A Secret Offline Marketing Consulting Tip - The Power of Propaganda

Propaganda is a very powerful influencer of getting things done. These are very powerful (yet subtle) techniques that you can work into your conversations.....when you want to and when the situation is right to "work it in".

Success to you,

Chris Negro

You would be surprised at all the little cards or propaganda pitches you can play. THE FUN PART IS...once you get these scripts down (or an overall system) you can work them in when you want to.

Its also fun because...once you see it works....and the power of this....you have much more joy as a consultant because of the checks you start receiving.

Success to you,

Chris Negro

That's funny Matt..a little over the top though at a social function But love your creativity.

Success to you,

Chris Negro

A good friend of mine (now deceased) used to rattle off statistics during presentations. I honestly thought for years that he was just making these up as he went along because he always used to say if you couldn't find a statistic, just make it up because if you can't find it, no one else probably can either. Well, I figured I'd try to catch him "making up" the statistics by recording them every time that I heard him use them. I did this over several quarterly meetings over a couple of years.

Guess what I discovered?

Yep, he may have been making them up, but he had made them up once and then committed them to memory. They never changed...he always gave the same number. Then I realized what he was doing, if he could find the actual statistic, he was committing it to memory and using it. If he couldn't find it and ended up "making it up", he also committed that to memory as well. He had been doing this for so long, that it was ingrained in his psyche to the point that he couldn't separate the real statistics from the fake ones - he always gave the same numbers - real or imagined.

Similarly, what Chris is talking about here, is coming up with those "propaganda phrases" or "stories" to tell and working on them until they are a part of you. Own them, make them your own, and get to the point where they just roll off your tongue as if you have always used them. That's when they become believable because you can then present them with confidence. I had to do this when I was in the financial services business because I looked much younger than I was. Since I didn't have the look of someone who was wise and older, I had to learn these types of phrases and stories to draw confidence from those who were listening to me.

After one of my public speaking engagements, one of our team interviewed several people in attendance to get some feedback on my presentation. One that always stuck with me was, "Wow, he really sounded like he knew what he was talking about, but I just don't know if I could take financial advice from a 19 year old." I was 34 at the time. But that showed me that the phrases I was using, the stories I was telling, and the confidence that I showed was being noticed. So....I grayed my beard to make me look older (now I wish I could get rid of the gray <GRIN>).

Regardless of what propaganda you choose to use - make it your own and you'll be able to say it with confidence. If you can't say it with confidence, people will see right through the smoke screen.

SilentX, the point is that you have to believe that what you are offering is of good value for the person. Otherwise, yes, you are manipulating others in an unethical way.

We manipulate others, and are manipulated by others, all the time. How else could Moms and Dads get kids to conform?

Influence and manipulation are not inherently negative. How they are used, and why, is what makes the difference. When used in a win-win situation, everyone gains.