What Should You Focus On? Giving Value OR Making Money?

14 years ago

Originally Posted by urbrock

Do you think it's possible to simply focus on making money without giving value to your customers?

Definitely not, I do think it is possible the other way round - to give value AND make money, but if you just focus on making money and never think of going that little bit further, of actually being helpful then you will only get so far.

I don't think it is an "either / or" situation though - you can provide value, and also keep an eye on making money, or where the "value funnel" is going to lead to, I don't think this is a bad thing, in-fact it is imo what you should do if you are running a successful online business - provide some value, and then an upsell, provide a free gift and info on how to get more of it, provide some simple tips people can use straight away and point them to the source the tips came from.. this is best of both worlds, for your visitors subscribers and you imo.

Thanks
1 reply

Signature

Hypnosis Affiliate Program Pays 50% + $20 Join BONUS
Real Subliminal Messages Pays 35% (world's largest subliminal site)
SubliminalMP3s.com Pays 75%

{{ DiscussionBoard.errors[1989338].message }}

thenextcameron

14 years ago

Originally Posted by submp3s

Definitely not, I do think it is possible the other way round - to give value AND make money, but if you just focus on making money and never think of going that little bit further, of actually being helpful then you will only get so far.

I don't think it is an "either / or" situation though - you can provide value, and also keep an eye on making money, or where the "value funnel" is going to lead to, I don't think this is a bad thing, in-fact it is imo what you should do if you are running a successful online business - provide some value, and then an upsell, provide a free gift and info on how to get more of it, provide some simple tips people can use straight away and point them to the source the tips came from.. this is best of both worlds, for your visitors subscribers and you imo.

I must say I AGREE!

Thanks

Signature

I've got $470 in 5 days in this business. What about you? Maybe better.

{{ DiscussionBoard.errors[2005262].message }}

Joe Benjamin

14 years ago

That's like asking me what arm I like having the
most...my left or my right?

After much thought, and recent actions...it
should not even be a discussion, because the
two complement each other.

In fact, if you DON'T focus on making money
for the value you GIVE, your audience wont'
appreciate your work. They won't respect it.

At the same time, you want to give enough
to help them make the next step to paying
you money

Thanks

Signature

**How I FLIPPED $80 into $690 Pure Profit With ONE EASY Method...2 to 3x Per Week...Only 30 Minutes Per Day (and how YOU can COPY my RESULTS, too!) **CLICK HERE FOR VERIFIED VIDEO PROOF**

{{ DiscussionBoard.errors[2003076].message }}

SilentX

14 years ago

That's a great analogy. It seems valid to compare seeking purely sexual conquests and monetary gains while comparing meaningful relationships with providing high content value. The former considers people are objects that are to be taken advantage of, or simply to be gained from, whereas the later considers people to be worthy of spending time, and providing something to in the hopes of sustaining a mutual relationship of give and take. Good stuff

Thanks

Signature

Dozens of Free Marketing Tools at Your Fingertips - Devoted Internet Marketer

{{ DiscussionBoard.errors[2003169].message }}

jazbo

14 years ago

Offer value and make money, I cant see how the two can be seperated?

Thanks
1 reply

Signature

CONTENT WRITER. Reliable, UK-Based, 6 Years Experience - ANY NICHE
Click Here For Writing Samples & Online Ordering

{{ DiscussionBoard.errors[2005832].message }}

he_who_brings_order 14 years ago

I think we should focus on creating a system that will provide a maximum amount of value in some time and maximum amount of money.
- Thanks
- 1 reply
Signature

My blog - CalmGrowth.com

130 Powerful Resources for a Gigantic (personal and professional) Growth (free)
{{ DiscussionBoard.errors[2008063].message }}
- CFOservices 14 years ago
  
  I agree with Adam also. What type of longevity does a business have if it doesn't constantly provide value to the customer. If you do not focus on value first you will unlikely get repeat business. You might sell the customer once, but try to sell the customer again if you did not provide the value. Most businesses rely on repeat business and word of mouth customer testimonials to thrive. If the value isn't there repeat business and customer referrals are not going to be there.
  
  I do believe that money is a bi-product of doing a good job and providing value to the customer.
  
  Thanks
  
  Signature
  
  Michael Barbarita - Part time Chief Financial Officer for Next Step CFO - Providing CFO Services
  
  {{ DiscussionBoard.errors[2008310].message }}

alanaj

14 years ago

Motives and intentions often determine success or lack there of. I agree that you should first provide quality and in the process focus on your return.

Thanks

{{ DiscussionBoard.errors[2008503].message }}

AwesomePossum

14 years ago

Great Thread!! I agree 100%. If you give value & build good relationships with your customers, products will sell themselves.

Thanks

Signature

ONLY 100 COPIES LEFT!! The $1,000,000 Secret:

{{ DiscussionBoard.errors[2009285].message }}

shanmarpo1910

14 years ago

giving value is the 1st priority,....

money will automatically come...

but u have give value to the customer...

good luck

Thanks

{{ DiscussionBoard.errors[2009535].message }}

SR5

14 years ago

While it is importnat to make money, it is extremely imprtant to go the extra mile. I belive my customers will know how much effort & consideration ahs gone into doing whatever I am for them.

I would still say, keep an eye on the money as well. Don't totally ignore it. I know people who are extremely good at what they do, but don't earn enough. That is because, they know how to give more, but undermine their own efforts.

Thanks
1 reply

{{ DiscussionBoard.errors[2009872].message }}

PreetiN

14 years ago

Originally Posted by SR5

While it is importnat to make money, it is extremely imprtant to go the extra mile. I belive my customers will know how much effort & consideration ahs gone into doing whatever I am for them.

I would still say, keep an eye on the money as well. Don't totally ignore it. I know people who are extremely good at what they do, but don't earn enough. That is because, they know how to give more, but undermine their own efforts.

I agree. We should give good value to customers but also keep eye on the money. This reminds me of Jimmy D Brown who, from my experience, gives lot of valuable information both to his free subscribers and paid customers. But he is also smart enough to know where to draw the line and make money. Lot of money i would say

By the way, thanks Aaron for starting this wonderful discussion

Thanks

{{ DiscussionBoard.errors[2049224].message }}

brokenblade

14 years ago

Definitely focus on giving value. If you focus on giving value to people, the money will inevitably follow.

Thanks

{{ DiscussionBoard.errors[2046982].message }}

Nicholas Kemp

14 years ago

Giving value, but you also have to have a plan of attracting buying customers.

Thanks
1 reply

{{ DiscussionBoard.errors[2047180].message }}

Hesaidblissfully 14 years ago

Both. Monetize your giving of value
- Thanks
{{ DiscussionBoard.errors[2047295].message }}

Geoff A

14 years ago

Great video - thanks Aaron. This is actually a very good question. I think the issue many have with focusing on value alone - is that it is possible to provide value and not be paid for it.

What do you think? thanks again!

Thanks

{{ DiscussionBoard.errors[2047703].message }}

klhorne

14 years ago

ABSOLUTELY Aaron!

"Alway give a person more in USE VALUE than you take from them in cash value"
>>>The Science of getting Rich- Wallace Wattles

Thanks

{{ DiscussionBoard.errors[2051434].message }}

nando1125

14 years ago

I would say giving value first. After that money will come when your visitors see that you are the real deadl

Thanks
1 reply

Signature

http://cekomiinteractive.com/
Mobile App Dev

{{ DiscussionBoard.errors[2052189].message }}

Mikael-C 14 years ago

Well it's like do you want to make $$$ for one day or for a long term period?
If you want to stay in your business no matter what is it, you need to bring something, you need to create value for you clients...so sure value is important if you want to be an expert and stay for a while...and money will come because of these values...
- Thanks
{{ DiscussionBoard.errors[2063731].message }}

What Should You Focus On? Giving Value OR Making Money?

Trending Topics

Been a while! Any of you Old Timers here?

How much does the rebranding affect CR ?

Are billboards still effective in driving customers?

Boat and Jet Ski Rentals...... Door Hangers Effective?

A Very Strange Internet Problem