Is Cold Calling your Leads Still Works?

22 replies
I want to have your opinion about calling leads!

What is the best way to build a business?

Some still believes that calling leads is what builds a business, other saying that people are sick and tired of people calling them for their business opportunity while other scamming people with their automated calling system.

I am sure that I am the only one who got this attitude, but I love to talk with people I had made a connection before, means I had sign up or bought something from them or they signed up in my business. I don't like to buy a list and call them, because most of the time they never signed up to be contacted for a business opportunity nor they are ever interested to start anything.

My secret is, that I love to check someone website out, and when I like what I see and the personality of that person which promises me to have what I need I like to buy, but I was never contacted from the people I bought something by phone.

Now my question,

Are People still responding to phone call or are they more responding to your website? What is your experience and where is the trend moving?
#calling #cold #leads #works
  • Profile picture of the author SolveProblemsNow
    The best strategy is to warm them up using proactive marketing before you make the "cold" call. Send them an email or a snail mail so that you don't suprise them when you call.
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    • Profile picture of the author gorvene
      Originally Posted by SolveProblemsNow View Post

      The best strategy is to warm them up using proactive marketing before you make the "cold" call. Send them an email or a snail mail so that you don't suprise them when you call.
      This is a wonderful strategy that I presume will work..
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  • Profile picture of the author jameshutchins
    nice advice.....
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  • Profile picture of the author stopper
    It may be beneficial to use more than one strategy in getting to to potential customers like direct mail and using present customers to get leads. Questionnaires can help where applicable but spread your nets wide
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    • "My secret is, that I love to check someone website out, and when I like what I see and the personality of that person which promises me to have what I need I like to buy, but I was never contacted from the people I bought something by phone."

      ***********************

      I do that to.

      I then leverage that authentic attitude on the phone and emails.

      I would recommend (with any marketing, hard work involves moving toward what your most comfortable with), I like Call/Email/Call approach.

      phone call (includes leaving a message) - "I like what your doing", "went to your site and had a question" , was at your website and noticed something, call me I have something that may help you" etc..,

      then "by the way I sent you an email, hope it helps"
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      • Profile picture of the author Jmon
        Yes i would agree cold calling is a great way to get connected with people and build awesome relationships but sometimes it can be tough and stressful but i would suggest combine cold calling with a cool website of your business that promises to help people
        Best of Luck
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    • Profile picture of the author jamesboulay
      Originally Posted by stopper View Post

      It may be beneficial to use more than one strategy in getting to to potential customers like direct mail and using present customers to get leads. Questionnaires can help where applicable but spread your nets wide

      Asking your current customers for 3 referrals who may benefit from you is an age old tactic that's work forever.
      A twist I use on it is asking them if they'd mind having them at our next (current client and my) meeting to introduce us. The lead is going to be more comfortable, you're not intruding at a "bad time" where they forget to call you back. Another reason I feel this has worked for me, is they can actually "watch a demo" of what you can do for them.
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  • Profile picture of the author ernestrategos
    It does work.

    The catch is you must have the right attitude, which is (being reductionist) "rejection is not personal" and "I enjoy cold calling"

    I also think you should have many means to prove you're the right person to do or provide what you're selling, that means a nice integrated marketing strategy.
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  • Profile picture of the author PinkVelvet
    I've worked at a calling center before and was able to get leads quickly. In fact, I was the top sales person there but I'm someone who is shy and simply can't take rejection. Wow, I wonder how I even did that job - lol. Anyways, cold calling is a great way to handle business if you know how to do it correctly.

    As for me - I prefer sending them my website and skip chatting.
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    • Profile picture of the author jamesboulay
      Originally Posted by PinkVelvet View Post

      I've worked at a calling center before and was able to get leads quickly. In fact, I was the top sales person there but I'm someone who is shy and simply can't take rejection. Wow, I wonder how I even did that job - lol. Anyways, cold calling is a great way to handle business if you know how to do it correctly.

      As for me - I prefer sending them my website and skip chatting.
      None of my friends believe I'm shy! I'm afraid of rejection, the thing that I think started to massively turn my sales around is asking why. I love debating so that made things a bunch easier as I could rebuttal their "no"!
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      • Originally Posted by jamesboulay View Post

        None of my friends believe I'm shy! I'm afraid of rejection, the thing that I think started to massively turn my sales around is asking why. I love debating so that made things a bunch easier as I could rebuttal their "no"!
        good to do. continue to think of this as debate.

        Tony Robbins says the thing to do to change, and change a belief is to question the "legs that hold the table (belief) up.

        the best salepeople are those that don't sell, they listen, they respond back professionally, and with they're points just like a debator does.

        hers is something to consider, in an effort to move away from labeling yourself "shy"

        shy1   [shahy] Show IPA adjective, shy·er or shi·er, shy·est or shi·est, verb, shied, shy·ing, noun, plural shies.
        adjective
        1.
        bashful; retiring.
        2.
        easily frightened away; timid.
        3.
        suspicious; distrustful: I am a bit shy of that sort of person.
        4.
        reluctant; wary.
        5.
        deficient: shy of funds.
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  • Profile picture of the author Nicky Papers
    It all depends on how you value your time. If you are bootstrapping your business, cold calling as well as local networking events should be looked at more seriously as the barrier to entry is minimal and the potential to monetize your efforts presents itself.

    Getting More Out of Cold Calling

    1) What is the goal of your pitch? Instead of focusing on "solutions" or "what you can do" to increase traffic, visibility, or conversions for the prospect, talk about what the business owner is most interested in, Return on Investment.

    2) Watch some sales training videos. Inspiration is just a click away! Check out: SandlerWorldwide's Channel - YouTube to take your sales game to the next level.

    3) Discuss the obvious. If you find that a local business is placing ads on Craigslist every day, discuss that on your call. Creating ads / Internet marketing practices may not be their forte or it may have become too time consuming for the prospect. Letting the prospect talk about their experiences and what is challenging for them will dictate the way you close the call.

    4) Define the objective. Tell the prospect what you are looking for on the first call. Is it an appointment? A follow up call? Be clear as to how you plan on following up after the prospect has been qualified.

    5) Guard the proposal, sell the proposal. Always schedule an appointment (phone, Skype, in person, etc.) to discuss the proposal. Let the prospect know that you are "going to work for them" and will get back to them with a solution. Don't expect the prospect to bite on a proposal sent by e-mail if you made an introduction through a cold call. They'll most likely not e-mail you back or forget the conversation you had. Show the value of your time in drafting the proposal. Proposals need to be sold, period.

    Dialing for dollars is not easy! Remember, cold calling is a skill that will help you in all areas of your business and will get you comfortable with presenting your offerings to people that may not be familiar with Internet marketing. Good luck!
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  • Profile picture of the author terip
    I agree with most of the people that cold calling is still a great way to get good leads. The beauty of it is that it can be combined with other marketing means, like SEO or snail mail, to get the results you need.
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    • Originally Posted by terip View Post

      I agree with most of the people that cold calling is still a great way to get good leads. The beauty of it is that it can be combined with other marketing means, like SEO or snail mail, to get the results you need.
      Cold calling can make President Obama headed about national jobs for American people. Most cold calling is auto-responder integration. Cheap cost but great profit for marketing.

      ************************

      great input.

      Combine cold calls with voice broadcasts (auto calls)?

      for example :

      business problem : most biz. and salespeople give up contacting prospects after 1-3 calls (research shows it can take appx. 7 contacts to get a sale).

      solution : use automated calls with complimentary email, after you made a 1st cold call (research shows auto-calls increases open rates on email and direct mail).

      business impact :

      A.the more someone hears from you the more trust & credibility.
      B. the more potential referrals from "I know I guy, he contacts me all the time, hears his email and phone #".
      C. through time, given human nature, they can conclude "they are still around, so they must be doing something right"
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  • Profile picture of the author evelynholman
    good share
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  • Profile picture of the author maile15
    Hmm, best advice for cold calling,

    Dont send them beforehand Material, this calls spam! Never call Tuesdays, people are busy and not in the mood to talk. Have a short introduction, smile and laugh during the call... some of mine tips of making good cold calls!
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  • Profile picture of the author YellowGreenMedia
    Cold calling sucks big time... people don't like it when you call, they feel it is a invasion of privacy, and there right i always hang up right away when a cold caller calls me... I do get my clients with mail and video... there is no need to get abused for obtaining a view clients IMHO
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    • Originally Posted by YellowGreenMedia View Post

      Cold calling sucks big time... people don't like it when you call, they feel it is a invasion of privacy, and there right i always hang up right away when a cold caller calls me... I do get my clients with mail and video... there is no need to get abused for obtaining a view clients IMHO
      I'm glad you stated it was your opinion.
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  • Profile picture of the author GenerousBoy
    If you're going to do a cold call, I think you need to have something very specific to offer, which is more like a tweak to someone's business than a big proposal to overhaul the whole damn thing. Then, if you can get your foot in the door and do a small job, you might be offered more work. In any event, you're looking at a lot of calls before you get so much as a lead. You're better off approaching people you know - your dentist, your accountant, etc. and trying to see if you could do something for them. Get a few jobs, a reputation... then people will cold call you!
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    • Profile picture of the author Chrismiksen
      Cold calling definitely works, but it's all about your delivery. As someone suggested earlier in this thread, it wouldn't hurt to send a quick email prior to calling. Or, even better, send everyone you plan to cold call a small gift (nothing expensive -- something cheap will do). It's one way to stand out.
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  • As far my experience with generating leads and turning them into customers I would say just one thing that no matter which way/method you are applying, what matters is how effective you are with whatever you are doing. When I used to bag clients I many times had a little war of words with them and truly speaking this was one of my strategies to bag him/her. Well this strategy has mostly worked with male clients over the age of 35 almost. After my all trials whenever I found that now he/she will put off the phone I just start with Why don't you will take? What's you problem and all? Lolz I know it is funny but my this attitude was liked by many of my clients who themselves were bagged by this strategy. You just tell yourself one thing that how I can't bag him and rest will automatically follow.
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    • Originally Posted by whitestonesolicitorsuk View Post

      As far my experience with generating leads and turning them into customers I would say just one thing that no matter which way/method you are applying, what matters is how effective you are with whatever you are doing. When I used to bag clients I many times had a little war of words with them and truly speaking this was one of my strategies to bag him/her. Well this strategy has mostly worked with male clients over the age of 35 almost. After my all trials whenever I found that now he/she will put off the phone I just start with Why don't you will take? What's you problem and all? Lolz I know it is funny but my this attitude was liked by many of my clients who themselves were bagged by this strategy. You just tell yourself one thing that how I can't bag him and rest will automatically follow.
      good input.

      I believe that the market is so vast, that personalities, inclinations, and motivations of the people we sell to so varied, with all the products/services everybody is exposed to, and knowing small business buy everyday, that you can say anything, be anybody, have any level of skill and you will sell.

      so, just keep calling and sell your way, say what makes you passionate... etc.., and that will be communicated to who you speak to.


      effectiveness Is becoming better at what you say, how you say it, and to who.
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