[Creative Business Thinking] Any marketing classics?

4 replies
Hi there,

I just finished reading "How I Learned The Secrets Of Success In Advertising", a book by G. Lynn Summer. The book was about creative business thinking and was really a good deal.

I was wondering if there are some other marketing classics I should consider reading as reading is my hobby and 'classics' are something not to be missed. Have you read any marketing classics that you found were a good deal? What are your recommendations?

PS - I would not like an ebook. I believe in Paperback editions


#business #classics #creative #marketing #thinking

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