A Secret Offline Marketing Consulting Tip - The Power of Propaganda

15 replies
Warriors:


I was just thinking today about sharing a little nugget for those that are serious about wanting to succeed as a marketing consultant. There are several things you need to know about the life as a marketing consultant but one little tip I'll share with you is .......


*** The Power of Propaganda ***


You see in the political arena (where the most powerful people in the world rub shoulders) they know the power and secret of propaganda.

Wikipedia defines propaganda as follows:

"Propaganda is neutrally defined as a systematic form of purposeful persuasion that attempts to influence the emotions, attitudes, opinions, and actions of specified target audiences for ideological, political or commercial purposes through the controlled transmission of one-sided messages via mass and direct media channels"

An Example Propaganda Pitch You Can Use Towards Your Clients


"Mr. Business Owner..... if you are sick (and admit that their is something wrong with you) and you go to the doctor and the doctor says.....Sir/M'aam.....what you have is early stages of Gangreen (this is very serious infection) and could have serious reprocussions if we don't correct this problem. What you need you need to do Sir is follow my detailed instructions ....otherwise there will be serious consequences .

Now let me ask you a question Mr. Business Owner: If the patient doesn't follow the doctors orders do you think the patient is in dire straights?

Business Owners Response: Of course he is

YOU SAY: Why do you think that is Mr/Mrs. Business Owner?

Business Owners Response: Because the doctor knows more then the patient and has more training and experience.

[just smile at the business owner when they say this and then say the following]

You see Mr. Business Owner, I'm kind of like the doctor. I may not know much but I do know marketing. This is what I do all day long. This is what I'm trained to do. You have come to me admitting that you have a problem (and thats why we are here....you admit that you have a problem). The good news here is that I am here to help.

Can't you see what this just did....it just BRANDED YOU AS THEIR MARKETING DOCTOR....the trained professional who knows more then the patient.

These are powerful propaganda pitches and you can use them like cards........play them when you want to and when the time seems optimal to present this.

Whats amazing is...Once you get a stack of propaganda pitches like the ones above (when you rehearse them and they eventually become second nature to you) YOUR CONFIDENCE WILL GROW....AND YOU WILL EVENTUALLY START CLOSING MORE DEALS.

P.S. Feel free to own this little nugget and tweak this to where you feel comfortable presenting it.

Much success to you,

Chris Negro
#consulting #marketing #offline #power #propaganda #secret #tip
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    • Profile picture of the author chrisnegro
      Originally Posted by Xpert Marketer View Post

      Works well for the government
      Propaganda is a very powerful influencer of getting things done. These are very powerful (yet subtle) techniques that you can work into your conversations.....when you want to and when the situation is right to "work it in".

      Success to you,

      Chris Negro
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  • Profile picture of the author Juris
    Thanks for the awesome pitch tip =]
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    The Only Way We Can Truly Heal The World Is To Heal Ourselves First

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    • Profile picture of the author chrisnegro
      Originally Posted by Juris View Post

      Thanks for the awesome pitch tip =]
      You would be surprised at all the little cards or propaganda pitches you can play. THE FUN PART IS...once you get these scripts down (or an overall system) you can work them in when you want to.

      Its also fun because...once you see it works....and the power of this....you have much more joy as a consultant because of the checks you start receiving.

      Success to you,

      Chris Negro
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  • Profile picture of the author freudianslip27
    Wow Chris,

    This is one awesome tip. My mind is spinning now as to how I could approach this. What does everyone think of going to a chamber of commerce mixer with a stethescope!?! What a great conversation starter

    Matt
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    • Profile picture of the author chrisnegro
      Originally Posted by freudianslip27 View Post

      Wow Chris,

      This is one awesome tip. My mind is spinning now as to how I could approach this. What does everyone think of going to a chamber of commerce mixer with a stethescope!?! What a great conversation starter

      Matt
      That's funny Matt..a little over the top though at a social function But love your creativity.

      Success to you,

      Chris Negro
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  • Profile picture of the author Chris Ramsey
    Chris - Great tip. Thanks for posting this.
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    • Profile picture of the author jimbo3891
      A good friend of mine (now deceased) used to rattle off statistics during presentations. I honestly thought for years that he was just making these up as he went along because he always used to say if you couldn't find a statistic, just make it up because if you can't find it, no one else probably can either. Well, I figured I'd try to catch him "making up" the statistics by recording them every time that I heard him use them. I did this over several quarterly meetings over a couple of years.

      Guess what I discovered?

      Yep, he may have been making them up, but he had made them up once and then committed them to memory. They never changed...he always gave the same number. Then I realized what he was doing, if he could find the actual statistic, he was committing it to memory and using it. If he couldn't find it and ended up "making it up", he also committed that to memory as well. He had been doing this for so long, that it was ingrained in his psyche to the point that he couldn't separate the real statistics from the fake ones - he always gave the same numbers - real or imagined.

      Similarly, what Chris is talking about here, is coming up with those "propaganda phrases" or "stories" to tell and working on them until they are a part of you. Own them, make them your own, and get to the point where they just roll off your tongue as if you have always used them. That's when they become believable because you can then present them with confidence. I had to do this when I was in the financial services business because I looked much younger than I was. Since I didn't have the look of someone who was wise and older, I had to learn these types of phrases and stories to draw confidence from those who were listening to me.

      After one of my public speaking engagements, one of our team interviewed several people in attendance to get some feedback on my presentation. One that always stuck with me was, "Wow, he really sounded like he knew what he was talking about, but I just don't know if I could take financial advice from a 19 year old." I was 34 at the time. But that showed me that the phrases I was using, the stories I was telling, and the confidence that I showed was being noticed. So....I grayed my beard to make me look older (now I wish I could get rid of the gray <GRIN>).

      Regardless of what propaganda you choose to use - make it your own and you'll be able to say it with confidence. If you can't say it with confidence, people will see right through the smoke screen.
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      James Dunn
      Athens, GA
      http://wpmu.org/author/jamesdunn

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  • Profile picture of the author JustinP
    Just the fact that you used the word propaganda in your post intro made me want to keep reading!!

    This is some very interesting advice and I can see this really working well in different scenarios with certain prospects.

    I do agree that this would be an excellent way to develop your sales confidence...that's for sure.

    Nice share thanks
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  • Profile picture of the author Aaron Moser
    Ahh the old metaphor tactic LOL

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  • Profile picture of the author SilentX
    Hah, I like where you're coming from, but I've always been sketched out, morally, by trying to influence others to conform to my will. It just seems to be murky moral waters to be treading in. It may make you feel better in the short term, but if the other person realizes they are being manipulated, that may come back to harm you. I guess the only way to be a marketer is to use this kind of mentality to some point. I'm trying to sort it out in my mind still, so I'll stop ranting here because I don't really know where I am going with this.. lol
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    • Profile picture of the author KDarden
      SilentX, the point is that you have to believe that what you are offering is of good value for the person. Otherwise, yes, you are manipulating others in an unethical way.

      We manipulate others, and are manipulated by others, all the time. How else could Moms and Dads get kids to conform?

      Influence and manipulation are not inherently negative. How they are used, and why, is what makes the difference. When used in a win-win situation, everyone gains.
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      • Profile picture of the author chrisnegro
        Originally Posted by KDarden View Post

        Influence and manipulation are not inherently negative. How they are used, and why, is what makes the difference. When used in a win-win situation, everyone gains.
        Thanks KDarden..... very powerful truth there !!!

        Success,

        Chris Negro
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  • Profile picture of the author Steve Baker
    Thanks Chris,

    You are spot on with your post. Too many sales people go into a sale and all they have is "me, me, me" and don't care about the prospect and their problems

    Steve
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