You see everyone has strengths and weakness . Nobody is good at every thing all round.You would be really good at something and really crap at other things . For instance , I am crap when it comes to technical stuff or programming , If i try to learn it myself not only will i waste so much time , i would never be as good as someone who has sincere self-interest in programming or handling technical things.
If you are like most marketers including myself , you are trying to do everything yourself .
You are the guy doing the sales letter , doing the marketing research ,dealing with consumer service , product fulfilment, creating products , driving traffic, building a list ,handling the legal stuff , business building ,creating profit systems , doing finance , doing affilate marketing , writing copy ,doing graphics, handling technical problems , programming ,book keeping, recruiting affiliates and doing programming and on and on
If you are doing your business this way . You would quickily burn out . No matter how good you are at handling stuff ,
the fact is that it is just too much for one person alone to handle. You need help . What good is creating wealth if you kill yourself in the process
Be the person putting the teams together . For instance , if you are building a house , you want to be the guy who create the plans for the house and gets the best team to build your house fast . You want to hire the expertise of plumbers , construction workers , electrician e.tc.c
You do not want to do the carpentry yourself , you don't want to do the plumbing especially when you do not have a clue about it . You do this so that the house gets built without you . If you do this , you can build many houses you can sell faster than you can create on your own
In the same way , if you are buidling a business , you want to set the plans up and hire the best people . Don't try to learn copyrighting yourself,
programming yourself e.t.c you want to hire their expertise so that they provide a quick professional service and help you build many more businesses than you can yourself the experts you hire make up your organisation or institution . Do you have an organisation structure or are you your entire organisation ??
Every organisation has a CEO whose job is to maintain the vision of the company , discover business development opprtunities ,
organise every part of the business , look for ways to increase profits
You are the CEO of your company . If you don't maintain the vison of your company , who is going to do that ?
If you don't co-ordinate every part of the business to work , how can you reach company targets ?
Your job is to work ON the business NOT in the business . once you set up the system and you have a business model that works then it is
time to step out of your business and start working on the business not in the business .Once you your systems are set up , you can train people to run the day to day opeartions of your system so that you focus on business growth . your business should run without you .
You need to build an institution or an organisation that helps you get the work done and create results faster than you could do yourself.
Leverage other experts time , expertise and energy
It is much smarter to just work on your strength alone while you outsource the rest to the bettter skilled people than yourself.
Let other people do the work for you . This is just smarter . Give up the idea that you have to do it all yourself and keep all of the profits .
Share the profits and make way more with a strong team .
Which is better : 100 % of $12,000 a year or 35% of $1.6 million in a year ($560,000). You are right . $560,000 beats $12,000 any day .
They would do the work much faster and much better than you can ever do alone .They would save you time and help you achieve results faster
Learn to leverage other people strengths . Let others do the work you hate while you focus on what you do best You need a team .
You need a team that have serious strengths at the skillset you require . A team multiplies your effectiveness .
Start building your team today !! Who do you need on your team to succeed ?