What Numbers Are Being Shared?
One last reason people are willing to share numbers is that they often lack context.
For example, if I spend $800,000 buying AdWords traffic and then make $820,000 in affiliate commissions I could say "look at how I made nearly a million in affiliate commissions last year."
Without the cost of revenues, just seeing a number out of context has little value. And let's say that the affiliate payout was 8% of sales. Well then the same above example could be about how I sold "over $10 million Dollars" in products last year.
$10 million sounds far sexier than $20,000!
Someone who is making 5% on pushing big numbers might not be earning that much, but they can still make it sound like a lot.
The same thing is true with retail. It is really easy to sell a million Dollars worth of product at a 5% margin, but then saying you make $4,000 a month isn't quite as impressive as saying you made a million Dollars.
A lot of Warriros are all about "selling the dream" or "selling the lifestyle."
I roasted one sell a dream internet marketer after I caught them leaving a variety of hate comments on my site using various pseudonyms. When I did that they sent me an email complaining about feeling like I was ripping them down for all they worked so hard for 16 hours a day for years.
Meanwhile their sales letter selling their get rich quick software made it sound like all they did was drink beer and go fishing while the money rolled in.
Many internet marketers lie to make a sale! And for every honest person there is out there, there is likely dozens of parasitic offers.
You have to dig deeper into the numbers & even the sales psychology to see if the opportunity is real, or if it is just another layer of hype.
The best products and services won't use hard close sales approaches because those don't attract the best customers.
Understand the intent of the person sharing the numbers... try to align that person's current & past behaviors with the above profiles.
Are they being arrogant, naive, helpful, or selling some garbage that doesn't work? Over 95% of time they fall into that 4th category!
For example, if I spend $800,000 buying AdWords traffic and then make $820,000 in affiliate commissions I could say "look at how I made nearly a million in affiliate commissions last year."
Without the cost of revenues, just seeing a number out of context has little value. And let's say that the affiliate payout was 8% of sales. Well then the same above example could be about how I sold "over $10 million Dollars" in products last year.
$10 million sounds far sexier than $20,000!
Someone who is making 5% on pushing big numbers might not be earning that much, but they can still make it sound like a lot.
The same thing is true with retail. It is really easy to sell a million Dollars worth of product at a 5% margin, but then saying you make $4,000 a month isn't quite as impressive as saying you made a million Dollars.
A lot of Warriros are all about "selling the dream" or "selling the lifestyle."
I roasted one sell a dream internet marketer after I caught them leaving a variety of hate comments on my site using various pseudonyms. When I did that they sent me an email complaining about feeling like I was ripping them down for all they worked so hard for 16 hours a day for years.
Meanwhile their sales letter selling their get rich quick software made it sound like all they did was drink beer and go fishing while the money rolled in.
Many internet marketers lie to make a sale! And for every honest person there is out there, there is likely dozens of parasitic offers.
You have to dig deeper into the numbers & even the sales psychology to see if the opportunity is real, or if it is just another layer of hype.
The best products and services won't use hard close sales approaches because those don't attract the best customers.
Understand the intent of the person sharing the numbers... try to align that person's current & past behaviors with the above profiles.
Are they being arrogant, naive, helpful, or selling some garbage that doesn't work? Over 95% of time they fall into that 4th category!
