4 classes of Goods
- Something feels good, good for you, good for others, and good for greater good.
- Something does not feel good, is good for you, good for others and serve greater good.
- Something that feels good, is not good for you, is not good for others and does not serve the greater good.
- Something that does not feel good, is not good for you, does not serve others and does not serve the greater good.
- Steve Jobs