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Researching keywords: broad or narrow ?

by lrdc
3 replies
When you go into Koogle Keyword Tool to research some keywords, do you usually use the narrow or broad match?

I'm looking into google for the keyword 'cake decoration supplies', I can see 110.000 searches per mo in the broad and only 480 searches in the narrow mode.
#broad #keywords #narrow #researching
  • Profile picture of the author Joseph G Spiteri
    I always use exact match and i try to go after long tailed keywords
    because they tend to be more focused to buyers.
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  • Profile picture of the author danlew
    Same here with Joseph. Exact match is a good way to go. But also make sure that your preferred keyword has low competition and lots of monthly searches.
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    http://virtualhelper247.com
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  • Profile picture of the author Pamellalovely
    Yes .I agree with you "Joseph G Spiteri" and "danlew" both are given right suggestion
    thanks for sharing this
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