So many young folks these from my generation like to spout the phrase "Be yourself and live life to the FULLEST!"
Yet, how can one "live life to the fullest" if the definition of freedom is vague?
Without understanding what real freedom is, we tend to based on our decision on our senses, physiological pleasures, and materialism from a narcissistic mindset.
In a culture that's promotes competition and consumerism, how can we be certain that our unconscious decision, habits, and behaviors are truly free?
However, true freedom to me is self-discipline. The ability to do things even if you do not feel like it for the greater long-term reward. It's the skills to delay impulse, be persistence, and not be influence by society's expectation.
I think unless we start questioning our reality and examining our deeper purpose, such vague message of "Do it now! Live life to the fullest" is superficial at best.
Some engage in risky (and even dangerous) behavior in the name of living life to fullest. Yet, they think such "individualism" means liberation and freedom. That is, would you be open-minded and living life to the fullest to try all the hardcore drugs?
It wasn't until I studied all these marketing, persuasion, and strategic influence, that relates to my business...that I realize, we're only as free to the extend tha we think we are, right?
We're all categorized into a market demographics with a potential for profits.
We either move towards pleasure or avoid pain.
As long we have the physiological needs to survive - i.e. eating - companies will try to sell us food to eat (i.e. fast food, restaurants, coupons, etc).
As long as we have emotional needs (friendship, relationship, etc), companies will market those psychological needs to us (i.e. better body, self-esteem course, dating products, etc).
As long as have security/family needs, companies will try to market products to improve our jobs, businesses, shelters/cars, and productivity in society.
And even as we climb up the Maslow's Hierarchy, there are even "spiritual" products out there selling to us. Like, paying $10K to raise your consciousness and spirituality?
Yet, is that true freedom?
Or, are we only free to the extend that we think we are? Living the matrix and reality only being a persistent illusion?