second time that you were on already? It was late September that you were on before wasn't it?

    Doug
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  • Profile picture of the author Adam Jackson
    Grats Ron - That is soooo cool! Doing the show must have been a blast.
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  • Profile picture of the author Daniel E Taylor
    I damn near spit out my Red Bull when you said
    money so tight you couldn't afford to eat at olive garden.

    Good marketing.

    Daniel
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    • Profile picture of the author Ron Douglas
      Originally Posted by Daniel E Taylor View Post

      I damn near spit out my Red Bull when you said
      money so tight you couldn't afford to eat at olive garden.

      Good marketing.

      Daniel
      You caught that huh? LOL
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    • Profile picture of the author ghyphena
      Originally Posted by Daniel E Taylor View Post

      I damn near spit out my Red Bull when you said money so tight you couldn't afford to eat at olive garden.
      No Red Bull on my end... but I did have to work hard to contain my grapefruit juice...

      Very nice play with the restricted-info KFC recipe too

      I wonder if they artificially accelerate the sales counter as it nears the end of the spot or if that's an accurate reflection of how many people are buying.

      In any case, really cool and congrats.

      Man I could eat some buffalo wings now.

      Gil-Ad
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      • Profile picture of the author Ron Douglas
        Originally Posted by ghyphena View Post

        I wonder if they artificially accelerate the sales counter as it nears the end of the spot or if that's an accurate reflection of how many people are buying.

        Gil-Ad
        No, that ticker is the real count. It would be false advertising if it wasn't. The FTC is watching them 24/7. They've been fined many times before. I met with their legal team and they are super cautious and even paranoid.

        They started out with 1,600 books in inventory and literally had nothing left after that segment. There were still hundreds of people calling in. You'll notice the "Sold Out" notice that pops up on the screen towards the end. You couldn't even buy it on their website after that.
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      • Profile picture of the author mrdomains
        Congratulations Ron!
        You did well in the studio - that can be hard but you come through as relaxed and credible. Good job!

        I think your presence sold as many books on that show as did the HOT host!
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      • Profile picture of the author kozmotm
        Congratulations!
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        • Profile picture of the author tanya7zhou
          Congrats bruv
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  • Profile picture of the author jimbo63
    Congratulations,
    Wow! Watching that was awesome.
    Best of luck to you.

    Jim
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  • Profile picture of the author mikemcmillan
    "It was hard work. I had to sleep with as many of the producers as possible."

    First, that is so awesome Ron--deepest congrats!

    But now for the serious part. I don't think the cookbook would sell here as a WSO, but if you ran an offer here for the mailing list of those babes you had to sleep with I'll bet you could make a killing. I'll buy the first one .

    But really, that's s-o-o-o-o cool. And I'm sure it wasn't an accident--I know you worked hard (and smart) for it!!!
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  • Profile picture of the author dmarze
    1,600 books in 10 minutes. Awesome.
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  • Profile picture of the author jackyjee
    Congratulations !
    Good work Mate.
    Keep it up.
    Seems to be a interesting & good earning work.
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  • Profile picture of the author HeySal
    Congratulations Ron! I guess I can write you into my brush with greatness list.

    I'm wondering - did you decide to put this up hardcopy from the get or did you do a digital and convert it to hard copy?
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  • Profile picture of the author Scott Ames
    Would HSN be an avenue to get on the other shopping shows like QVC or do they have an exclusive? Just wondering how that works.
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  • Profile picture of the author Zach Booker
    I loved watching the ticker start off going up one by one and than towards the end seeing it jump 4 and 5 books sold a second!

    Way to go, Ron!

    Zach
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  • Profile picture of the author Fernando Veloso
    Way to go Ron, truly inspiring to all of us.

    Oh and got some really good pitch ideas from the host!!!
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  • Profile picture of the author eBizSuccessCoach
    I am soooo happy for you bro! Congratulations
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  • Profile picture of the author paulmac
    Congrats on your sales . RESPECT
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  • Profile picture of the author carlo_sim
    congratulations ron! Very inspiring!
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  • Profile picture of the author KatyaSenina
    Congratulations!

    Anyway for some warriors here who are interested in media publicity...

    I think Drew Gerber is the man to turn to... check his website Publicity Results!:Welcome to Publicity Results!! and sign up for his free newsletter where he will give you an email pitch that landed one of his clients on the Dr Phil show. You can copy the email, tweak it a little. Plus he will give a few of his best secrets away for free!

    I definitely would take advantage of this... again Publicity Results!:Welcome to Publicity Results!!
    (No affiliate link)

    Good luck!
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  • Profile picture of the author amoeba
    way to go ron,,best luck 4 future,,keep rocking n cooking
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    • Profile picture of the author RMcIntyre
      Great job, Ron!

      I never should have entered this post right before dinner. You've definitely peaked my interest!

      Is the digital version of this book still available? Can you tell us where we can find it?

      Thanks,

      Ron
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  • Profile picture of the author chachachallis
    Congrats fantastic job done
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  • Profile picture of the author Alex Nash
    Inspirational Ron Douglas! Congratulations to your success. Keep on working :-)

    I like the counter at the bottom. That's how it should look like!!


    Regards,
    A.N
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  • Profile picture of the author DPSikes
    Wow! Good for you! Maybe you should have printed up more copies... :-)
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  • Profile picture of the author jeffhard
    thats really cool... Congratulations RON....
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    • Profile picture of the author Tutsy
      Awesome! What if you would of had more copies printed???!!! Imagine that!

      Tutsy
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  • Profile picture of the author xbokcom
    Well done Ron => When a man knows what he wants the world step away....

    All the best with your success.
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