I was just thinking today about sharing a little nugget for those that are serious about wanting to succeed as a marketing consultant. There are several things you need to know about the life as a marketing consultant but one little tip I'll share with you is .......
You see in the political arena (where the most powerful people in the world rub shoulders) they know the power and secret of propaganda.
"Propaganda is neutrally defined as a systematic form of purposeful persuasion that attempts to influence the emotions, attitudes, opinions, and actions of specified target audiences for ideological, political or commercial purposes through the controlled transmission of one-sided messages via mass and direct media channels"
"Mr. Business Owner..... if you are sick (and admit that their is something wrong with you) and you go to the doctor and the doctor says.....Sir/M'aam.....what you have is early stages of Gangreen (this is very serious infection) and could have serious reprocussions if we don't correct this problem. What you need you need to do Sir is follow my detailed instructions ....otherwise there will be serious consequences .
Now let me ask you a question Mr. Business Owner: If the patient doesn't follow the doctors orders do you think the patient is in dire straights?
Business Owners Response: Of course he is
YOU SAY: Why do you think that is Mr/Mrs. Business Owner?
Business Owners Response: Because the doctor knows more then the patient and has more training and experience.
[just smile at the business owner when they say this and then say the following]
You see Mr. Business Owner, I'm kind of like the doctor. I may not know much but I do know marketing. This is what I do all day long. This is what I'm trained to do. You have come to me admitting that you have a problem (and thats why we are here....you admit that you have a problem). The good news here is that I am here to help.
Can't you see what this just did....it just BRANDED YOU AS THEIR MARKETING DOCTOR....the trained professional who knows more then the patient.
These are powerful propaganda pitches and you can use them like cards........play them when you want to and when the time seems optimal to present this.
Whats amazing is...Once you get a stack of propaganda pitches like the ones above (when you rehearse them and they eventually become second nature to you) YOUR CONFIDENCE WILL GROW....AND YOU WILL EVENTUALLY START CLOSING MORE DEALS.
P.S. Feel free to own this little nugget and tweak this to where you feel comfortable presenting it.
Much success to you,