11 Rules for choosing Domain Name

by durgyy
34 replies
  1. Brainstorm 5 Top Keywords
  2. Make the Domain Unique
  3. Only Choose Dot-Com Available Domains
  4. Make it Easy to Type
  5. Make it Easy to Remember
  6. Keep the Name as Short as Possible
  7. Create and Fulfill Expectations
  8. Avoid Copyright Infringement
  9. Set Yourself Apart with a Brand
  10. Reject Hyphens and Numbers
  11. Don't Follow the Latest Trends
#choosing #domain #rules
  • Profile picture of the author Gilearn
    That is good summary about choosing domain names. what about ownership what are the rules to consider.
    Signature

    Domain and Hosting Services

    {{ DiscussionBoard.errors[3912344].message }}
  • Profile picture of the author Joseph Wilcox
    Originally Posted by durgyy View Post

    1. Brainstorm 5 Top Keywords
    2. Make the Domain Unique
    3. Only Choose Dot-Com Available Domains
    4. Make it Easy to Type
    5. Make it Easy to Remember
    6. Keep the Name as Short as Possible
    7. Create and Fulfill Expectations
    8. Avoid Copyright Infringement
    9. Set Yourself Apart with a Brand
    10. Reject Hyphens and Numbers
    11. Don't Follow the Latest Trends
    I'm sorry but I have a hard time reading number 10 and your signature at the same time.

    I think that if you're genuinely trying to create a brand, you can reject most SEO rank type ideas and simply go with a good name. This is an odd philosophy in times when exact match domain names are the hottest thing to have. Ultimately, the domain name will mean less and less if your content is better and better.

    JW
    {{ DiscussionBoard.errors[3912385].message }}
    • Profile picture of the author durgyy
      Originally Posted by Joseph Wilcox View Post

      I'm sorry but I have a hard time reading number 10 and your signature at the same time.

      I think that if you're genuinely trying to create a brand, you can reject most SEO rank type ideas and simply go with a good name. This is an odd philosophy in times when exact match domain names are the hottest thing to have. Ultimately, the domain name will mean less and less if your content is better and better.

      JW
      Ya The no 10 rules is true when you are going create Brand. For Creation of Blog If you are using long tail keyword its worth to use hypen . It will easy to remember long tail name.
      What do you think , Correct me if i am wrong
      {{ DiscussionBoard.errors[3912851].message }}
    • Profile picture of the author chykee
      i think this rules are alright..
      Signature

      Read the forum rules! And STOP posting nonsense one-liners, before you lose your account.

      {{ DiscussionBoard.errors[3913607].message }}
      • Profile picture of the author Alex Davis
        This is good information, i'm assuming that you recommend using only dotcom because it's more recognised. Does it really make a difference to traffic to your site?
        What about dotorg, isn't that a good option?
        {{ DiscussionBoard.errors[3913711].message }}
  • Profile picture of the author KLaAz0r
    I agree with the rules, but you can also make a lot with name domains if you do it right
    Signature
    I will create high quality graphics
    for $5
    ->CLICK HERE<-
    OFFER ONLY FOR 2 WEEKS
    {{ DiscussionBoard.errors[3913692].message }}
  • Profile picture of the author Edwin101
    Thanks for sharing!!
    {{ DiscussionBoard.errors[4567183].message }}
  • Profile picture of the author SUPER Louie
    [DELETED]
    {{ DiscussionBoard.errors[4567345].message }}
  • Profile picture of the author davidrisley
    #12 - Make it word-of-mouth ready.

    In other words, you should be able to say the domain and not have to spell it. Also, if it could be interpreted in different ways, register the alternatives. For example, if it has a number in it, grab the WORD and the DIGIT. Like "three" and 3. Again, for word-of-mouth readiness.
    {{ DiscussionBoard.errors[4570999].message }}
    • Profile picture of the author Wayne M.
      Nice list.

      Anyone have/adhere to a max character count?
      {{ DiscussionBoard.errors[4571422].message }}
      • Profile picture of the author Julie M
        Originally Posted by Wayne M. View Post

        Nice list.

        Anyone have/adhere to a max character count?
        not a max character count per say, but I generally won't go over 3 words. I suppose that's about no more than 20-25 characters, but more than 3 words starts going against many of the rules discussed - easy to remeber, etc.
        {{ DiscussionBoard.errors[4574694].message }}
  • Profile picture of the author barrogz
    Thanks for the rules have taken notes and I will keep this in mind when getting new domains
    {{ DiscussionBoard.errors[4571463].message }}
  • Profile picture of the author ydok
    Don't Follow the Latest Trends
    why? is that easy to accept for the older ?:confused:
    {{ DiscussionBoard.errors[4572687].message }}
  • Profile picture of the author Emilefsn
    Great post!

    I think building brands without search relevance takes a lot of time, and even more financial backing. For anyone starting an online business from home, I wouldn't recommend it. Google takes ages to recognise authority and in the time it takes to recognise that, you need to maintain growth and get visitors and keep the site updated with new content. I don't think Amazon, Ebay would be as big a force if they had to start trading from scratch todaywith no backing.

    Running big money making sites take a lot of resource period.

    I could be wrong, and I'd like to be wrong, so if someone could prove to me without a shadow of a doubt, I'm ready and willing to learn.

    Cheers
    {{ DiscussionBoard.errors[4574331].message }}
  • Profile picture of the author alexshand
    Choosing the proper Domain Name is very important when you want to start your own website. I believe it is one of the factors that can tell your website will be a success or not. Thank you so much for sharing this.
    {{ DiscussionBoard.errors[4574566].message }}
  • Profile picture of the author V8200T5
    Many people say that domains with hyphens are not as good as the ones without them, but I think it's just about the memorability isn't it? Also domains without hyphens tend to be easier to type, but if you just rely on SEO or paid traffic in my opinion it is not really important if the domain has a hyphen or not.
    {{ DiscussionBoard.errors[4574787].message }}
  • Profile picture of the author jewel3000
    I like your list. There are a couple of points I'm not sure about, though.

    For one, I think people should brainstorm a lot more than 5 keywords. The last time I had to choose a domain name, *nothing* I wanted was available. I had to go back to the drawing board to come up with a name that was both suitable and available.

    I also still like the idea of hyphenated domain names. The search engines pay attention to the use of keywords in a URL, so every little bit helps you draw traffic to your site.

    I actually just posted a how to get a website tutorial for newbies the other day. A few tips for choosing a domain name were included, if anyone's interested.

    Good write-up!
    Signature
    SEO Copywriting Services | Content Writers @ CopyClique.com
    Sales Letters | Web Page Copy | SEO Articles | Blog Posts | Reports | Ebooks | Press Releases
    {{ DiscussionBoard.errors[4575061].message }}
  • Profile picture of the author stopper
    keep it short and easy to type and get the dot com
    Signature
    http://www.charlesmomo.com Are you interested in 200 to 400 visitors a day to your site
    {{ DiscussionBoard.errors[4576320].message }}
    • Profile picture of the author yeahvairily
      good stuff here - I Like it
      {{ DiscussionBoard.errors[4577708].message }}
    • Profile picture of the author wolfmanjack
      Originally Posted by stopper View Post

      keep it short and easy to type and get the dot com
      there are plenty of cot nets and dot orgs that outrank the cot coms. if the dot com is taken take one of the other 2
      {{ DiscussionBoard.errors[4581437].message }}
      • Profile picture of the author Jonathan 2.0
        Banned
        I would add use your imagination. There's actually many, many "valuable" domains still out there.
        Signature
        "Each problem has hidden in it an opportunity so powerful that it literally dwarfs the problem. The greatest success stories were created by people who recognized a problem and turned it into an opportunity."―Joseph Sugarman
        {{ DiscussionBoard.errors[4581480].message }}
  • Profile picture of the author cindymariehess
    Good list. Thumbs for it!
    {{ DiscussionBoard.errors[4578743].message }}
  • Profile picture of the author showmack
    Originally Posted by durgyy View Post

    1. Reject Hyphens and Numbers
    Reject Hyphens if you are planning to establish a brand. If you just want to create a money making website then you can use hyphens to separate the keywords in a domain name.
    {{ DiscussionBoard.errors[4578885].message }}
  • {{ DiscussionBoard.errors[4579038].message }}
  • Profile picture of the author beaubigge
    I agree with this, choosing domain name is very crucial so it needs ample time to find the right one. Thanks for the list.
    {{ DiscussionBoard.errors[4579529].message }}
  • I kinda agree with you a little bit. However, the domain theory was already debunked years ago. I have some sites that do not share the same name with the keyword and still manages to get on top and get decent amount of traffic. Domain name carries a little wright when it comes to ranking a site. A site with a good number of backlinks can outdo a site with a keyword-natured domain.
    Signature
    White Label Outsourcing
    Whatever IT service you may serve or need, getting your staffs from us is like buying goods straight from the factory.
    {{ DiscussionBoard.errors[4579536].message }}
  • Profile picture of the author tarad
    OK list, u did good in summing up the basics.

    I think the key in getting an effective domain name for your business is;
    *Take your time and do the fundamental research as to the growth and sustainability of your business.

    Any domain you take must appeal to the customer (your target audience).
    dotcoms are usually better mainly for SEO purposes, but in the long run, it's negligible - People bookmark you know!, and they tend to learn or memorise the name.
    Signature
    Suddenly everything online is "Weird." Fat loss tricks. Muscle building tricks. And more. But what's REALLY weird is getting 100's of leads and $394 DAILY
    {{ DiscussionBoard.errors[4579857].message }}
  • Profile picture of the author tarad
    OK list, u did good in summing up the basics.

    I think the key in getting an effective domain name for your business is;
    *Take your time and do the fundamental research as to the growth and sustainability of your business.

    Any domain you take must appeal to the customer (your target audience).
    dotcoms are usually better mainly for SEO purposes, but in the long run, it's negligible - People bookmark you know!, and they tend to learn or memorise the name.
    Signature
    Suddenly everything online is "Weird." Fat loss tricks. Muscle building tricks. And more. But what's REALLY weird is getting 100's of leads and $394 DAILY
    {{ DiscussionBoard.errors[4579872].message }}
  • Profile picture of the author barbling
    Don't forget about image branding too. For example, my non-IM business is the Success Tactics of the Mama Bear Mother at Success Tactics of the Mama Bear Mother by Barbara Ling . I chose the *me* ending because, well, it's *me*.

    The concept also lends itself well to graphics and the whole parenting niche itself (ie, tiger mother, mama bear mother, which actually is my nickname at my dojo).

    In short, do NOT write off the long-term possibilities.
    {{ DiscussionBoard.errors[4579991].message }}
  • Profile picture of the author interspire
    I disagree with alot of your points.

    Why only go with .com when you can pretty much make what ever word you want now!

    like find.me instead of findme.com.

    Also why make the domain easy to remember and type when most people just use search engine instead of typing the domain in these days
    {{ DiscussionBoard.errors[4581527].message }}
  • Profile picture of the author hireava
    Great tips durgyy! Thanks for sharing!
    Signature
    {{ DiscussionBoard.errors[4584985].message }}
  • Profile picture of the author dorianjohn425
    Originally Posted by durgyy View Post

    1. Brainstorm 5 Top Keywords
    2. Make the Domain Unique
    3. Only Choose Dot-Com Available Domains
    4. Make it Easy to Type
    5. Make it Easy to Remember
    6. Keep the Name as Short as Possible
    7. Create and Fulfill Expectations
    8. Avoid Copyright Infringement
    9. Set Yourself Apart with a Brand
    10. Reject Hyphens and Numbers
    11. Don't Follow the Latest Trends
    Great list Domain names must be catchy as well ...
    {{ DiscussionBoard.errors[4586128].message }}
  • Profile picture of the author scsheldon33
    Thanks for sharing ...helpful list

    I still use .org and .net too...
    {{ DiscussionBoard.errors[4586285].message }}
  • Profile picture of the author freedavin
    Banned
    [DELETED]
    {{ DiscussionBoard.errors[4586588].message }}
    • Profile picture of the author coachkat
      These rules are similar to what I coach brandability:

      1. Make it clever and catchy
      2. Keep numbers out
      3. Keep it to 15-20 characters or less (between the dots)
      4. Make it easily spelled when heard
      5. Keep words that sound like numbers out, such as two, to, too, 2, for, four, fore, 4, eight, ate, 8
      6. No dashes/hyphens
      7. MUST have the .com
      8. Have it indicate what you do
      9. Make sure it doesn't "trip" over the tongue when said outloud

      I think that's all of them!
      Signature
      Katheryn L. Olsen aka "Coach Kat"
      Self-Mastery Coach For Entrepreneurs
      Transformational Public Speaker
      http://www.SuccessOrSabotage.com
      {{ DiscussionBoard.errors[4591723].message }}

Trending Topics