My first 4 years online (when I made $0.00 and was pissed off) were a constant story of burnout. My biggest struggle was simply not doing anything with the huge amount of knowledge I had. I never even set up a site. I can only imagine where I'd be.
But that's loser talk...living in the past is the 1 true way to guarantee that you have NO future.
I think one of the biggest reasons most people get burned out is a lack of strategy and a lack of perspective. In no other industry have I noticed so many people seeking quick money because they're broke. Usually, people start a business to make money (a positive) but also realize that the payoff will be much later.
In internet marketing, many people struggle with this unconcious desire for a quick buck and thus lose out to all the "sharks" who pry them of their money.
The saying goes "a fool and his money will soon be parted"...and this business is probably the best example of that.
So how do you avoid burnout? Here's my suggestions
1. Stick to a simple plan with realistic goals
My plan is to create tons of information products that people are happy to buy. Simple strategy right? A lot goes into it but it all distills down to this simple little idea.
My goal for 2010 is to have a customer list of 500 people. These 500 very appreciated "VIPs" are the lifeblood of my future business ventures. I can only imagine what will happen when some of these people become my future JV partners
So, what are your goals. What income do you want to make? What time do you want to invest learning and building your business? These are 2 important questions that will lead you down the right path.
No Desire To Have Customers? Probably should be an affiliate or service provider to others
No Desire To Write? Create video courses
Insert Negative? Output The Alternative. Go through each of the things you dislike and design a plan around them. You will have to do things you dislike from time to time...but there's ways to automate/outsource almost anything with the power of technology.
2. Stop Looking For the Magic Bullet
I can't emphasize this enough. No single thing is going to make you 1 million (or insert income goal) dollars. It's not the way the world works. You constantly tweak what you know, make it better, and that's it.
Magic bullets are 99.999999999% for suckers. Don't be a sucker.
3. Build your business by batting singles
Singles add up to homeruns in the long run. Maybe this is a butchered baseball analogy but it's true. You hate creating products? Well, one product isn't going to make you a millionaire. But 100 might.
If you are getting 1000 visitors a month to your site, or even a much smaller amount, split test your pages with Google Website Optimizer. It's free and you'll get way more bang for the buck!
Those are 3 of my simple ways for getting more out of my business while avoiding burnout. There are many but these 3 ideals will really take you far in improving your mental attitude toward growth and development of all your goals and dreams.