Seven important characteristics of a successful message

Message is the heart of the communication process and it is the link between the sender and the receiver. Communication can't occur without it. To be successful it must be the following:

1. Clear and not biased:


It mustn't include any ambiguity. And it must tell the truth and penetrate into the heart and mind. It should lead to change in the information or attitudes of the receivers.

2. Correct and controlled:


Its language should be free of any grammatical or spelling mistakes. The sender should also choose the right words and put them in correct sentences in expressive paragraphs. Sound language helps the sender make the most of his message.

3. Understandable:


There must not be any possibility of misunderstanding. This requires choosing words and phrases carefully and taking the account the differences among cultures and faiths.

4. Complete:


It must give the full meaning providing the recipients with the suitable amount of information that is enough to answer the questions that may come across in the recipients' minds. This requires the sender to analyze the audience and know their knowledge and intention to engage in this communication. The sender should not assume that the audience will understand the message from the first time so there is nothing wrong for him to repeat it more than once in order to give a full picture of his goal of communication.

5. Brief:


The sender should be brief and summarize what he elaborated. He should delete the information that does not contribute to achieving the goal of communication and avoid useless content.

6. Nice or affable:


The sender must use kind words that add an atmosphere of respect, appreciation, pleasure and love to the communication process.

7. Tangible or concrete:


It is often better for the message to include tangible or concrete words as this kind of words enables the sender to send more specific meanings that can be perceived easily.