Your Formal Education and How Relevant It Is

12 replies
For those with a post-secondary education, how relevant is it to your IM? In other words, do you have a BA in political science and history, but those majors and degree is collection dust?

As I just mentioned, I have a liberal arts degree that isn't being put to use because I'm learned about something I love much more: entrepreneurship (although, if I could go to college again, I'd major in business-related subjects, but I discovered that during my senior year, which is pretty much too late). Although I ask for help, I consider my self autodidactic, which means I like to teach myself things; although right now I like to learn about things that will make me more successful financially, I love to learn for the sake of learning. That, I believe, is one of the keys to success businesses. Learn what you are doing wrong, learn what you are doing correct, learn how the improve.

My majors don't teach technical skills (seriously, how wants to be in a debate with a PS major when your points are cut-and-paste from your favorite cable news network?) useful in our industry, but they do teach research and analytical analysis. So, in that respect, they have tremendously helped me. Perhaps even more so than business, because although business teaches a lot of technical skills, I don't know what soft skills they teach (okay, I would still pick a BBA instead of a BA, but at the end of the day it may not matter).

So, what say you about your degree and what, if anything, you have applied toward the interwebz marketing?
#education #formal #relevant
  • Profile picture of the author belleinc
    My bachelors is in physics and I have a MBA. I can absolutely say that my BS is NOT doing anything for me truly in the IM world lol...but my MBA in some respects yes! As I learn more about prospecting, copywriting, and client-retention, some subject matters touch on the traditional way that business is done, no matter if its online of offline. Aside from the experience and growth that I learned as a person going to college, I think if I had the chance to do it all over again, if I knew what I knew now, I would probably skip college and just start a business. And maybe, just maybe, get a degree later on just for the sake of it cuz I am interested in the topic, not cuz I will go into that field of study. But just for the knowledge sake.

    I am teaching my daughter now how she cld start her own IM business, and I will let her make a choice as to what she wants to do with her time. But I will not force her to go to college, as my parents did me!
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    • Profile picture of the author buckeyes09
      Originally Posted by belleinc View Post

      Aside from the experience and growth that I learned as a person going to college, I think if I had the chance to do it all over again, if I knew what I knew now, I would probably skip college and just start a business. And maybe, just maybe, get a degree later on just for the sake of it cuz I am interested in the topic, not cuz I will go into that field of study. But just for the knowledge sake.
      I agree with that. I used to think that college was a forever gateway and really said something about someone, but now a few years later I realize I was really wrong.
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  • Profile picture of the author mrinternational
    I have a bachelors degree in psychology, the reason why I decided on this and not a MBA is because behind any business there is a person, and if you understand this person you hold the key to your success. It will not matter if your prices are unreasonable, what will matter is that you can see more steps ahead by analyzing the business owners behaviors and anticipate them.

    Also it helps a great deal when writing my own copy, when I do coaching and consulting, so on the outside it my seem like it has very little to do with IM but it in reality it is intrinsically bound to it and any other activity in which two humans interact.

    I think because of this it is very relevant to IM even if I learned nothing about squeeze pages and websites during my years in school.
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  • Profile picture of the author Jason Kanigan
    Not relevant at all.

    Formal education has nothing to do with selling. It shows that you have commitment--you could stick with something for 4 or more years. That's it.

    Formal education doesn't teach you IM or how to market at all. Yes, there are courses in marketing and I've taken them at the 3rd year level...and you know what? They don't teach you how to sell to real people.

    How many posts have you seen here about Price, Product, Place, Promotion?

    What you learn in school is not very helpful. I had a bunch of Organizational Behavior and Operations Management courses. Didn't help me much when it came time to really manage people when I was a plant manager at 25. Real people simply don't work the way courses tell you they will.

    Formal education or lack thereof is no special help or barrier to success. Getting into life and mixing it up, finding out what really works and what really doesn't is the right way to do it.
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    • Profile picture of the author buckeyes09
      Originally Posted by kaniganj View Post

      Not relevant at all.

      Formal education has nothing to do with selling. It shows that you have commitment--you could stick with something for 4 or more years. That's it.

      Formal education doesn't teach you IM or how to market at all. Yes, there are courses in marketing and I've taken them at the 3rd year level...and you know what? They don't teach you how to sell to real people.

      How many posts have you seen here about Price, Product, Place, Promotion?

      What you learn in school is not very helpful. I had a bunch of Organizational Behavior and Operations Management courses. Didn't help me much when it came time to really manage people when I was a plant manager at 25. Real people simply don't work the way courses tell you they will.

      Formal education or lack thereof is no special help or barrier to success. Getting into life and mixing it up, finding out what really works and what really doesn't is the right way to do it.
      Plus, I've seen internet marketing courses in ultra-elite MBA programs (I didn't read the more than the title to know what they specific teach) and wonder how quickly that course will be obsolete. Although there are many ways to make money in the tried and true corners, on what and how people conduct business is always changing and that is something a very expensive classroom can't teach.
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      • Profile picture of the author Shack0812
        Formal Education has nothing to do with it. Is like the difference from Emotional Intelligence and Logical Intelligence, if you know what I mean.
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        • Profile picture of the author buckeyes09
          Originally Posted by Shack0812 View Post

          Formal Education has nothing to do with it. Is like the difference from Emotional Intelligence and Logical Intelligence, if you know what I mean.
          Yes, I'm a strong T with little F in my decision making. (Although I do emphasize with people.)

          Nevertheless, I do like to know how many people turned down their education in favor of IM, and what knowledge is transferable.
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  • Profile picture of the author megawarrior
    I have a master's degree in finance but I don't think it's much relevant to my IM work. In fact, like most work we do, learning on the job is the best way to gain relevant knowledge.
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  • Profile picture of the author TopKat22
    I posted a longer post but the website was too busy to post it and it was lost.

    To summarize it, the education you got may not affect you directly but everything you learn and ever experience leads you to another experience which affects you in many ways indirectly.
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    • Profile picture of the author Shack0812
      Originally Posted by TopKat22 View Post

      I posted a longer post but the website was too busy to post it and it was lost.

      To summarize it, the education you got may not affect you directly but everything you learn and ever experience leads you to another experience which affects you in many ways indirectly.
      That's true, it will be always reflected in your actions.
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    • Profile picture of the author buckeyes09
      Originally Posted by TopKat22 View Post

      To summarize it, the education you got may not affect you directly but everything you learn and ever experience leads you to another experience which affects you in many ways indirectly.
      Exactly: the butterfly effect.
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      Christian

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  • Profile picture of the author stranger11
    My bachelors is in chemistry, so its good to see another hard science major like physics on here. I really don't think any classroom setting can teach you much about running a business, except some administrative things.
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