Marketing your BIZ is like a Drug
Hans Breiter, a neuroscientist at the Harvard Medical School has compared the brains activities of a cocaine addict anticipating a hit to businesspeople who are anticipating a windfall and found that when you overlay their brain activity images from an fMRI, they're almost exact matches. So whether you're a salesperson anticipating another new order from your customer or a drug addict anticipating a fix, your brain hotspots are "virtually right on top of each other. You can't get a better bull's eye than those two." says Breiter.
Author of Your Money, Your Brain and senior writer for Money magazine Jason Zwieg puts it best, "Lay an MRI brain scan of a cocaine addict next to one of somebody who thinks he's about to make money, and the pattern of neuron firing in the two images are..." the same.
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