I just finished reading "How I Learned The Secrets Of Success In Advertising", a book by G. Lynn Summer. The book was about creative business thinking and was really a good deal.
I was wondering if there are some other marketing classics I should consider reading as reading is my hobby and 'classics' are something not to be missed. Have you read any marketing classics that you found were a good deal? What are your recommendations?
PS - I would not like an ebook. I believe in Paperback editions