It's not just providing value...but a high percevied value, right?

6 replies
I notice a lot of folks post on here like to think along the line of "providing value to make more money."

Or posting, "Gurus make a lot of money or are rich because they provide value"

Well, that's partially true!

And there are average Joes who feel that if they're not making enough money, they're not providing enough value. That's simply not true at all.

It all boils down to "perceived value."

To really make more money is providing "perceived value." That is, you turn something ordinary into extraordinary with a lot of marketing buzz surrounding it. The pet rock sold more and made millions than the talking pet robot since they have a huge marketing team, branding, promotion, behind the pet rock business model. In short, a much better perceived value...even though a talking pet robot is more practical.

I've discovered a lot of underrated books/products, which provide a lot value. Of course, you may not heard of them - since the website/ecover may look crappy, or they didn't have enough promotion. Those guys provided a lot of value, but how they're not rich? Well, they did not have the "perceived value"!

That $7 WSO may have the best hidden gem...but certain outdated MMO may sell more on Clickbank due to a higher perceived value.

There are tons of great inspiration books you have never heard, where the authors didn't rich. There are tons of hidden gems in the library and on Amazon. Yet, the concept of "The Secret", for instance, is a rehashed product/idea that made millions due to the marketing and the perceived value behind it -- Oprah endorsing it, high-profile self-help gurus promoting it, marketers creating sites discussing it, etc.

On the other hand, there are basic rehashed books/systems that provides little to no value after you purchase it. There are huge product launches that are selling new perspective of old strategies, but some of those guys made millions. How? They learned the art of making their product have a higher perceived value -- getting JVs, major branding, buzz marketing, etc.

So, I think, providing value is the first step...but to really make a lot of money from it...is matter of having that high perceived value. The two can actually be mutually exclusive.
#high #percevied #providing #valuebut
  • I think that it's a balance. There's a difference between providing value and communicating value. If you don't communicate the value that you are providing, then your business model is broken and you wont prosper, but if you don't provide value, then your communication will only provide a quick burst of sales.

    Yes, it's possible to get rich without providing value, but it's not the norm.
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  • Profile picture of the author ryanbiddulph
    I feel that the best way to make money is to be helpful. Provide something that's useful enough, or helps enough people and you will have provided something of value. Combine this value added nature with a creative ad campaign and you can get paid.

    Ryan Biddulph
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  • Profile picture of the author Darren L Carter
    You're right about most of it.

    But at the same time, providing value is just ONE PART of the whole puzzle.

    If all you do is provide people with value that guarantees nothing.

    If you provide value and market that value good then you will have a winner.

    Peace,
    Darren L Carter
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  • Profile picture of the author Andy H
    Hi Darren, it seems to me that you and excoder01 are saying the same thing. You say "... provide value and market that value and you will have a winner."

    Excoder01 says essentially the same thing as, "turn something ordinary into extraordinary with a lot of marketing buzz surrounding it."

    The message I am getting from both or you is create value and then market the heck out of the value you offer or run the risk of your market not knowing about the value you provide.

    There are lots of ways to do this. One way is by means of what Dan Kennedy calls an apples to oranges comparison. For example, you might be offering an audio course that lasts two hours for $97. Instead of comparing it to other audio courses of a similar length, you might compare the investment to what it would cost if your prospect was to buy two hours worth of your coaching or mentoring. If you charge $297 an hour for this service, your prospect is saving a boat load of money by investing in the two hour course. Consider the difference in perceived value with that approach vs. a comparison to a two hour audiobook on Amazon. A *MUCH* more difficult sell, right?

    Remember, in the absence of your comparison, the prospect will make their own comparison based upon their own experience. If you haven't expressed the high (perceived or otherwise) value you deliver with your offer, the prospect will compare your offer to what they perceive to be the same or similar - an apples to apples comparison. In this situation, your two hour audio course will likely be compared against a two hour audiobook - NO SALE! So create value and market the heck out of it!

    I'm in the process of preparing a product launch that includes my interpretation of a study of 35 years worth of books in a specific niche. I fully intend to present it's value in terms of what it would cost to buy the books at Amazon, how much time it would take to read each of the books and how much it would cost for the prospect to hire me to help streamline the lessons learned into a easy to use, step-by-step system based upon my 25 years of experience in the field.

    If I didn't do this, the prospect just might compare the product a crappy 40 page e-book they purchased on Ebay. So I have to make the comparison for them.

    Hopefully, this makes some sense.

    Andy.
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    • Profile picture of the author paulgl
      I just watched something on the food network last night.

      They did an experiment. They bought fish patties, chocolate cake,
      and some vegetables from a large warehouse store like costco.

      They served the first people in kind of a fast food setting. People
      did not like the food and said it was not worth the small price even.

      They took the same food and tried again. They served it in a fancy
      place, tablecloths, china, etc. They did a fancy menu and called the
      fish some fancy name and the cake something like double chocolate
      bavarian forest cake, etc. The people thought the food was tasty
      and terrific and they would pay a bundle more than charged.

      I thought it was really funny and insightful at the same time

      Paul
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  • certainly, if you have great value to offer, but you don't know how to allow others to see that value, the best idea will rot on the shelf - yet unless you want to be a scam artist, selling useless stuff with fancy marketing, it needs to start with the value and I believe finding out how you, with your unique strengths, talents and passions can create the greatest amount of value for the greatest amount of people. Once you know that, your purity of intention combined with a rational mind, will then make it comparatively very easy to communicate that value. If you arer fully convinced of it, it will shine through every word you speak or write and copywriting will come naturally to you. Adding a little technique is easy then...
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