Self Help Course Review Sales Page

by KristieDean

Posted: 13 years ago 9 replies

PERSONAL DEVELOPMENT

Hi everyone,
I've recently revamped my coaching course for the states, and since I never had to market it before, I've created a sales page for the product. I was hoping that some of you savvy internet marketers could help me review it. I've researched similar products and their sales page formats differed from traditional internet marketing formats. I set it up based on a hybrid model of the two. I appreciate any advice you can give me. I posted here since most of you on this forum are experienced with self-help products.

Thank you so much. Here's the link:
Reformat Your Life

#page #review #sales

JustinP

13 years ago

Hey Kristie,

Looks like a pretty powerful course you are offering for a great price. Here some things that caught my attention that you might want to take into consideration:

- The sales letter does not arouse my curiosity as much as it could. If this course is unique, special, different than people have seen, you need to play that up more.
- Clearer benefits. You have nicely stated all of the various areas of life this course can help with but it is somewhat vague. For example, if it improves one's financial situation, you might want to say something like "improve your financial life by implementing a proven process that has helped many other people double their income (as an example)"
- More testimonials. Always good to have more than one and if you can link to real people's websites, it will add more credibility
- Site design: This is a personal thing but I think you should have a designer build you a nice minisite template and an ecover for the course. Its a little thing but goes a long way in terms of sales psychology. If you need a designer, PM me and I can give you the name of the guy I use. His rates are amazing.

Hope this helps

Thanks
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KristieDean

13 years ago

Justin,
Thank you. I appreciate your feedback. I will work on the benefits - you are right, they DO need to be clearer. Part of the problem for me is that I've never had to sell the course before; people came to me. Now that I'm moving it to the states, I have to move outside my comfort zone. Not a bad thing, by any means, just a learning curve!

Also, I'm awaiting three other testimonials, so hopefully they hurry up!

Originally Posted by JustinP

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Enfusia 13 years ago

Hi, I have some ideas if you like.

1. The orange background was too glaring and made me want to click off your site.

2. Your headline did not draw me in with curiosity and I was unsure as to what my SPECIFIC benefit would be.

3. It felt very general but not as if you were speaking to ME.

Here is what I would suggest.
compile a complete profile of your perfect customer. Who are they, how old, education, kids, pets, single, married, income ect...

Then go out and find forums of those exact people. Comment on the forums help them solve problems (no sig, no marketing, nothing) get your trust built way up. Start threads that ask them to tell you their problems they can't solve. Then solve their problems add your sig or link to an article you wrote under a different pen name on EZA ect... that links to your site.

You will completely learn how to speak to your niche and you will morph into the person they want to become which is why they will follow you.

You will then know exactly how to speak to them in your headlines so you are talking just to them ect..

I hope that helps.
Patrick
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KristieDean

13 years ago

Originally Posted by JustinP

I just reread this. I missed the last part! I had a professional designer do the ecover for the course that is on the page. Did you not like that one? Or did you not see it?

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JustinP 13 years ago

Hey Kristie,

Sorry I guess I didn't realize that was the course cover. I thought maybe it was just another graphic like a banner. I would recommend having that cover or even a new one wrapped onto something that looks like a binder or a soft covered book (or a few options) to give the visual aspect of a course workbook.

I also think it would help to have the imagery from the course cover itself in the header of the landing page.

As an example, Brad did a nice job with his Twitter Tips offer here
101 Twitter Tips

The style of his landing page is much cleaner and visually appealing. You can have pages designed in this style for less than $100

Hope that helps and best of luck
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scortillion 13 years ago

Hi Kristie here’s my two cents hope it helps:

First thing I noticed was, like said above, the background I found offensive. If you read up on the phycology of colors you’ll find orange it not a good color to use, a shade of blue is much better.

Second the green background for the section “As proff of how…” suggest changing to a lighter color, light yellow or even light blue.

Third, more testimonials but later in the sales latter need some more Benefits first

Fourth, personally I would go with a longer sales letter with a lot more benefits. Again, like said above, more reasons why your course is different, better and why should I buy yet another course.

Fifth, more subheadings, or phrases that are centered, different color, larger font (not as large as the main title), something to grab my attention.

People tend to scan a sales letter looking at the subheadings and bullets, make sure your benefits stand out during a page scan.

Also your P.S. should be a summary of all your benefits and the reason why YOUR course is better than all the rest.

Also WHAT IS IN IT FOR ME? This is the question you need to answer in all your points that stand out.

I did a quick page scan and nothing jumps out at me and grabs me.

Hope this helps
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helenaldin

13 years ago

Kristie,

You've gotten a lot of really great advice from some copywriters here.

The orange, the headline, the clearer benefits.

Keep in mind that you aren't trying to change a world view. You don't want to try and convince people to do something they aren't interested in doing.

By making your benefits more readily understood by the reader (Whats In It For Me?), they'll see that, what you're offering is something they were already wanting to learn more about. Its like it was their idea from the get-go!

Best of luck to you, and keep us posted on how everything goes!