2011 - Are You Ready?

I sent this out to my mailing list. Several people mailed me and said is deserved a wider audience. So I tweaked it a bit and here it is....


How was 2010 for you?

Seriously, I'm interested.

Did you achieve everything you set out to do online this year? Did you make as much money as you hoped?

Or was there a huge gap between what you wanted to achieve and what actually happened?

The big news is you do not have to worry about it too much. There is no need to beat yourself up as a terrible failure.

We all make mistakes, miss things, cut corners and under-achieve. I do more often than I succeed if I am honest.

The difference between being a success and a failure in online money making is ensuring that your "wins" are big enough to overpower the failures.

2010 is nearly over. So forget it, it's gone.


So....what are your plans for 2011? what are you going to achieve and how?

Have you planned where you are moving your business? Have you considered your knowledge-gaps and blind-spots honestly?

In short: have you laid the foundations to achieve more next year than you did this year?

If the answer is "no" or "not yet" or "sort of", then look up....there is a HUGE red light above your head flashing like crazy.

You need to know where you are going in 2011.


My favourite quote ever is:

"Any road will get you there, if you do not know where you are going...."


Don't fall into the trap that many people do - fail to plan and then spend your whole time casting about for the solutions as you travel the road.

So make a plan, decide on realistic targets.

Look at the skills you need and the problems you need to solve. Research what it will cost. Not what it will cost if you panic and throw money at the problem down the line - I mean what it will cost if you research the best solution and deal with the problem before you begin.

The biggest mistake people I coach/mentor seem to make is to start off with a "great" idea, and then spend their whole time fighting against the things they should have planned and sorted out BEFORE they began trying to make money from that idea. It is a simple thing to do, and if you do it, you will make more money, more quickly and with less tears.

If you are on the brink of giving up completely, feeling a failure, my advice is...


DON'T YOU DARE!


The issue is not that you are a failure, it is that your planning, knowledge, clarity or chosen path are not 100% right for where you are now.


It is NOT that you have failed. I almost screamed when I saw someone give up a few weeks ago, when I knew they were on the up, they were close to turning things around. But they had let the failure and fears overwhelm them.

They left money on the table because they could not overcome their past mindset and behaviour.

So my top tip for 2011, 2012, 2013 etc, is simple.

Have a plan. have a clue.

Do not ready, fire, aim.



Have a great holiday season and a peaceful and productive 2011.