In an ever changing, ever growing and ever evolving species, as entrepreneurs we've got to be on the raw edge of growth. To be on the raw edge of growth, we've got to be conscious of the things that underly people's behavior. I've studied psychology, brain science, and what I call "internal human experience," for quite some time now. In fact, it's my life. My understanding of the way people work has helped me significantly in my life as an entrepreneur. The reason is because when talking with other people, I'm considering their emotional condition. I'm aware of how my eye movements trigger unconscious responses in their brains and I'm in control of my own internal state. A psychology conscious entrepreneur, who is both internally adept (able to control and direct mood, thoughts, feelings and reactions) and externally acutely sensitized (able to zero in on and be conscious of people's emotional conditions), has the edge in 2010 going into 2011. Thanks for reading everyone!