I'm fighting mad, and you should be too!
Ya know, there's a part of me that is embarrassed by watching heavyweight boxing or cage fighting on television. I mean, the idea of watching two grown men standing toe-to-toe pummeling each other to a bloody pulp is kind of disgusting. Nonetheless, there is something about such things that does pull me in.
You've seen that stuff too, I'm sure. There is a certain honesty about the whole thing. There are no excuses. There is no running to mommy for help and protection. It's a matter of physics, physiology, metabolic efficiencies, discipline and training.
At some point one of the contestants delivers a blow to his opponent which stuns or perhaps incapacitates him momentarily. A cloud of confusion envelopes the wounded warrior. The fighter delivering the blow has a decision to make. Shall I give my opponent a moment to recover his senses, or--shall I deliver the coup de gras--the finishing blow--to put him down for the count.
A winning fighter will always choose the latter option.
An analogy can be made here related to Internet marketing. I struggle with this myself and it is likely many others do too. You have a good day. Let's say you pull in $500 in sales. Great! But then you start thinking... I did pretty good today. Now I can take a couple of days off and relax. It's like the fighter above stunning his opponent and while that opponent is wobbly legged and dazed, the other fighter decides to give him a few moments to recoup his balance and composure.
But it was at that instant that the opponent should have been unmercifully dispatched to the canvas. Strike while the iron is hot--that's the theory.
When I have a good day or a good week I have to force myself not to become complacent. Don't let the opponent go! If you have a good day then keep on doing what got you to that good day with a vengeance! That is not the time to rest. That is not the time to slow down.
But most people will slow down at that point. That is their weakness; don't let it be yours.
I tell people all the time: To succeed in this business one must be willing to do what their competitors are unwilling or unable to do. Find their weaknesses and exploit them. Complacency is a disease that is contagious. When you have a great success, push forward and do not settle into a self congratulatory mode where you accomplish nothing.
Always be earning. Always be pushing. This IM thing isn't a game; don't confuse it for one. Those who hesitate will be left behind.
--Mike
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