A Dangerous Mentality in Internet Marketing

32 replies
I've seen this for years, and people still don't get it.

It seems that some will be smart enough to smell the roses and create things of their own, and most, won't.

The most dangerous mentality when it comes to Internet Marketing is the quick fix mentality.

Picture me going "no no no.. not a good idea."

The bottom line is that you'll have to do work, learn a ton, BE UNCOMFORTABLE, think you're failing, experience mental contradictions and second guessing, LEARN SOME MORE and eventually start getting results.

For me, the best route to take (not saying this is the cure all) is to stick to a couple things and take the time to fire away, learning, creating and deploying those things.

Further, I've started to just create my own stuff. Creating my own products has done me quite well and it's interesting how I started being effective when I got out of the quick fix mentality.

Grab a hold of your psychology I say! Get out of the instant Grat Mentality!

REMINDER: This is coming from my mental model, which consists of filters based on experience and current conditioning. This is not a cure all, the ONLY way to think about things or advice that all human beings should follow.

Just my perspective! Thanks for reading friends.

RC
#dangerous #internet #marketing #mentality
  • Profile picture of the author NikkiDelgado
    Nice post.
    I totally agree that there are a lot of people online looking for a quick fix, no work involved and expect to be rich within a few weeks.

    It takes hard work, education, and consistent effort to make a steady income and a business online.
    I tried and failed quite a few times before I really found my niche and now my product creation line is coming along nicely and I plan to launch my first clickbank and WSO this month so I'm very excited.
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    • Profile picture of the author rcritchett
      Originally Posted by NikkiDelgado View Post

      Nice post.
      I totally agree that there are a lot of people online looking for a quick fix, no work involved and expect to be rich within a few weeks.

      It takes hard work, education, and consistent effort to make a steady income and a business online.
      I tried and failed quite a few times before I really found my niche and now my product creation line is coming along nicely and I plan to launch my first clickbank and WSO this month so I'm very excited.
      Thanks Nikki! You're totally on it! No work involved is impossible!

      And I'm right there with you, failed a heck of a lot! That's what it takes, apparently!

      Good luck on your WSO!

      RC
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      • Profile picture of the author Kevin AKA Hubcap
        I've learned you need to be "comfortable" being "uncomfortable". Try things you think will work and if they don't figure out why.

        If you can salvage it, do so. If not move on.

        Keep pushing, keep testing, keep evaluating. That's the nature of this business (as I see it).
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        • Profile picture of the author rcritchett
          Originally Posted by Kevin AKA Hubcap View Post

          I've learned you need to be "comfortable" being "uncomfortable". Try things you think will work and if they don't figure out why.

          If you can salvage it, do so. If not move on.

          Keep pushing, keep testing, keep evaluating. That's the nature of this business (as I see it).
          This is arguably the most important part.. "being comfortable with being uncomfortable," totally precise. Thanks for commenting!
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  • Profile picture of the author tpw
    Success is in the mind.

    Making money is in the one or two ideas that you are committed to doing.

    Having an open mind consuming new information always is the key to opening the creativity needed to unleash the power of the mind.
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  • Profile picture of the author jglopez
    thanks for the great advice! Just starting out, I am very guilty of this get rich quick mindset. I guess it is possible, but more often than not, it only happens to those people who were willing to work at it in the first place.

    I also agree with looking for a method and sticking with it. In reading a lot about IM, I've seen that it's pretty much like the real world where a restaurant business is totally different from a car manufacturing business. There are similarities, but it's an entirely new learning process!

    For now, starting out, I've decided to stick to online writing!
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    • Profile picture of the author rcritchett
      Originally Posted by jglopez View Post

      thanks for the great advice! Just starting out, I am very guilty of this get rich quick mindset. I guess it is possible, but more often than not, it only happens to those people who were willing to work at it in the first place.

      I also agree with looking for a method and sticking with it. In reading a lot about IM, I've seen that it's pretty much like the real world where a restaurant business is totally different from a car manufacturing business. There are similarities, but it's an entirely new learning process!

      For now, starting out, I've decided to stick to online writing!
      Sure! Most of us are initially. I think I speak for a lot of people when I say.. we soon find this to be a dangerous mentality.. but one that gets us to learn.

      Definitely.. on looking for something you can make work and then sticking with it. Good old Tony Robbins likes to say "most people major in minor things," and that's totally true! Dabbling in a thousand things is a million times less effective than approaching a couple with extreme precision.

      Good thing to stick with. Whatever it is, you can profit from it, if you figure out how. Thanks for commenting.
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      • Profile picture of the author suemax
        Originally Posted by rcritchett View Post

        Sure! Most of us are initially. I think I speak for a lot of people when I say.. we soon find this to be a dangerous mentality.. but one that gets us to learn.

        Definitely.. on looking for something you can make work and then sticking with it. Good old Tony Robbins likes to say "most people major in minor things," and that's totally true! Dabbling in a thousand things is a million times less effective than approaching a couple with extreme precision.

        Good thing to stick with. Whatever it is, you can profit from it, if you figure out how. Thanks for commenting.
        I think there are several key points here

        (1) - I think that those who HAVE "got rich quick" have been selling "Buy my stuff and YOU can get rich quick" products. I.e other IM'ers are their customers. They can then often mislead newbies into believing that they have made money off USING the product when in fact the money has come from SELLING the product - to the newbie.
        (2) - the use of the word "real business" (which appears in at least one of the posts above. IMO, only by thinking that ALL business needs to be REAL to survive WILL you survive in business. You need a product or service and you need customers!
        (3) - all businesses take work to get going and to keep going, and you will need skills. They may not be technical skills, but they might be, for instance, skills in how to manage the money you make!

        If it were easy, everyone would be doing it and succeeding at it.
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        • Profile picture of the author Manc
          If there were to be one most important word to do with IM surly it would be... content and this is what takes not just time but a brain. Most people want point and click software, auto this, auto that.

          Doesn't content come above all other SEO like page titles, backlinks and so on. Hell even good content comes above a great idea. To me its about trying to fool Google... but it doesn't like that. So then you have to be clued up and genuinely know what you're talking about and try to never look like a spammer but more of a guy that tried something to its fullest, loved it and is recommending it, so you set yourself almost apart from the product and talk with authority so the potential buyers think "well if this guy goes into this much detail it must be alright/safe/good value".

          This is useful when selling what might sound like outlandish IM products yourself... the usual make trillions in 2 shakes of a ducks tail type stuff, but if you write up a big review on it just showing hey, this is what this does and this is what you get for your money, yes we think it is worth it (we or I? it depends on the product I guess ) then thats it, they either buy it or they don't.

          The most satisfying thing about IM up to now for me is how I can do absolutely anything I want, I mean its all on a shoestring and I am only starting out but the work I have done already feels like real work - because it is! Somehow I have faith it will start coming together but my main aim now is to get content on my sites... before the Google bot crawls again, if anyone knows when it is please be my guest, I heard it does it once a month near the end of the month but is not publically announced, its just like 20th to the end or whatever.
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        • Profile picture of the author rcritchett
          Originally Posted by suemax View Post

          I think there are several key points here

          (1) - I think that those who HAVE "got rich quick" have been selling "Buy my stuff and YOU can get rich quick" products. I.e other IM'ers are their customers. They can then often mislead newbies into believing that they have made money off USING the product when in fact the money has come from SELLING the product - to the newbie.
          (2) - the use of the word "real business" (which appears in at least one of the posts above. IMO, only by thinking that ALL business needs to be REAL to survive WILL you survive in business. You need a product or service and you need customers!
          (3) - all businesses take work to get going and to keep going, and you will need skills. They may not be technical skills, but they might be, for instance, skills in how to manage the money you make!

          If it were easy, everyone would be doing it and succeeding at it.
          Incredible response. I think you're underscoring an important point here that yes, the get rich quick people are selling those kinds of products. I personally have a bad taste for that, like I think you do.

          Totally aligned with the fact that you'll need to cultivate skills. Definitely huge! Additionally, as we all know, something that needs to be mastered is the ability to fail miserably, a lot, and calibrate your approach and keep firing away.
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  • Profile picture of the author PaulMark
    Love it!
    Quick money will always sell.
    But it's not a good business model (to expect it).

    And anyone who's just starting out and 'get's this' is so far ahead already.
    Good news for that person.

    Good post.
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    • Profile picture of the author genietoast
      You are right. It's only when I got out of this mentality when I really did start to make money...and that was only recently.

      Well, sometimes learning the hard way is a good thing. It's definitely a teacher.
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      • Profile picture of the author rcritchett
        Originally Posted by genietoast View Post

        You are right. It's only when I got out of this mentality when I really did start to make money...and that was only recently.

        Well, sometimes learning the hard way is a good thing. It's definitely a teacher.
        Totally right on - I'm right there with you. It's like.. the learning takes place when you realize that you have to invest some real time and effort. Multi Level Complex Challenges!

        Thanks for commenting.
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    • Profile picture of the author rcritchett
      Originally Posted by PaulMark View Post

      Love it!
      Quick money will always sell.
      But it's not a good business model (to expect it).

      And anyone who's just starting out and 'get's this' is so far ahead already.
      Good news for that person.

      Good post.
      You're totally right, quick money definitely moves like fire, but as you said, not the smartest business model.

      Good point, newbs who "get it" are definitely gaining over their peers who don't. Darn good news!

      Thanks for commenting.
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  • Profile picture of the author alcymart
    Your post comes in at a coincidental moment. I been optimizing a page of mine and yesterday I was 9th in Bing... Yes, top 10 for a very competitive keyword. Today I'm second guessing which copy of my page gave me that rank? You see, I tried several copies of a page I keep trying to optimize.

    I finally got it down to 2 possible copies and now testing the one I think gave me a top 10 spot and I'm like, ok, this may take a few days before I know if this is the correct optimized copy that placed me in top 10.

    I've been 2nd guessing since yesterday. The thing is that... and someone may know the answer. The first thing I checked after IBP told me I was 9th, I checked directly at Bing and threw in my keyword! Low and behold, I wasn't 9th! I wasn't in top 10 at all. I don't get what is going on there. It's as if IBP tells me in advance that Bing will place me 9th!

    Anyway... I will wait a while to see which copy is the right one...Sorry for going off topic a bit here...but my point seemed to be relevant with your post and I somehow geared off topic I think...

    Bernard
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    • Profile picture of the author rcritchett
      Originally Posted by alcymart View Post

      Your post comes in at a coincidental moment. I been optimizing a page of mine and yesterday I was 9th in Bing... Yes, top 10 for a very competitive keyword. Today I'm second guessing which copy of my page gave me that rank? You see, I tried several copies of a page I keep trying to optimize.

      I finally got it down to 2 possible copies and now testing the one I think gave me a top 10 spot and I'm like, ok, this may take a few days before I know if this is the correct optimized copy that placed me in top 10.

      I've been 2nd guessing since yesterday. The thing is that... and someone may know the answer. The first thing I checked after IBP told me I was 9th, I checked directly at Bing and threw in my keyword! Low and behold, I wasn't 9th! I wasn't in top 10 at all. I don't get what is going on there. It's as if IBP tells me in advance that Bing will place me 9th!

      Anyway... I will wait a while to see which copy is the right one...Sorry for going off topic a bit here...but my point seemed to be relevant with your post and I somehow geared off topic I think...

      Bernard

      I get what you're saying Bernard. I see how it's relevant. It's hard to gauge when it comes to the way search engines will respond and interact to testing. I would sound like a JA if I told you I knew what the heck was happening in your situation! I never worked with ibusiness promoter, which is what I think you're referring to.

      Thanks for commenting!
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  • Profile picture of the author Keith Everett
    Originally Posted by rcritchett View Post

    I've seen this for years, and people still don't get it.

    It seems that some will be smart enough to smell the roses and create things of their own, and most, won't.

    The most dangerous mentality when it comes to Internet Marketing is the quick fix mentality.

    Picture me going "no no no.. not a good idea."

    The bottom line is that you'll have to do work, learn a ton, BE UNCOMFORTABLE, think you're failing, experience mental contradictions and second guessing, LEARN SOME MORE and eventually start getting results.

    For me, the best route to take (not saying this is the cure all) is to stick to a couple things and take the time to fire away, learning, creating and deploying those things.

    Further, I've started to just create my own stuff. Creating my own products has done me quite well and it's interesting how I started being effective when I got out of the quick fix mentality.

    Grab a hold of your psychology I say! Get out of the instant Grat Mentality!

    REMINDER: This is coming from my mental model, which consists of filters based on experience and current conditioning. This is not a cure all, the ONLY way to think about things or advice that all human beings should follow.

    Just my perspective! Thanks for reading friends.

    RC

    Hi Ryan

    Congrats with launching your own product range, I'm not going to be too far behind you...

    Totally agree that the "Money for nothing" must buy the next "shiny object" Instant Fix... OBSESSION is RIFE!

    Failure rate 97% in IM says it all really... today's society is very much pre-occupied by INSTANT wealth & fame for doing as little as possible.

    The only people who gain are the sellers of Instant Wealth creation products, the NINJA instant solutions..

    The ONLY instant money solution, I know of has 4 letters and begins with "W".... WORK!

    Am I not mistaken?

    Keith
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    • Profile picture of the author paulie888
      Originally Posted by kweb777 View Post

      Hi Ryan

      Congrats with launching your own product range, I'm not going to be too far behind you...

      Totally agree that the "Money for nothing" must buy the next "shiny object" Instant Fix... OBSESSION is RIFE!

      Failure rate 97% in IM says it all really... today's society is very much pre-occupied by INSTANT wealth & fame for doing as little as possible.

      The only people who gain are the sellers of Instant Wealth creation products, the NINJA instant solutions..

      The ONLY instant money solution, I know of has 4 letters and begins with "W".... WORK!

      Am I not mistaken?

      Keith
      In my opinion, this is the primary issue that causes failure rates to be sky-high in IM. Why is it that products promising instant riches and results seem to be the most popular and sell the most of all?

      People have become preoccupied with instant gratification in today's society, and this is just another way of saying that they want things easy. These two terms are virtually synonymous, because if you can have something instantly, it basically implies to most people that it's got to be pretty easy to obtain, right?

      It all boils down to people being afraid to invest time and hard work in anything. It'd be perfectly alright to start off with no money, no experience and no resources, but if you aren't willing to commit significant time and effort to making IM work, then you might as well give up right now!
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  • Profile picture of the author scortillion
    If you’re going to promote other people’s products that still requires work; if you buy and resell resale right, master resale right, or private label right products it all requires work. Too many people are lead to believe, and BELIEVE, that all they have to do is put the web page up online and the money will start rolling in, all with NO work.

    Sorry to say that the only people making money this way, is those selling the product. I tried too, and I’ve seen other of you do the same thing, to make a product that actually was of value only to be passed by.

    Was the product bad? No. What was bad is that we did not offer the people what they want. What do they want? The people want a product that APPEARS to be of value with a promise of fast income.

    I hate to say that but I found that to be true. If you develop a product with a great benefit and try to sell just that you’re sales will be limited; but if you develop a so-so product with the appearance of having the potential of making the purchaser a ton of money, you’ll sell hundreds.

    So if you are a moral product creator, which from talking to many people here I believe most of you are, the trick becomes developing a product of value and having the potential of making money for those buying the product.

    Now this applies if you are selling to the internet marketing crowd; if you develop a product of value for those outside of the IM field you stand a better chance of selling it. But if you are developing a product for a Warrior Special Offer it better have a high potential to directly, or indirectly, make money for those purchasing it; and the quicker the results the better your chances of selling.

    This is what I have observed, I may be wrong, but it’s the opinion I’ve formed.
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  • Profile picture of the author peterhawkins
    Too many quick fix push butto products of late have led to this problem, sales pags promising the earth and moe for just a smal 37 dollar investmen then around 5 upsells.
    The sooner the FTC step in and out a stop to these get tich scamsters then perhaps there wil be change in the ''newbies'' mantatlity too!
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    • Profile picture of the author rcritchett
      Originally Posted by Katie Byrd View Post

      Nice post. I agree that instant gratification is a dangerous mentality and one that is rampant in internet marketing.

      Why is it that my friends expect me to tell them how to make money online like it's something that can be done overnight? Would you open a store on Main Street and expect it to make a profit the next day? Absolutely not!

      A solid, stable online business take time and investment (or more time if you don't have the investment) to build. So many have the mistaken idea that all you have to do is open up your laptop and the dollars will flow out of it!
      Thanks Katie! Good comparison "opening a store and expecting to profit the next day." Simple but powerful!

      Thanks for commenting.
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  • Profile picture of the author IMoptimizer
    Internet marketing takes a lot of training and practice. I think we expect everything to be a quick fix. When we see internet marketing as a money making tool, we have this feeling that we'll start making money within a day or two. That's certainly not the case. You need to work at it otherwise you wont make anything.
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  • Profile picture of the author rickcast66
    Oh where to get started. It's tough being a newbie. A quick fix would be great. I already know it's going to take time, but I still don't want to see too much time wasted. To hit the ground running would be nice.

    As a family man with full time job, you don't have too much time to be fumbling much.
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    • Profile picture of the author IMoptimizer
      Originally Posted by rickcast66 View Post

      Oh where to get started. It's tough being a newbie. A quick fix would be great. I already know it's going to take time, but I still don't want to see too much time wasted. To hit the ground running would be nice.

      As a family man with full time job, you don't have too much time to be fumbling much.
      It's hard starting out, especially when you're devoted to a job already. Just do your best with whatever time you have. Make sure to schedule your time well so you can feel secure with your life.
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  • Profile picture of the author andrea_vk
    Good thoughts.

    I think a committed mindset is important. From experience I have succeeded at things(not only talking about INternbet Marketing) when I was committed and sticked to my priorities.

    Unfirtunately is something I have been battling with internet marketing specially when I have too much in my plate. I find I used to concentrate easier when had no kids and other things to distract me. Thisis just my experience.

    But yes I think instant gratification is dangerous, but it seems nowadays that is very common and not only in internet marketing but if you look at the youth all they want everything and now.


    Andrea
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    • Profile picture of the author rcritchett
      Originally Posted by andrea_vk View Post

      Good thoughts.

      I think a committed mindset is important. From experience I have succeeded at things(not only talking about INternbet Marketing) when I was committed and sticked to my priorities.

      Unfirtunately is something I have been battling with internet marketing specially when I have too much in my plate. I find I used to concentrate easier when had no kids and other things to distract me. Thisis just my experience.

      But yes I think instant gratification is dangerous, but it seems nowadays that is very common and not only in internet marketing but if you look at the youth all they want everything and now.


      Andrea

      I agree on some levels with a lot of what you're saying Andrea. Glad you found this post useful, thanks for commenting! Good luck!
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      • Profile picture of the author Burtgummer
        Most of these people who want quick money with internet marketing were introduced to IM BECAUSE some guru or product said it is quick money.

        Take the Clickbank Code for instance. This is actually the product that sparked my interest in IM as a whole. I never actually bought it because I was smart and researched it. But on the sales page, he basically said "A clickbank newbie made $40,000 in 14 days!"...or something like that.

        Keywords? Newbie, 40 grand, 14 days. That is screaming "THIS IS EASY!" to the reader. We all know that it's a flat out lie.

        And that's just one of the thousands of products out there that promise that. Heck.....just go to the WSO forum. Sorry, but it's really sad in my opinion, because the 'easy money' concept is still floating around. The titles scream "easy money", and then in the fine print they say you have to put in the work to succeed. Chances are, people don't read that fine print.

        You can only blame yourself for failure so much. This 'easy money' concept is thanks to internet marketers themselves. It disgusts me.
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        • Profile picture of the author paulie888
          Originally Posted by Burtgummer View Post

          Most of these people who want quick money with internet marketing were introduced to IM BECAUSE some guru or product said it is quick money.

          Take the Clickbank Code for instance. This is actually the product that sparked my interest in IM as a whole. I never actually bought it because I was smart and researched it. But on the sales page, he basically said "A clickbank newbie made $40,000 in 14 days!"...or something like that.

          Keywords? Newbie, 40 grand, 14 days. That is screaming "THIS IS EASY!" to the reader. We all know that it's a flat out lie.

          And that's just one of the thousands of products out there that promise that. Heck.....just go to the WSO forum. Sorry, but it's really sad in my opinion, because the 'easy money' concept is still floating around. The titles scream "easy money", and then in the fine print they say you have to put in the work to succeed. Chances are, people don't read that fine print.

          You can only blame yourself for failure so much. This 'easy money' concept is thanks to internet marketers themselves. It disgusts me.
          Unfortunately, this instant gratification mentality is perpetuated in just about every IM product aimed at newbies especially. It's good to be aware of this and not let it take root in our minds, because it can creep in insidiously, and we need to vigilantly guard against this. It can keep us from accomplishing many great things, simply because it would cause us to think that things weren't happening "fast enough".

          Paul
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  • Profile picture of the author kianhowe
    I say that this mentality was formed as a result of the so called gurus selling the quick fix dream to aspiring internet marketers.

    Start by clocking in 5 hours a day of work I say. And results will come. For me it worked this way.
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  • Profile picture of the author Breezy1
    Banned
    Instead of going through all of this trouble trying to sell stupid PDF products with hyperlinks, its just best to get a degree and get a 9-5 just like the rest of the world. You'll have a better chance at making money in that aspect.
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  • Profile picture of the author fathertime
    I totally agree with you here. The blame is on the pioneers of the IM world who have built up this persona of the "Lazy Internet Marketer" who just lays on the beach, occasionally checking his laptop and stacking thousands to millions, simply by pushing a button to get it all started.

    Not saying anything negative towards these guys, as if it weren't for them, we probably wouldn't even be here! However, there is a big misconception of the life of an IMer, and that mentality definitely had to be addressed. The saying of working "smarter not harder" is the basis of the IM world. However, there is no dodging hard work, period. Once the newbies understand this, they will be better off.

    There is no easy way out in reaching financial freedom, only different routes. In any route that is taken, if you are not afraid to get your hands dirty and endure a little stress, success is right around the corner!

    Great post man!
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